Mobinil is Egypt's largest mobile phone provider seeking to reduce costs and environmental impact through green initiatives. It has over 20 million subscribers in Egypt and earned $11 billion in net income in 2008. However, operating expenses are increasing, including from a recent fire caused by overuse of electricity. Mobinil plans to use more renewable energy sources like natural gas, go paperless to provide services online, install more efficient equipment in its many customer service centers, and invest in long-term changes to become more environmentally sustainable while maintaining profits.
Mobinil's Green Business Plan for Clean Tech Transition
1. Mobinil Going Green A Green/Clean-Tech Business Plan for 1 A Green/Clean-Tech Business Plan
2. Background Mobinil is Egypt’s first mobile phone services. It was founded in 1998 with capital $514 million and reached $1,78 billion by the beginning of 2009. It operates in Egypt and outside Egypt to provide mobile services to some of the Middle Eastern countries. The company sponsors many regular events that is held annually. 2 A Green/Clean-Tech Business Plan
3. Facts A Green/Clean-Tech Business Plan 3 Net Income (2008): $11,065 million with increase 8% over 2007. 20.115 million subscriber only in Egypt with increase 33% over 2007. Revenue (2008): $56,216 million with increase 21% over 2007. How to maintain this level of profit and to even increase it without negative impact on the service and the reputation???
4. Background of the problem Fire occurred 3 months ago in one of the company’s larger customer service centers, because of the high usage of electricity and heat. 23 Customer Service Centers + more than 117 regional technical support centers = high Energy use, high demand on operating equipment and high usage of office supplements. Increasing Operating Expenses over the years, especially the last 2 years. 4 A Green/Clean-Tech Business Plan
6. Alternative Resources A Green/Clean-Tech Business Plan 6 Egypt’s is one of the leading exporting natural gas countries. It is using third of the natural gas that is available. 1.9 trillion Cubic feet (cf) is produced annually. The company can increase their profit by going paperless if they provided the internet connections to their customers.
