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A Grand Unified Theory of Social Business

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Mario Sundar
Mario Sundar
TechnologyBusiness
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Social Business by @mariosundar, Flickr: @thomashawk
5 years ago... Flickr: @areyarey
Today. 5 years ago Growth since... 800 600 400 Twitter 200 LinkedIn 0 Facebook
1 Billion Users.
A Grand Unified Theory of Social Business
A Map, A Compass, and Direction.
A Map. 1 Flickr: @laurenmarek
Social Media at LinkedIn Today LinkedIn Blog On Twitter On LinkedIn On Facebook Others On Twitter 29% On LinkedIn 23% LinkedIn Blog 19% On Facebook 6% 23%
0.5 Million Users.
LinkedIn as a Social Business Teams Audience PR Influencers Sales & Marketing Customers HR Employees Customer Service Users Internal HR Employees
Why Engage?
Countries are conversations. C MARTIN BUREAU/AFP/Getty Images
Markets are conversations. B Brent Lewin / Bloomberg
Companies are conversations. A
A Tale of Two Conversations. C B A A - Internal conversation B & C - External conversations x - Porous membrane Source: Hugh Macleod’s Porous Membrane
How to engage? Teams Results PR Real Stories Sales & Marketing Warm Leads HR Hire Rockstars Customer Service Happy Influencers Internal HR Create Evangelists
Where to engage? Teams Platforms PR Sales & Marketing HR Customer Service Internal HR
A Compass. 2 Flickr: @areyarey
Social Media at LinkedIn Today LinkedIn Blog On Twitter On LinkedIn On Facebook Others On Twitter 29% On LinkedIn 23% LinkedIn Blog 19% On Facebook 6% 23%
10 Platforms.
30 Channels.
1 Manager.
Everybody does social media. Brent Lewin / Bloomberg
Criteria • Ease of Use • Global Reach • Focus on your needs • Focus on your platforms • APIs • Pricing
Know your tools. 4 3 Cost 2 No of Users 1 0 Easy Hard Ease of Use
Direction. 3 Flickr: @southarmstudio
Markets are conversations. 1 Brent Lewin / Bloomberg
There are 2 conversations. 2 2. Back there 1. Internal Flickr: @ju..lie
3 Lighten Up! Flickr: @turbohamster
Listen to your employees. Respond.
Take your Community seriously. Flickr: @.Delight
Foundation. • Markets are Conversations • There are 2 Conversations • Lighten Up! • Listen to your employees. Respond. • Be Real. Take your community seriously.
Talk to Me! lnkd.in/social-media-group

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A Grand Unified Theory of Social Business

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