I have used this presentation in the Design Thinking course that took place for the Service Innovation Design master students, in Laurea University of Applied Sciences, in Lepaväärä 2011.

1. design I n E motion, E mpathy and E ngagement By Mariana Salgado Design Thinking course Laurea University of Applied Sciences

2. E motional factors were not taken in consideration in design

3. Nowadays e motions are brought forward as a source of inspiration

4. Donald Norman studies how e motions play a role in the design of everyday things Picture by LittlePixer

5. 3 ways good design makes you happy Beautiful and functional is good, delight of using a product that is easy and smooth to use. TED talk 2003, California. Picture by svacher

6. 3 ways good design makes you happy Pleasant things work better TED talk 2003, California. Picture by UggBoy♥UggGirl [ PHOTO : WORLD : SENSE ]

7. 3 ways good design makes you happy Fun is important in design TED talk 2003, California

8. But understanding e motions is not easy

9. We need e mpathy

10. E mpathy is to look at people Extrated from an IDEO presentation http://www.ideo.com/

11. Extrated from an IDEO presentation http://www.ideo.com/ from their own perspective

12. designing for a community and for the individual members of the community

13. Without imposing but lettting people interpret and use things as they like

14. We are learning to listen people in interdisciplinary teams

15. Inspiration and creativity comes from our everyday life and context

16. Engaging with people and their projects

17. Understanding design as a dialogue within people, objects and emotions.

18. that needs to be stimulated

19. and happen in an environment of trust

20. fun is important for creativity TED talk 2008, Tim Brown

21. kids are great because they do not feel the embarrassment TED talk 2008, Tim Brown

22. experimentation and playfulness using rules for design solutions TED talk 2008, Tim Brown

23. Serious play TED talk 2008, Tim Brown

24. Design thinkers shifted their thinking from problem to project . Because projects are the vehicles that carry an idea from concept to reality. Tim Brown

25. Design thinking requires bridging the knowing-doing gap.

26. getting into the world to be inspired by people

27. using prototyping to learn with our hands

28. creating stories to share our ideas

29. joining forces with people from other disciplines. Tim Brown

30. embrace the mess optimism openness empathy emotions storytelling prototypes hands-on experimentation trust engagement

31. Thanks! [email_address]