This presentation was used to present our paper in the International Conference of Materiality and Knowledge in September 2012 in Nottodem, Norway.

1. What and When?
A Visual Synthesis of
Service Design Methods
and the phases for
Implementing them
Mirja Ahvenainen & Mariana Salgado
Laurea University of Applied Sciences
2012

2. Objectives of the Study
to define the service design
(SD) process and to determine
in which phases innovative
methods could be used

3. Methods
Interviews with designers
+
Info-cards first version
+
Literature review
=
design of new cards

4. Phases in the design process
(Moritz’s 2005)
Understanding
Thinking
Generating
Filtering
Explaining
Realizing

5. WHEN ?
Certain methods can be used (adapted) in
certain phases.
There are certain methods that are ideal for
certain phases
Designers refer to the phases in different way as
presented in Moritz's model

6. Vocabulary
In the analysis of the current state
In solving current problems In evaluating
In framing existing problems In co-creation
In developing the process In prototyping
In data collection In conceptualization
At the final stage
In mapping of needs
In understanding
In planning

7. Synthesis

14. Discussion

15. Vaiheiden
The info-cards are our own way of making a
nimeäminen on in the wide range of
synthesis and navigating
methods implemented in our field.
subjektiivista
(Miettinen 2010, edited description Ahvenainen & Lipp 2011)

16. Vaiheiden give the opportunity to understand
Mapping methods
them as a whole.
nimeäminen on methods in a flexible way.
Using info-cards we map
(model Ahvenainen 2011, drawing Ahvenainen & Lipp 2011)
subjektiivista

17. Vaiheiden shared understanding in the design
The cards help
process inclunding non-designers in the discussion.
nimeäminen on tangible artifacts to
Info-cards are good
communicate on methods.
subjektiivista
(model Ahvenainen 2011, drawing Ahvenainen & Lipp 2011)

18. Vaiheiden
nimeäminen business people and in this way
communicate with on
Visual representation of the info-cards help to
subjektiivista in design processes.
be a facilitator
(model Ahvenainen 2011, drawing Ahvenainen & Lipp 2011)

19. Vaiheiden
nimeäminen on designers to try out new
Info-cards can motivate
methods.
subjektiivista
(Jäppinen 2010, drawing Ahvenainen & Lipp 2011)

20. Mirja Ahvenainen
ahvenmi@hotmail.com
Mariana Salgado
mariana.salgado@laurea.fi
Laurea University of Applied Sciences
September 2012