(Russian) IT Architecture Practice for Telecom Operator
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Современный подход к построению архитектуры технических систем телекоммуникационного оператора ключевые задачи и проверенные практики их решения
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(Russian) IT Architecture Practice for Telecom Operator
- 1. Современный подход к построению архитектуры технических систем телекоммуникационного оператора: ключевые задачи и проверенные практики их решения Николай Марин – Архитектор решений 24 ноября 2009
- 3. Каждый четвёртый телекоммуникационный оператор инвестирует в развитие социальных сетей, чтобы повысить свою выручку ближайшие годы Источники будущего роста выручки операторов в 2007 - 2012 Source: The 2007 IBM Institute for Business Value (IBV) and Economist Intelligence EIU) Telecom Industry Executive Survey (n=165)
- 4. Рейтинг посещаемости сайтов пользовательского контента и социальных сетей растёт, снижая показатели традиционных СМИ Source: Institute for Business Value (IBV) Analysis; Alexa Internet Web Search – top 20 English Language Web Sites Note 1: The traffic rank is based on three months of aggregated historical traffic data, and is a combined measure of page views and users (reach). Note 2: Due to the way Alexa assigns “language”, multilingual Wikipedia, which is in global top 20, is not shown in this list. Internet Movie BBC IMDB Mediaplex Searchscout 20 Amazon Amazon Megaupload Comcast eBay UK 19 Google UK Passport Alibaba Google CA Gator 18 Megarotic Google UK CNN Gator Google UK 17 eBay Fotolog Go Searchscout AOL 16 Microsoft Friendster Craigslist eBay UK 165.254.12.202 15 Friendster eBay BBC CNN BBC 14 Fotolog Rapidshare Passport Xanga CNN 13 Megaupload Facebook Google UK BBC Alibaba 12 Blogger Hi5 Blogger Go Go 11 Rapidshare Blogger Orkut Google UK Doubleclick 10 Orkut Megaupload Amazon AOL Fastclick 9 Hi5 Microsoft Microsoft Fastclick Offeroptimizer 8 MySpace Orkut Youtube Amazon Amazon 7 MSN MySpace eBay Microsoft eBay 6 Facebook Live Live eBay Passport 5 Live Youtube MySpace Passport Microsoft 4 Youtube Google Google Google Google 3 Google MSN MSN MSN MSN 2 Yahoo! Yahoo! Yahoo! Yahoo! Yahoo! 1 Авг - 20 08 Июнь - 20 07 Авг - 20 06 Апр - 20 05 Авг - 20 04
- 5. Социальные сети становятся средством ежедневных коммуникаций, заменяя собой электронную почту и сервис мгновенных сообщений Самые востребованные категории приложений в Facebook Source : (April 2008) Facebook Application Directory http://www.facebook.com/apps/index.php?category=0# , Tim O’Reilly and the O’Reilly Radar Team with Niall Kennedy and Dave McClure (October 2007), “TheFacebook Application Platform”, O’Reilly; Shelly D. Farnham, Ph.D (March 2008), “The Facebook Application Ecosystem: Why Some Thrive--and Most Don't “; Tom Smith (2008), “Power to the people – Social media Tracker Wave 3”, Universal McCann Тренды использования социальных сетей
- 11. Ключевые задачи операторов и архитектурные решения Повышение качества обслуживания и операционной эффективности Эволюция сети Рост за счёт новых услуг Stimulate Innovation and Collaboration Accelerate Time-to-Market Drive digital convergence & new business models Improve Order-to-Service Leverage 360° view of customers Transform Charging and Billing Enable customer & service centric Assurance Manage Security end-to-end Evolving the Network Ключевые задачи Архитектурные решения Fault Management Service Management Order2Cash Telecom Data Warehouse SDP + продуктовый и сервисный каталоги Unified Service Creation Environment
- 13. IBM Service Provider Delivery Environment (версия 3.0 ) Security Business Intelligence Support Systems Domain Service Execution Domain User Interaction Service Oriented Architecture Service Creation Domain Concept and Design Development and Assembly Test Deployment Ideation and Collaboration Developer Access 3rd Party Domain Network Delivery Domain Device Domain User interaction Client-centric Applications Server Access 3 rd Party Access Network Abstraction Layer Enablers Exposure Partner Portal Rich Media Content Revenue Sharing SLA NGOSS Contracts eTOM SID TAM Information Management Master Data Analytics Core BSS & OSS Functions Billing Assurance Fulfillment Care Customer Profiling Network Access Contract Personalization Portal & Presentation Service access Self-Care access Context awareness Market Validation Profiling Product Management Service Ops Center Device Management Scalable Real-time Data Device Support Device Management Process Choreographies Core Runtime Functions Services Registry Presence & Location Commerce Service Applications Content & Media Web 2.0 Convergent Services Integrated Identities Advertising Service Runtime Support Systems Management Runtime Device Management Subscription & Activation Charging Service Providers Developers Content Providers Application Providers Enterprises
- 21. Спасибо! Николай Марин – Архитектор решений
Editor's Notes
- Common questions when looking to reduce process complexity and becoming more agile: From each application what services should I expose? How do I identify what application function should be associated with what step in my business process? How do I ensure that each application is talking the same language and using the same data model?