Intro to SlideShare

•

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Marisa Wong

An introduction to SlideShare: Why you should use it and how best to use it.

Médias sociaux Technologie Business

Introduction to SlideShare
Marisa Wong, Managing Editor - SlideShare
©2013 LinkedIn Corporation. All Rights Reserved.

Discover content through people and
people through content.

SlideShare
The largest Professional Presentation
Community on the Web.

15+ Million Presentations on SlideShare
Supported Content:
• Presentations
• Infographics
• Documents
• Videos

Who Uses SlideShare
40 million registered users
60 million visitors/month

+
Visual Content
The SlideShare Secret Sauce
SEO

#1. Gain Exposure
Search + long-tail traffic

#2. Resonate w/ Audience
• Rich media shares on LinkedIn get 2.5X more
comments and 2.7X more likes
• Visuals are processed 60,000X faster in brain
than text
Power of visual content

#4. Generate Leads
Lead gen form & embedded links

Employee BrandingEmployee Branding
People connect with people

Curate & ShareCurate & Share
Thought leadership: Find research and insights from industry experts

Paid PromotionPaid Promotion
SlideShare ads and sponsored updates on LinkedIn

Thank you.
marisa@slideshare.com
blog.slideshare.net

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