This presentations was used in 9.09.2014 as part of the Research breakfast. Aalto University.

1. ”I hear voices”
Augmenting audiovisual
archives by including
immigrants in remix practices
Dr. Mariana Salgado
Postdoctoral Researcher
Arki Research group
Department of Media
School of Arts, Design and Architecture
Aalto University

2. Twitter: @salgado
Blog:
http://pinatasdigitales.wordpress.com/
Arki blog:
http://arki.mlog.taik.fi/
Slideshare:
http://www.slideshare.net/marianasalgado

3. INTRO
• Immigrants &social
inclusion
• Audiovisual Archives
(Case: EUscreenXL)
• Remix
• Research questions
• Research plan
• Discussion

4. IMMIGRANTS & INCLUSION
There are and there will be always immigrants. But the ones that
migrate are only a small proportion of the population.
(Saskia Sassen, 1999)
Underused creative capacity of immigrants-> design research posibility
to stage participation, create disensus and intervene in the political
order (Kashavarz & Mazé, 2013)
Design as an agent of social change
Inclusion through media (in this case video)

5. AUDIOVISUAL ARCHIVES
CC by Verbruggen & Pekel

6. ARCHIVOS AUDIOVISUALES
• EUscreen Best Practice Network
eContentplus programme
• 36 months (2009-12)
• Consortium
29 partners
17 EU countries
TV broadcasters, archives, researchers, educators, IT
companies
Relation to Europeana
Access to 40,000 items of audiovisual archive
About EUscreen

7. AUDIOVISUAL ARCHIVES
EUscreenXL is an EU funded project that aims to create public access to AV
content from broadcasters and archives around Europe.
EUscreenXL is AV domain aggregator for the Europeana project:
• 36 meses (2013-16)
• Consortium
• Additional 20,000 items of AV content on portal by 2016
Content in 14 European languages
Access to 1.000.000 elements of audiovisual material
About EUscreenXL

8. AUDIOVISUAL ARCHIVES
Europeana.eu is an internet portal that acts as an interface to millions of books,
paintings, films, museum objects and archival records that have been digitised
throughout Europe.
About Europeana
Screenshot from: http://www.europeana.eu/portal/

9. REMIX
Remix definition: separating and
recombining many types of media
including images, video, literary text, and
video game assets.
It is a form of creativity. Is is a culture of
“rip and create” Fagerjord (2010)
RIP! A Remix Manifesto

10. “Our culture no longer bothers to use words like
appropriation or borrowing to describe those very
activities. Today's audience isn't listening at all - it's
participating. Indeed, audience is as antique a term as
record, the one archaically passive, the other archaically
physical. The record, not the remix, is the anomaly today.
The remix is the very nature of the digital”
(Gibson, 2005).

11. Political remix
Imagine This!
Machinima
Where are you from?
Movie Trailers
Harry Potter mixed with Pride and Prejudice
Machinima music video
Machinima music video

12. Remix practices serve
as a way to
contextualize records
(making them part of
new entities) and
decentralize curation
(remixers
reconsider which
videos will be reuse). CC by Stallio in Flickr

13. Remixers are not perceived
as possessive. They want
to share their content and
have it remixed or
appropriated by others
(Dikopoulus et al, 2007).
This is a different approach
in respect on how archives
relate to their content.
CC by Stallio in Flickr

14. The ability to share movies
and feel part of the online
community is perceived as
central motivation for
creating.
CC by Stallio in Flickr

15. In practical terms
CC by Mariana Salgado-Our City project
Everything is a remix

16. How cultural diasporas
could enrich and
interpret audiovisual
cultural heritage?

17. How could new
media strategies
support social
inclusion?

20. The best that could happen
Director: Lazar Mitev
Art Director: Borislav Borisov

21. Roma cuisine
Director: Kollyo Petrov 15 años
Director de arte: Borislav Borisov

22. Director: Kollyo Petrov 15 años.
Director de arte: Borislav Borisov

23. Interface Prototype
workshop
Tools for remix

25. Discussion
On the evolution of media environment to support
multiculturality
Societal impact- how to use video remix to empower people?
Ethics issues in relation to the work with vulnerable populations

26. Reference
s
Diakopulus, N; Luther, K, Medynskiy, Y: Essa, I. (2007)
Rethinking Authorship: Reconfiguring the author in Online Video
Remix Culture.
Fagerjord, A. (2010). After Convergence: YouTube and Remix
Culture. International Handbook of Internet Research. Edited by
Husinger et al.
Keshavarz, M. and Mazé, R. (2013) 'Design and Dissensus:
Framing and Staging Participation in Design Research', Design
Philosophy Papers, 1: unpaginated.
Lammers, E. (2005). Refugees, asylum seekers and
anthropologists: the taboo on giving. Global Migration
Perspectives. Global Commission on International Migration.
Switzerland.
Sassen, S. (1999) Guests and Aliens. The New Press. USA

27. Thanks!
mariana.salgado@aalto.fi
http://www.slideshare.net/mariana.salgado