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Similaire à Presentation by Gaurav Bhalla at Co-Creation Awards 2012
Similaire à Presentation by Gaurav Bhalla at Co-Creation Awards 2012 (20)
Presentation by Gaurav Bhalla at Co-Creation Awards 2012
- 3. Collaboration And Co-Creation
• More than one actor (who we don’t know)
• Collaborating and Interacting (towards what
end, we don’t know)
• How (we don’t know)
• Could be simultaneous, could be sequential,
could alternate
• Creating or Developing something
(Elementary My Dear Watson!)
3 © 2012 Gaurav Bhalla. All Rights Reserved
- 4. The Collaborator Sub-System
• Individual, Customers, Consumers,
Company/Companies, NGO’s, Government
Organizations, Dealers, Farmers, SMBs, etc. - -
-
THINK ECOSYSTEM
4 © 2012 Gaurav Bhalla. All Rights Reserved
- 5. Co-Creating What?
• Advertising, Product, Service, Packaging,
Processes, Design, Customer Experience,
Software, IT Systems, Data Analytic
Solutions, Retina Transplants, etc. - - -
THINK MUTUAL VALUE - -
-*
5 © 2012 Gaurav Bhalla. All Rights Reserved
- 6. How?
Think Interactive-Collaborative
Platforms and Tools
6 © 2012 Gaurav Bhalla. All Rights Reserved
- 7. Why?
Think Rewards & Recognition
7 © 2012 Gaurav Bhalla. All Rights Reserved
- 9. Say Hello To Collaboration And Co-Creation
• Companies/Organizations interacting with other
individuals, companies, and/organizations within a
specific ecosystem - - - to create mutual value
(products, services, experiences, processes,
designs, technologies, solutions, packaging
advertising, etc.)
- - - in a purposeful, systematic, effortful
manner, in digital and/or physical arenas,
with concrete contracts
9 © 2012 Gaurav Bhalla. All Rights Reserved
- 11. Not Hippie Love – A Business Process
11 © 2012 Gaurav Bhalla. All Rights Reserved
- 16. Consumer Thursdays At Hallmark
• One Thursday a month, company executives
meet, interact, and have conversations with
Hallmark consumers in an informal setting to
explore and generate ideas
16 © 2012 Gaurav Bhalla. All Rights Reserved
- 20. The Clinic Of Innovation
http://www.vimeo.com/12184562
20 © 2012 Gaurav Bhalla. All Rights Reserved
- 21. Internal Collaboration: Hidden Gold
• “If you can’t collaborate successfully within your own
company, how can you collaborate successfully
externally?” Nicolas Mirzayantz, Group President,
Fragrances, IFF
• http://www.thesource.pdma.org/blog/embarking-co-creation-j
MasterCard – Innovation Express
Oslo University Hospital – Clinic of Innovation
21 © 2012 Gaurav Bhalla. All Rights Reserved
- 25. A Different Set Of Rewards
25 © 2012 Gaurav Bhalla. All Rights Reserved
- 26. Electrolux Design Lab: 2011 Competition
Brief: Intelligent Mobility
•Electrolux Design Lab 2011 invites industrial design students and
recent industrial design graduates (2010) to create home appliances
that consider intelligent mobility
Prizes:
•1st prize: €5,000 + 6 months’ paid internship at an Electrolux
global design center
•2nd prize: €3,000
•3rd prize: €2,000
26 © 2012 Gaurav Bhalla. All Rights Reserved
- 28. Scale Everest – With That?
28 © 2012 Gaurav Bhalla. All Rights Reserved
- 29. Adopt An Investment Mindset
• Invest in Listening platforms (pre-requisite
to a conversation)
• Invest in Engagement Platforms
(Communities)
• Invest in an Organization
• Invest in Transparent Implementation
29 © 2012 Gaurav Bhalla. All Rights Reserved
