© 2012 Gaurav Bhalla. All Rights Reserved
Collaboration And Co-Creation    • More than one actor (who we don’t know)    • Collaborating and Interacting (towards wha...
The Collaborator Sub-System    • Individual, Customers, Consumers,      Company/Companies, NGO’s, Government      Organiza...
Co-Creating What?    • Advertising, Product, Service, Packaging,      Processes, Design, Customer Experience,      Softwar...
How?    Think Interactive-Collaborative         Platforms and Tools6               © 2012 Gaurav Bhalla. All Rights Reserved
Why?    Think Rewards & Recognition7              © 2012 Gaurav Bhalla. All Rights Reserved
© 2012 Gaurav Bhalla. All Rights Reserved
Say Hello To Collaboration And Co-Creation    • Companies/Organizations interacting with other      individuals, companies...
Co-Creation Doesn’t Just Happen!10               © 2012 Gaurav Bhalla. All Rights Reserved
Not Hippie Love – A Business Process11            © 2012 Gaurav Bhalla. All Rights Reserved
© 2012 Gaurav Bhalla. All Rights Reserved
:Open Happiness13   © 2012 Gaurav Bhalla. All Rights Reserved
Dell’s IdeaStorm: Backed By A Mini-Dell                                                           201214             © 201...
BA Future Labs15      © 2012 Gaurav Bhalla. All Rights Reserved
Consumer Thursdays At Hallmark     • One Thursday a month, company executives       meet, interact, and have conversations...
Pringles: Design And Share17            © 2012 Gaurav Bhalla. All Rights Reserved
Campbell’s + Wolfgang Puck = Co-Creation18             © 2012 Gaurav Bhalla. All Rights Reserved
IFF: Co-Creation With Experts19             © 2012 Gaurav Bhalla. All Rights Reserved
The Clinic Of Innovation        http://www.vimeo.com/1218456220             © 2012 Gaurav Bhalla. All Rights Reserved
Internal Collaboration: Hidden Gold     • “If you can’t collaborate successfully within your own       company, how can yo...
BMW Group’s Co-Creation Lab22             © 2012 Gaurav Bhalla. All Rights Reserved
Frito-Lay: Crash The Super Bowl23              © 2012 Gaurav Bhalla. All Rights Reserved
Hallmark Card Contests: Digital24               © 2012 Gaurav Bhalla. All Rights Reserved
A Different Set Of Rewards25            © 2012 Gaurav Bhalla. All Rights Reserved
Electrolux Design Lab: 2011 Competition Brief: Intelligent Mobility •Electrolux Design Lab 2011 invites industrial design ...
© 2012 Gaurav Bhalla. All Rights Reserved
Scale Everest – With That?28            © 2012 Gaurav Bhalla. All Rights Reserved
Adopt An Investment Mindset     • Invest in Listening platforms (pre-requisite       to a conversation)     • Invest in En...
Presentation by Gaurav Bhalla at Co-Creation Awards 2012
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Presentation by Gaurav Bhalla at Co-Creation Awards 2012

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Presentation by Gaurav Bhalla at Co-Creation Awards 2012

  1. 1. © 2012 Gaurav Bhalla. All Rights Reserved
  2. 2. Collaboration And Co-Creation • More than one actor (who we don’t know) • Collaborating and Interacting (towards what end, we don’t know) • How (we don’t know) • Could be simultaneous, could be sequential, could alternate • Creating or Developing something (Elementary My Dear Watson!)3 © 2012 Gaurav Bhalla. All Rights Reserved
  3. 3. The Collaborator Sub-System • Individual, Customers, Consumers, Company/Companies, NGO’s, Government Organizations, Dealers, Farmers, SMBs, etc. - - - THINK ECOSYSTEM4 © 2012 Gaurav Bhalla. All Rights Reserved
  4. 4. Co-Creating What? • Advertising, Product, Service, Packaging, Processes, Design, Customer Experience, Software, IT Systems, Data Analytic Solutions, Retina Transplants, etc. - - - THINK MUTUAL VALUE - - -*5 © 2012 Gaurav Bhalla. All Rights Reserved
  5. 5. How? Think Interactive-Collaborative Platforms and Tools6 © 2012 Gaurav Bhalla. All Rights Reserved
  6. 6. Why? Think Rewards & Recognition7 © 2012 Gaurav Bhalla. All Rights Reserved
  7. 7. © 2012 Gaurav Bhalla. All Rights Reserved
  8. 8. Say Hello To Collaboration And Co-Creation • Companies/Organizations interacting with other individuals, companies, and/organizations within a specific ecosystem - - - to create mutual value (products, services, experiences, processes, designs, technologies, solutions, packaging advertising, etc.) - - - in a purposeful, systematic, effortful manner, in digital and/or physical arenas, with concrete contracts9 © 2012 Gaurav Bhalla. All Rights Reserved
  9. 9. Co-Creation Doesn’t Just Happen!10 © 2012 Gaurav Bhalla. All Rights Reserved
  10. 10. Not Hippie Love – A Business Process11 © 2012 Gaurav Bhalla. All Rights Reserved
  11. 11. © 2012 Gaurav Bhalla. All Rights Reserved
  12. 12. :Open Happiness13 © 2012 Gaurav Bhalla. All Rights Reserved
  13. 13. Dell’s IdeaStorm: Backed By A Mini-Dell 201214 © 2012 Gaurav Bhalla. All Rights Reserved
  14. 14. BA Future Labs15 © 2012 Gaurav Bhalla. All Rights Reserved
  15. 15. Consumer Thursdays At Hallmark • One Thursday a month, company executives meet, interact, and have conversations with Hallmark consumers in an informal setting to explore and generate ideas16 © 2012 Gaurav Bhalla. All Rights Reserved
  16. 16. Pringles: Design And Share17 © 2012 Gaurav Bhalla. All Rights Reserved
  17. 17. Campbell’s + Wolfgang Puck = Co-Creation18 © 2012 Gaurav Bhalla. All Rights Reserved
  18. 18. IFF: Co-Creation With Experts19 © 2012 Gaurav Bhalla. All Rights Reserved
  19. 19. The Clinic Of Innovation http://www.vimeo.com/1218456220 © 2012 Gaurav Bhalla. All Rights Reserved
  20. 20. Internal Collaboration: Hidden Gold • “If you can’t collaborate successfully within your own company, how can you collaborate successfully externally?” Nicolas Mirzayantz, Group President, Fragrances, IFF • http://www.thesource.pdma.org/blog/embarking-co-creation-j  MasterCard – Innovation Express  Oslo University Hospital – Clinic of Innovation21 © 2012 Gaurav Bhalla. All Rights Reserved
  21. 21. BMW Group’s Co-Creation Lab22 © 2012 Gaurav Bhalla. All Rights Reserved
  22. 22. Frito-Lay: Crash The Super Bowl23 © 2012 Gaurav Bhalla. All Rights Reserved
  23. 23. Hallmark Card Contests: Digital24 © 2012 Gaurav Bhalla. All Rights Reserved
  24. 24. A Different Set Of Rewards25 © 2012 Gaurav Bhalla. All Rights Reserved
  25. 25. Electrolux Design Lab: 2011 Competition Brief: Intelligent Mobility •Electrolux Design Lab 2011 invites industrial design students and recent industrial design graduates (2010) to create home appliances that consider intelligent mobility Prizes: •1st prize: €5,000 + 6 months’ paid internship at an Electrolux global design center •2nd prize: €3,000 •3rd prize: €2,00026 © 2012 Gaurav Bhalla. All Rights Reserved
  26. 26. © 2012 Gaurav Bhalla. All Rights Reserved
  27. 27. Scale Everest – With That?28 © 2012 Gaurav Bhalla. All Rights Reserved
  28. 28. Adopt An Investment Mindset • Invest in Listening platforms (pre-requisite to a conversation) • Invest in Engagement Platforms (Communities) • Invest in an Organization • Invest in Transparent Implementation29 © 2012 Gaurav Bhalla. All Rights Reserved

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