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Presentation by Gaurav Bhalla at Co-Creation Awards 2012
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Transcript

  • 1. © 2012 Gaurav Bhalla. All Rights Reserved
  • 2. Collaboration And Co-Creation • More than one actor (who we don’t know) • Collaborating and Interacting (towards what end, we don’t know) • How (we don’t know) • Could be simultaneous, could be sequential, could alternate • Creating or Developing something (Elementary My Dear Watson!)3 © 2012 Gaurav Bhalla. All Rights Reserved
  • 3. The Collaborator Sub-System • Individual, Customers, Consumers, Company/Companies, NGO’s, Government Organizations, Dealers, Farmers, SMBs, etc. - - - THINK ECOSYSTEM4 © 2012 Gaurav Bhalla. All Rights Reserved
  • 4. Co-Creating What? • Advertising, Product, Service, Packaging, Processes, Design, Customer Experience, Software, IT Systems, Data Analytic Solutions, Retina Transplants, etc. - - - THINK MUTUAL VALUE - - -*5 © 2012 Gaurav Bhalla. All Rights Reserved
  • 5. How? Think Interactive-Collaborative Platforms and Tools6 © 2012 Gaurav Bhalla. All Rights Reserved
  • 6. Why? Think Rewards & Recognition7 © 2012 Gaurav Bhalla. All Rights Reserved
  • 7. © 2012 Gaurav Bhalla. All Rights Reserved
  • 8. Say Hello To Collaboration And Co-Creation • Companies/Organizations interacting with other individuals, companies, and/organizations within a specific ecosystem - - - to create mutual value (products, services, experiences, processes, designs, technologies, solutions, packaging advertising, etc.) - - - in a purposeful, systematic, effortful manner, in digital and/or physical arenas, with concrete contracts9 © 2012 Gaurav Bhalla. All Rights Reserved
  • 9. Co-Creation Doesn’t Just Happen!10 © 2012 Gaurav Bhalla. All Rights Reserved
  • 10. Not Hippie Love – A Business Process11 © 2012 Gaurav Bhalla. All Rights Reserved
  • 11. © 2012 Gaurav Bhalla. All Rights Reserved
  • 12. :Open Happiness13 © 2012 Gaurav Bhalla. All Rights Reserved
  • 13. Dell’s IdeaStorm: Backed By A Mini-Dell 201214 © 2012 Gaurav Bhalla. All Rights Reserved
  • 14. BA Future Labs15 © 2012 Gaurav Bhalla. All Rights Reserved
  • 15. Consumer Thursdays At Hallmark • One Thursday a month, company executives meet, interact, and have conversations with Hallmark consumers in an informal setting to explore and generate ideas16 © 2012 Gaurav Bhalla. All Rights Reserved
  • 16. Pringles: Design And Share17 © 2012 Gaurav Bhalla. All Rights Reserved
  • 17. Campbell’s + Wolfgang Puck = Co-Creation18 © 2012 Gaurav Bhalla. All Rights Reserved
  • 18. IFF: Co-Creation With Experts19 © 2012 Gaurav Bhalla. All Rights Reserved
  • 19. The Clinic Of Innovation http://www.vimeo.com/1218456220 © 2012 Gaurav Bhalla. All Rights Reserved
  • 20. Internal Collaboration: Hidden Gold • “If you can’t collaborate successfully within your own company, how can you collaborate successfully externally?” Nicolas Mirzayantz, Group President, Fragrances, IFF • http://www.thesource.pdma.org/blog/embarking-co-creation-j  MasterCard – Innovation Express  Oslo University Hospital – Clinic of Innovation21 © 2012 Gaurav Bhalla. All Rights Reserved
  • 21. BMW Group’s Co-Creation Lab22 © 2012 Gaurav Bhalla. All Rights Reserved
  • 22. Frito-Lay: Crash The Super Bowl23 © 2012 Gaurav Bhalla. All Rights Reserved
  • 23. Hallmark Card Contests: Digital24 © 2012 Gaurav Bhalla. All Rights Reserved
  • 24. A Different Set Of Rewards25 © 2012 Gaurav Bhalla. All Rights Reserved
  • 25. Electrolux Design Lab: 2011 Competition Brief: Intelligent Mobility •Electrolux Design Lab 2011 invites industrial design students and recent industrial design graduates (2010) to create home appliances that consider intelligent mobility Prizes: •1st prize: €5,000 + 6 months’ paid internship at an Electrolux global design center •2nd prize: €3,000 •3rd prize: €2,00026 © 2012 Gaurav Bhalla. All Rights Reserved
  • 26. © 2012 Gaurav Bhalla. All Rights Reserved
  • 27. Scale Everest – With That?28 © 2012 Gaurav Bhalla. All Rights Reserved
  • 28. Adopt An Investment Mindset • Invest in Listening platforms (pre-requisite to a conversation) • Invest in Engagement Platforms (Communities) • Invest in an Organization • Invest in Transparent Implementation29 © 2012 Gaurav Bhalla. All Rights Reserved