5. Collaborative Thinking
Technology
Feasibility
Human
Business
Values
Viability Usability &
Desirability
6. Design Thinking Design Thinking Design Thinking
Expertise
Expertise
Expertise
Design thinking bridges the disciplines in a cross-functional
team, and helps to fill in the unexplored innovation spaces
which don’t fall neatly into a particular discipline...
8. Show, Don’t Tell
Communicate your vision in an impactful and
meaningful way by creating experiences, using
illustrative visuals, and telling good stories.
9. Embrace Experimentation
Prototyping is not simply a way to validate your
idea; it is an integral part of your innovation
process. We build to think and learn.
10. Be Mindful Of Process
Know where you are in the design
process, what methods to use in that
stage, and what your goals are.
11. Radical Collaboration
Bring together innovators with varied backgrounds
and viewpoints. Enable breakthrough insights and
solutions to emerge from the diversity.
12. Focus on Human Values
Empathy for the people you are designing for
and feedback from these users is fundamental
to good design.
13. Bias Toward Action
Design thinking is a misnomer; it is more about
doing than thinking. Bias toward doing and
making, over thinking and meeting.
17. Empathize Define Ideate Prototype Test
Empathize
Empathy is the foundation of a human-centered design process. To
empathize, we:
- Observe. View users and their behavior in the context of their lives.
- Engage. Interact with and interview users through both scheduled
and short ‘intercept’ encounters. Encourage stories.
- Immerse. Experience what your user experiences.
18. Empathize Define Ideate Prototype Test
Define
Definition provides a Point of View:
• Provides focus and frames the problem in an actionable way
• Inspires your team
• Provides a reference for evaluating competing ideas
• Empowers your team to make decisions independently in parallel
• Captures the hearts and minds of people you meet
• Is something you revisit and reformulate as you learn by doing
• Guides your innovation efforts.
19. Empathize Define Ideate Prototype Test
Ideate
This mode transitions from identifying problems into exploring
solutions. This is a mode of “flaring” rather than “focus” to broaden
the solution set.
20. Empathize Define Ideate Prototype Test
Prototype
Prototyping goes beyond merely testing functionality:
• Empathy gaining: Prototyping is a tool to deepen understanding of
the design space and user, even at a pre-solution phase of a project.
• Exploration: Build to think. Develop multiple solution options.
• Testing: Create prototypes (and develop the context) to test and
refine solutions with users.
• Inspiration: Inspire others
(teammates, clients, customers, investors) by showing your vision.
21. Empathize Define Ideate Prototype Test
Test
To refine our prototypes and solutions. Testing informs the next
iterations of prototypes. Sometimes this means going back to the
drawing board.
To learn more about our user. Testing is another opportunity to
build empathy through observation and engagement—it often yields
unexpected insights.
To test and refine our POV. Sometimes testing reveals that not only
did we not get the solution right, but also that we failed to frame the
problem correctly.
22. References
Design & innovation guide from Stanford d.School
http://dschool.typepad.com/files/bootcampbootleg2010.pdf
Harvard Business Review article reprint
http://www.ideo.com/images/uploads/thoughts/IDEO_HBR_De
sign_Thinking.pdf
Stanford d.School workshop guide
https://dschool.stanford.edu/groups/k12/wiki/ae1bc/attachme
nts/1e5f4/Wallet%20Facilitators%20Guide.pdf
Article on design workspaces
http://www.fastcompany.com/1638692/11-ways-you-can-make-
your-space-as-collaborative-as-the-dschool
Editor's Notes
Why are we interested in innovation?It’s cool, energizing, funInnovation is the way to win in the marketThe alternative is stagnationIn reality, innovation can be a brilliant flash of inspiration or a creative way to repeatedly produce products which meet user needs.In Silicon Valley, we can cite two successful technology companies with opposite approachesDesign ivory towerOpen collaborative prototyping and adapting
Why are we interested in innovation?It’s cool, energizing, funInnovation is the way to win in the marketThe alternative is stagnationIn reality, innovation can be a brilliant flash of inspiration or a creative way to repeatedly produce products which meet user needs.In Silicon Valley, we can cite two successful technology companies with opposite approachesDesign ivory towerOpen collaborative prototyping and adapting
IDEO is a top design company which has designed products and services for top companies and government agencies. IDEO is headquartered in Palo Alto and partnered with Stanford to create the d.School.Materials in this presentation are based on public resources from both.
The last 5 – 10 years have seen a trend from isolated design groups of artists & designers to cross-functional teams including engineers, folks from business & finance, and psychologists, anthropologists, and human factors specialists. Today, teams are challenged to design more than just form & function – they create processes and experiences for their users... [build slide: Technology determines the feasibility of the idea, the Business team determines viability, and Human Values ensures Usability: interaction design, ease of use & intuitive use; Desirability: does it mean something, does it make their lives better?]Collaboration bridges individual/teamgoals to design products, services, processes. How to build winning products & how to deliver differentiated solutions requires groups of experts who work together.So how do these people with different cultures, biases, goals get along and work together?
Individuals as silos of expertise. Domain expertise can be considered more analytical, while design thinking is more synthesis-based.Design thinking is a bridge across these disciplines, and helps to fill in the unexplored innovation spaces which don’t fall neatly into a particular discipline...Bridging engineering and human factors, for example, let’s us deliver a solution with meaning to the user rather than just a gadget.
It’s much more effective to engage a user with a picture, prototype, story than just a description. Seek to create something tangible to communicate your idea and spark a discussion. Use a whiteboard, props, gestures to enable discussions.This is hard when you’re sitting face to face – it gets even more challenging to work with folks remotely. But the more visual you can be, the more effective your communications will be.
Build a prototype early. It should not be accurate or polished; its purpose is simply to enable a conversation. Iterate rapidly to gather feedback and adapt your design.
More important than a breakthrough design is an environment for innovative thinking. In this way, the organization is enabled to repeat successes.
Dev, QA, IE, PM...
Design thinking is not a passive exercise. It is active and engaging, creating prototypes reaching out to learn and understand.
The design process, or design modes, presents a repeatable structure for repeatable success. Each phase has specific goals and methods to achieve these goals. The phases are iterative and not necessarily sequential. The “wallet” design workshop [see references slide] illustrates how this works. The following section in this deck contains details – this is hidden due to allow this deck to be presented in a one hour timeslot.
The design thinker will seek to uncover many POV’s; “user” here represents an individual or a user community. These problem statements will define the solution space for subsequent steps: Ideate, Prototype, and Test...
Observation: What do users do? How? Why?Question... Pick their brains... Listen... DON’T JUDGE.
Problem definition guides the solution space.
Iteratively suggest and validation ideas for solutions.
Make prototypes highly interactive.Have the users think aloud when exploring prototype.
Links to reference material and additional resources.
