3. 480 million daily newspapers worldwide
Para onde estamos indo?
800 million cars on the planet
850 million cable and satellite TV subscriptions
1 billion PCs, desktops, laptops and netbooks
1,5 billion TV sets
4 billion cell phone users
Source: Tomi Ahonen Consulting JAN/2009
4. Mobile Internet:
7,3% of cell phone users in Brazil= 11 million people
Source:
Nielsen 2008
5. Mobile Internet:
7,3% of cell phone users in Brazil= 11 million people
The internet usage reaches 19%¹ among users
from upper and upper middle classes.
The growth of mobile internet usage ² in Brazil
from March 2008 to March 2009 was 164%.
¹ Source: TIC DOMICÍLIOS 2008 - Pesquisa sobre o Uso das Tecnologias da Informação e da Comunicação no Brasil
² Internet sites hits (impressions). Source: Opera Software
6. Even in small screens, mobile internet
3G Generation becomes a richer experience.
7. 18% of Brazilian people describe themselves as cell
phone addicts. The most addicted to their devices are
women (21%) and young groups (24%)
between the ages 16 and 24.
One in five Brazilians feel abandoned when
nobody calls or leave a message during the day.
Source:
8. Meanwhile, the cell
phone is becoming the
favorite media of
audience.
Source: Harris Interactive e TRU –Quantitative & Qualitative research with 2,500 American teenagers
9. Why don't you take your
brand to consumers,
wherever they are?
What if they look for it?