OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
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OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave.
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OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
- 1. What not to share - The Pitfalls of Social media
- 2. A short • MSc Strategic Marketing in NUIG • Worked with NUIG and OnePage CRM • Currently working for VisibleThread and Clarity Grader and video work in my own time • Follow me: @marketrdave
- 3. DISASTERS
- 4. #mcdstories
- 6. @BPGlobalPR
- 7. @epicurious
- 11. Don’ts
- 12. Don’t sell sell sell
- 13. Don’t go quiet
- 14. Don’t just aim for likes or followers
- 15. Don’t overpost
- 16. they cross posted to Facebook and twitter?
- 17. Do
- 18. 1. BUY a smartphone 2. Have social media apps 3. Keep it on
- 19. PUT YOUR ESSENTIAL INFORMATI ON ON your social media
- 23. Track everything
- 24. How to recover
- 25. #1 - Plan
- 26. #2 Be an admin
- 27. #3 Don’t hide it
- 28. #4 Use it as an opportunity
- 29. #5 Be quick
- 31. 1. Have Facebook Pages/Hootsuite on your phone 2. Be an admin 3. monitor social media 4. Don’t just advertise 5. give users a reason to like/Follow you Thank you for listening – Remember!
Notes de l'éditeur
- Promoted trendShare their storiesHijackedHuge PR disaster – had to kill campaign but it still kept going
- Be careful with your messageHow popular it can become
- Make sure you have usernames similar to your own People can impersonate you
- Boston BombingsPiggybacking on trends
- Don’t use deadly events to sell your stuff
- Or be insensitive about it either
- How to stay with trends and still be respectful
- Just advertising your deals isn’t going to workDO sell thoughHootsuite
- A dead social media presence can do harmPeople could think youre out of businessIts all keeping the lights on
- Has to convert to real money
- Like and share competitionsBe objectiveDon’t spam
- Use incentives, tailor the message
- Social media apps:HootsuiteInstagram
- Opening hoursMenuCalls to actionWho monitors the accounts
- Facebook – B2CTwitter – B2C/bLinkedin – B2BGoogle+ err…Pinterest – B2C
- Facebook – Use Photos onlyPosting times – EG For US customers post at 1pm and 11pm our time.Use as support site
- Like and share competitionsBe objective
- Like and share competitionsBe objective
- Like and share competitionsBe objective
- Like and share competitionsBe objective
- Like and share competitionsBe objective
- Like and share competitionsBe objective
- Like and share competitionsBe objective