The All-In-One Digital Candy: Branded Social Video CV

The
New
Rules
of
Digital
Communication

Branded
Social
Video
Production

Marisa
Selanon

MA
Future
Media

S12788891

Branded
Social
Video
Production

Introduction

The
New
Rules
of
Digital
Communication
module,
MA
and
MSC,
aims
at

providing
students
with
practicing
critical
thinking
and
creative
production
by

creating
branded
social
video,
which
perform
themselves
as
a
brand.

This
report
will
present
CV
Video
production
process
throughout
Pre-‐

Production,
Production
and
Post-‐
Production
stages
by
using
DPDDD
as
the

methodology.

Discovery

Social
Video

Social
Video
trends

According
to
Unruly
(2013,
p.2),
it
found
that
sharing
of
brand
content

grew
by
7%
in
Q2
2013,
and
seemed
to
raise
continiousely.

Figuer
1:
Brand
Video
Shared
Performance
Q1
2013
vs
Q2
2013
(Unruly,
2013
:

2)

Social
Video
Content

The
trend
of
social
video
sharing
is
likely
to
increase
in
every
year,
but

what

kind
of
content
which
people
will
watch?

In
accordance
with
Unruly
(2013),
it
can
be
illustrated
that
the
most

watched
content
is
entertainment
(28.7%)
and
FMCG
(25.3%).
This
evidence
is

suported
by
Ondevice
(2012,
p.10),
shown
that
the
top
three
content
are
music

video,
movie
trailer
and
Tuterial
video.

Figuer
2:
Social
Video
Ad
Shares,
by
Vertical
in
Q1
2013
(Unruly,
2013)

Figuer
3:
What
type
of
video
did
you
just
watch/see?
(Ondevice,
2012
:
10)

Social
Video
Watching
Platform

While
some
people
continue
watching
or
sharing
social
video
on
PC
and

Desktop
computer,
there
are
noticable
and
increasing
numbers
of
people
prefer

to
watch
social
video
on
mobile
phone
and
tablet
mobile
device.

Summerizing

from
Ondevice
(2012) and
OOYALA
research
(2012,
p.10),
shown
that

• 25%
of
global
YoTube
views
are
on
mobile
devices

• 92%
of
mobile
consumers
share
mobile
clips

• 56%
of
mobile
consumers
share
mobile
clips
on
social
media

• 55%
of
video
watched
via
app

• Humorous
short
clips
(66%)
and
music
video
(52%)
are
the
most
likely
to

be
shared

• 75%
of
tablet
users
engage
on
social
video

• 3
minutes
is
the
maximum
video
watching
time
for
mobile
and
tablet

users

Figure
4:
Engagement
by
Device
Q3
2012,
Playthrough
by
Device
&
Video
Length

Q3
2012
(OOYALA,
2012
:
10)

Social
Video
Sharing
platforms

After
watching
video,
how
would
people
share
and
where?

Ondevice

(2012,
p.13)
claimes
that
56%
of
mobile
consumers
post
on
Facebook
or
their

social
media,
while
other
44%
show
on
their
device.

Figure
5:
And
how
do
you
share
video
content
you
watch
on
your

mobile/smartphone
with
others?
(Ondevice,
2012:
13)

Identify
my
brand

As
this
project
aims
to
brand
myself
through
social
video
presentation,

therefore,
the
initial
step
of
process
is
to
discover
myself.
However,
I
will
apply

Education:

BA,
Journalist
and
Mass

Communication
with

• Major
in
TV
and
Radio

Production

• Minor
in
English

Communication

From
Thammasat
University

MA,
Future
Media
from

Birmingham
City
University

Name:
Marisa
Selanon

Age:
24

SWOT

Considering
to
my
personalities
and
SWOT,
I
am
going
to
position
myself
as
a

• Digital
Marketing
executive

• TV
producer

• Multilingual
translator

These
aspects
will
be
expressed
under
“All
In
One”
concept,
which
use
“Digital

Candies”
as
brand
icon
to
represent
the
difference
of
abilities.

!
•  Working!pressure!
•  Working!in!.ield!which!I!don’t!
have!much!experiences!
•  Collaborator!/!Friends!
•  Readable!French!
•  ThaiA!English!speaker!
•  TV!program!production!
•  Passion!in!MultiAscreens!
communication!
•  Digital!media!planning!
•  Being!more!con.idence!
•  Being!able!to!work!under!
pressure!!
•  The!growth!of!social!video!
sharing!
•  The!Growth!of!Mobile!Video!
sharing!
•  Over!Thinking!
•  Not!being!con.idence!in!
sometimes!
•  Not!favor!of!working!under!
pressure!
•  Responsible!
•  Energetic!
•  OutAgoing!
•  Optimistic!
•  Flexible!
•  ThaiA!English!speaker!
•  Readable French!
•  Passion!in!creative!idea!
•  MultiAtasking!worker!
•  Passion!in!MultiAscreens!
communication!
•  Digital!media!planner!
•  TV!program!production!
•  Dancer!
Threats!

Planning

Mission

Regarding
to
the
New
Rules
of
Digital
Communications
module,
the

mission
of
this
CV
Video
production
are

• Developing
my
personal
reflection
and
learning
process

• Branding
digital
profile
of
myself
through
efficient
social
media

Challenge

How
can
I
express
myself,
as
a
Digital
Marketing
executive,
TV
producer

and
Multilingual
translator,
additionally,
impress
them
as
the
same
time
in
no

more
than
3
minutes.

(Figure
4)

Target
Audience

Who
are
they?

Basically,
I
have
divided
my
target
audiences
into
two
groups,
which
are

1. International
advertising
agencies
and
TV
production
companies
in

Thailand,
namely
Oglivy,
McCann
or
BEC
Tero
entertainment.

2. Digital
marketers/
TV
producers
or
HR
officers
of
international

advertising
agencies
and
TV
production
companies
in
Thailand.

Where
are
they?

From
the
ZocialRank
research
(2013),
shown
that
the
most
used
social

media
in
Thailand
is
Facebook,
followed
by
Twitter,
Instragram

and
YouTube
respectively.

Figure
6:
Thailand
Zocial
Award
2013
(ZocialRank,2013)

Moreover,
an
interesting
fact
from
this
research
is
64%
of
Thai
people

access
to
social
network
via
mobile
devices.

When
do
they
active
on
social
media?

According
to

the
ZocialRank
(2013),
indicated
that,
in
overall,
20.00
p.m
–

23.00
p.m
on
Sunday
is
the
peak
time
of
traffic
on
social
media,
concerning
with

Facebook,
Twitter,
Instragram
and
YouTube.

Facebook

Figure
7:
Thailand
Average
Post
in
a
Day

Figure
8:
Facebook
Posr
Per

(ZocialRank,2013:
17)

Day
(ZocialRank,2013
:
18)

Twitter

Figure
9:
Tweet
in
a
day
(ZocialRank,2013
:
25)

Figure
10:
Tweet
in
a

Week

(ZocialRank,2013:
29)

Instragram

Figure
11:
Instragram
Data
Upload
(ZocialRank,
2013:
52)

In
addition,
Wordpress
blog
is
one
of
my
considered
platforms,
because

Wordpress
is
the
most
used
blog
in
UK
and
in
Thailand1.

KissMetrics

(2013)

indicates
that
the
peak
time
to
post
is
11.00
a.m.
–
12.00
a.m.
on
Monday.

Figure
12:
The
science
of
social
timing
(Kissmetrics,
2013)

Key
actions

Based
on
the
research
above,
I
plan
to
use
these
social
media
to
deliver

my
CV
video.

• Facebook

• Twitter

• Instragram

• YouTube

• Wordpress

In
addition,
the
most
appropriate
time
to
post
my
CV
Video
on
social

media

are
21.00
p.m.
–
22.00
p.m.
on
Sunday
on
Facebook,
twitter,

Instragram,
YouTube
and
Linkedin;
but
,
11.00
a.m.
-‐12.00
a.m
on

Wordpress
of
Thai
Time
Zone.

Influencer

To
accomplish
my
plan,
the
most
efficient
digital
branding
strategy,
the

suitable
role
model
is
needed
to
be
guidance.

My
role
model’s
criteria’s
are
not

being
English
native
speaker
and
being
creative
on
producing
social
video.

Finally,
I
found
Mrs.
Wendy
Nguyen,
Vietnamese,
is
the
most
suitable
person.

Mrs.
Wendy
Nguyen
is
Co-‐founder
of
HealthyOut
and
she
is
not
English

native
speaker,
especially
she
creates
creative
social
video
concerning
fashion.

Basically,
she
uses
YouTube
as
her
main
platform,
and
uses
LinkedIn,
Facebook,

Blog,
Pinterest,
Twitter
and
Instragram
as
content
awareness
platforms.

Her
social
media
landscape

Her
achievements
(reported
on
1
September,
2013)

• More
than
500
connection
on
LinkedIn

• 442,111
subscribers
and
48,709,690
views
on
You
Tube

• 117,615
likes
·
11,049
talking
about
her
on
Facebook
page

• 37,738
Twitter
Followers

• 2,109
Google+
followers

• 309,853
followers
on
Instragram

Even
though,
she
did
not
use
her
Vietnamese
language
on
any
platforms,
her

selected
social
media
are
effective
to
her
content
and
audience.
Therefore,
I
will

take
my
benefit
from
being
Thai
native
speaker
to
translate
my
content
into
Thai.

Design
and
development

Concept

Since
I
would
like
to
brand
myself
as
Digital
Marketer,
TV
producer
and

Multilingual
translator,
I
came
up
with
an
idea
to
deliver
my
multi-‐roles’
aspect

through
“All-‐In-‐One”
concept,
under

“Digital
Candies”
brand.

Content

There
are
two
main
contents
on
this
project,
which
are
video
content
and

description
content.
In
order
to
achieve
the
missions,
both
of
them
need
to

support
to
each
other.

Stategy:

Apart
from
research,
the
10
principles
of
an
effective
content
strategy
for

brands
conducted
by
RedBee
(2012) and
Video
Seeding
Techniques
conducted

by
Agency2
(2011)
were
employed
in
this
peoject
strategy.

Key
actions

Pre-‐production

• Research
about
myself
and
target
audeinces

• Identify
my
brand
and
being
clear
on
my
position
to
deliver

• Writting
script3,
mood
board3
and
story
board3

• Collecting
material
for
CV
Video’s
shooting

Production

• Shooting
in
studio

• Re-‐creating
script4
and
story
board4

Post-‐production

• Editing
Video
by
following
the
final
script
and
story
board4

• Naming
the
file
with
keywords
such
as
Marisa
Selanon,
Digital
Candies

and
CV
Video.

• Uploading
on
video
seeding
tools
which
are
YouTube,
Facebook,
Twitter,

Instragram,
Linkedin
and
Wordpress.
(my
landscape)

• Uploading
the
video
at
20.00
p.m
–
23.00
p.m.
on
Sunday
via
social
media

• Uploading
the
video
at
11.00
a.m
–
12.00
a.m.
on
Monday
via
blog

• Reinforce
the
video
by
creating
conversation

• Measuring
the
results
of
sharing
video
on
7th
Septemble
2013

• Identifying
problems
and
solutions

• Planing
deployment
plan

Summit
report
on
8th
September
2013

My
landscape

To create my professional profile, I needed the proper spaces where I could
write my own articles, show my interests and share my content with my audience.
Hence, I employed Wordpress and YouTube as my main websites to write and post

my own articles and some interesting information concerning marketing on social
networks. I applied Twitter and Facebook to create awareness and keep in touch with
my audience. Moreover, I used LinkedIn to connect with my target audience and
expand my network and provide additional information about myself.

My
Schedule

Time
period:
4
weeks
(12/08/2013
–
08/09/2013)

Benchmark

Within
one
week
of
CV
Video
distribution,
the
expected
results
are

• More
than
40
likes
on
Facebook
post

• More
than
100
views
on
YouTube

• More
followers
on
Facebook
page,
Twitter,
Instragram
and
YouTube

• Audience
can
remember
my
brand

• Audiences
can
remember
my
three
positions.

Results
&
Measurement

When
I
measured
my
level
of
activity
on
social
networks,
I
used
Klout,

Peerindex,
YouTube
and
Facebook
Stats.
My
scores
are
as
follows:

Deployment

I
plan
to
sustain
my
branding
through
social
network
by
keeping
this

project’s
strategy.

Basically,
I
will

• Post
some
interesting
news/information
or
articles
on
my
social

media
in
every
Sunday
between
20.00
p.m
–
23.00
p.m.

• Post
or
writting
blog

every
Monday
between
11.00
a.m
–
12.00

a.m.

• Create
traffic
on
posed
articles

• Measure
every
month

• Slove
and
Edit
strategy

Pre-‐
production
experience
and
reflection

In
the
first
two
weeks
of
project (12/08/13-‐21/08/13), I
mainly
did

research,
planning
and
data
collection
for
this
project.

Reseach
*

Because
of
the
expectation
of
this
assignment
is
to
make
social
video

communication
where
I
am
the
branded
content,
so
the
first
thing
that
I
need
to

find
out
is
myself
and
my
brand.

Basically,
I
condidered
from
my
personalities

and
my
abilities
by
using
SWOT
analysis
to
help
me
find
out
my
Unique
Selling

Point
and
my
brand.
Based
on
the
research
about
myself,
I
decided
to
deliver

myself
as
Digital
marketer,
TV
producer
and
Multilingual
translater.
These

positions
are
obviously
different
,
so
I
need
to
find
a
concept
which
can
combine

them
together
and
deliver
to
audience
properly.

Finnally,
I
came
up
with
“All
–
In
-‐One”
concept,
which
“ALL”
means
the

three
positions
and
“One”
means
me.

The
All
–
In
–
One
concept
will
be
delivered

under
“Digital
Candies”
brand
which
used
Yellow
candy
to
represent
Digital

marketing
position,
Blue
candy
to
represent
TV
production
position
and
Green

candiy
to
represent
Muliligual
positon.

For
my
target
audience
research
was
divided
into
two
groups,
which

are

• International
advertising
agencies
and
TV
production
companies
in

Thailand,
for
instance
Oglivy,
McCann
or
BEC
Tero
entertainment.

• Digital
marketers/
TV
producers
or
HR
officers
of
international

advertising
agencies
and
TV
production
companies
in
Thailand.

According
to
the
research,
my
target
audience

• ..exist
on
Facebook,
Twitter,
Instragram
and
YouTube
the
most

• ..use
their
mobile
devices
to
access
to
the
internet

• ..post
on
social
media
between
20.00
p.m-‐23.00
p.m.
on
Sunday

• ..post
and
read
blog
between
11.00
a.m.
–
12.00
a.m.
on
Monday

• ..will
watch
video
with
the
3
minutes
maximum
time.

From
this
information,
I
planed
to
launch
my
CV
Video
on
Facebook,
Twitter,

Instragram
and
YouTube.
However,
as
I
mentioned,
I
also
need
a
space
to

express
and
share
my
ideas,
so
I
decided
to
add
Wordpress
blog
and
LinkedIn
to

my
target
platforms.
In
addition,
I
will
launch
the
video
on
their
posting
time
and

making
less
than
3
minutes
video.

*Please
see
information
in
details
on
Discovery
and
Planning
part
above.

Planning

Regarding
to
information
from
research
and
concept,
I
began
the
video

process
with
writing
script3,
creating
mood
board3
and
storyboard3
to
get

overall
views,
music
and
production
sequence.

All
of
them
were
created
by

concerning
to
deliver
my
positions
clearly
and
in
creative
way3.

Data
Collection

After
writing
script,
mood
board
and
storyboard,
sorting
out
material
for

CV
Video
production
is
the
next
step.
Self-‐Video,
Pictures
about
Thailand/my

project
documents
and
unique
music
sound
are
the
materials
that
I
used
in
this

project.
Apart
from
self-‐video,
I
took
pictures
and
music
from
Thinkstock
and

Audionetwork.

In
pre-‐production
process,
I
learned
to
do
research,
plan
and
create

creative
idea
for
my
CV
Video
production,
also
learned
how
to
work
in
logical

process,
how
to
follow
the
schedule
and
where
to
find
the
material
for
my
CV

video.

Fortunately,
I
did
not
face
big
problems
on
this
stage,
just
some
problems

in
file
downloading.

Production
experience
and
reflection

With
limited
of
time,
The
first
thing
that
I
did
after
arriving
at
the
White

studio
was
Briefing
with
Mike,
my
professor,
and
Mark,
our
camera
man
for
this

project
about
what
and
how
many
shots
that
I
need
for
my
CV
Video.
To
make

them
understand
clearly,
I
used
my
script
and
storyboard
to
explain
to
them.

After
they
knew
what
kind
of
shots
that
I
want
to,
Mike,
Mark
and
me
started
to

Plan
the
shots
sequences
for
my
CV
Video.

Because
of
my
concept
is
“All-‐In-‐
One”
and
I
used
three
different
characters
to
represent
each
of
my
positions,
so
it

was
quite
complicated
to
shoot
many
shots
of
myself
in
different
suits.

We

needed
to
plan
the
shots’
shooting
with
regarding
of
video
edition
and
time

limitation.
Next
step
was
Shooting.

Basically,
My
CV
Video
shooting
was

followed
by
the
shots’
shooting
plan.
However,
in
the
real
practice,
the
plan
could

be
adjusted.
Concerning
to
limitation
of
time
and
complication
of
my
shots

shooting,
I
need
to
re-‐create
my
script
and
my
storyboard
in
shots’
connection

and
shots’
sequence.
Even
though,
we
could
cover
the
main
shots
and
shot

additional
shots
to
use
in
case
of
having
more
ideas
or
having
problem
on

editorial
process,
we
modified
some
element
of
shots
to
fit
with
the
limit
of
time.

For
example,
I
need
to
change
the
shots
of
three
themes
in
different
suites,
which

planed
to
use
to
connect
each
shots
of
introducing
myself
in
each
positions
into

the
shot
of
me
hand
each
digital
candies
toward
the
camera4.

Another
one
is
the

close
shot
which
was
three
different
characters
of
myself
standing
and
introduce

my
contact,
but
I
need
to
change
the
shot
by
using
the
same
shot
that
I
use
for

summarizing
my
message4.

After
finishing,
I
re-‐checked
the
shot
again.

Fortunately,
we
had
about
15
minutes
left,
so
I
shot
some
more
shots
to
be
my

back-‐up
video
shots.

Even
though
I
need
to
change
my
script
and
my
storyboard
because
of
the

complication
of
shooting
and
limitation
of
time,
I
learned
some
valuable
lessons,

which
are
managing
and
solving
problems.

In
terms
of
production
process,
I

learned
how
to
manage
shooting
consequence
and
how
to
manage
time

efficiency
under
many
effected
factors
such
as
time
and
place.
Moreover,
I
also

learned
how
to
solve
both
expected
problems
and
unexpected
problems.
For

example,
one
of
my
expected
problem
is
misunderstanding
because
of
language,

so
I
solved
this
problem
by
writing
pre-‐production
script
and
storyboard.
In

addition,
I
changed
some
of
my
shots’
elements
to
fit
with
the
time
limitation.

Post-‐
production
experience
and
reflection

After
shooting
in
studio,
the
next
step
is
Editing
script,
storyboard
and

video.
I
re-‐write
my
script
and
storyboard
to
fit
with
the
shots
that
I
shot
from

the
studio.
After
I
finished
my
new
script
and
storyboard,
then
is
the
stage
of

video
editing,
which
was
done
by
a
professional
video
editor,

Mr.Ben
Robinson.

First
of
all,
I
explained
my
script
and
my
storyboard
to
him,
and
then
recorded

voice
over.
Following
the
script,
he
edited
video
shots
and
sound
base
on
the

voice
over
sequence.
There
were
some
problems
taken
place
on
editing
process,

such
as
cutting
some
part
of
voice
over
out
and
missing
to
put
some
shots,
the

video
can
be
completed
in
that
day.

After
I
got
the
file,
I
followed
Video
Seeding
Techniques
from
Agency2

(2011),
by
naming
the
file
with
keyword
to
optimize
video
for
search,
and
then

uploading
the
file
on
seeding
tools
that
are
YouTube
and
linked
the
file
to

Facebook,
Twitter,
Instragram
and
LinkedIn.
In
terms
of
peak
time
on
social

networks
and
blogs
in
Thailand,
I
uploaded
the
file
through
my
social
network
on

Sunday
around
10.00
p.m.,
and
uploaded
the
video
on
my
Wordpress’
blog

around
11.00
a.m.
on
Monday.

Moreover,
I
kept
Create
conversation
about
my

Video
by
sharing
the
link
on
my
friends’
social
media,
comment
and
re-‐tweet
all

the
post
about
my
video.

Following
my
strategy,
I
had
been
creating

conversation
about
my
video
until
on
7th
September
2013;
I
measure
my
CV

Video
by
using
analytical
tools
such
as
social
mention
or
Kred.
(
more

information
on
measurement
part
can
be
seen
as
above).

Although,
there
was

limited
measurement
time
on
my
CV
Video
project,
the
results
was
over

estimated
and
seemed
to
be
increased
results
in
overall.

According
to
the
positive
results
of
my
CV
Video,
I
decided
to
start

my
Deployment
plan
follow
these
key
actions.
Basically,
I
will

• Post
some
interesting
news/information
or
articles
on
my
social

media
in
every
Sunday
between
20.00
p.m
–
23.00
p.m.

• Post
or
writting
blog

every
Monday
between
11.00
a.m
–
12.00

a.m.

• Create
traffic
on
posed
articles

• Measure
every
month

• Slove
and
Edit
strategy

Conclusion

To
summarize,
in
order
to
achieve
the
purpose
of
branded
myself
on

social
media,
there
were
two
main
things
that
I
did,
First,
I
need
to
think
and
plan

critically
concerning
myself,
my
targeted
audiences
and
my
strategies
for
this

assignment.
Second,
I
need
to
apply
some
appropriate
research
and
theories

about
digital
communication
and
video
production,
for
example
video
sharing

research
and
Video
Seeding
Techniques,
to
support
my
research
and
to
be
the

guidance
for
my
strategy.
As
I
had
followed
the
project
schedule
and
my
strategy,

the
result
of
my
CV
Video
production
project
was
satisfied.
Moreover,
the
social

media
strategy
can
be
deployed
in
the
future.

Appendix
:

Appendix1:

Wordpress
Stats

!
!

(Wordpress,
2013)

Apppendix2:

Linkedin

(Kasper,
2012)

Appendix3:

Pre-‐production
script

SCRIPT
Broadcaster(s):
Client:
Project: CV Video
Duration:
Section Durations:
Running time:
Version:

VISION & DIRECTION

VOICE OVER / PTC

STUDIO: Marisa C/U, M/S, L/S
(hand)
C/U hand with Smarties.
Vision cuts for music:
3 claps-M/S of Yellow, Green and
blue
STILLS Montage: Thailand 1-10
shots x10
STUDIO: 1 Green in shot, then 2
Yellow, then Blue in L/S.
V/O
“Hello! My name is Marisa.
I’m 3 in 1! And… made in Thailand!
Music: Making me smile
Music: Temple of spice
…And she is Marisa and… this is
Marisa as well! But… What is the

STUDIO Yellow walks to camera with
Yellow pill.
C/U Yellow pill in hand.
Video: Marisa in a meeting
[00.00-00.19]
STILLS: Multiple shots of document J
Pegs: Chevrolet/Lacuna/Teamwork
karting/Twenty Twenty.
STUDIO: L/S Green, Yellow & Blue
looking at camera. Blue walks to
camera with Blue pill.
C/U Blue pill in hand.
STUDIO: M/S Blue holding iPad.
C/U iPad
VIDEO: Montage of clips from
showreels x 10.[ 00.21-00.38]
STUDIO: L/S Blue hold iPad, and
then walk out of the fram
looking at camera. Yellow and Blue
walk out of shot leaving Green in
shot.
GFX: Hello/สวสดคะ/Bonjour on walls
VIDEO: Japanese wrestling
clips.[00.39-00.57]
STUDIO: Green, Yellow & Blue in
difference between us?
Let’s see…
…My passion is in digital marketing.
Here is some of my postgraduate
masters work for Chevrolet, Lacuna
Team work karting and Twenty
Twenty !
Music: Bing bang bong
Well! Who’s next? Let’s go Blue!!
With my background of TV and Radio
production, I LOVE to apply my skill
to make creative content for branded
social video marketing!
Yeah! This is what I did, but what’s
more? Come! I will show you!
I’m multilingual! I can speak read
French, speak English and Thai:
Music: Bing Bang Bong
… so I also work as a translator… Here
I am in Japan!
Well this is me! Digital marketer, TV

L/S.
Mix to white background.
STUDIO: Green, Yellow & Blue
standing on the left side of frame in
L/S.
GFX: Email:
Tobumbim@hotmail.com
marisa.selanon@gmail.com
Twitter: tobumbim
Facebook: MarisaSelanon
Linkedin: marisaselanon
Blog: marisaselanon.wordpress.com
3 clap – LS Green, Blue, Yellow t
shirt claps their hand
producer and multilingual translator.
Three in one. You could take the red
pill, the blue pill or the yellow pill… or
all 3… its your choice.
You know where I am…

Mood
board

Pre-‐production
Story
Board

.)
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Appendix
4:

Final
Script

SCRIPT
Broadcaster(s):
Client:
Project: CV Video
Duration:
Section Durations:
Running time: 1-2 minutes
Version:

VISION & DIRECTION
VOICE OVER / PTC

STUDIO:
Marisa L/U [00.20-00.25]
Marisa M/S [00.87-00.40]
C/U hand with Smarties [01.02-01.06]
3 claps-M/S of Yellow [04.38-04.39]
Green [05.37-05.38]
and Blue [05.14-05.15]
STILLS Montage: Thailand 1-10 shots
x10
STUDIO: L/S of Green [01.41 – 02.10]
Then L/S of Yellow walk into the same
frame [03.06-03.36]
Then L/S of Blue walk into the same
frame [02.31-03.01]
STUDIO: M/S Yellow with Yellow pill.
[07.58-08.01]
V/O
“Hello! My name is Marisa.
I’m 3 in 1!
Music: Making me smile [00.00-00.08]
And… made in Thailand!!
Music: Temple of spice
You can call me BB
…And she is Marisa
and… this is Marisa as well! But… What
is the difference between us?
Let’s see!!
Let’s take Yellow pill first!!

Video: Marisa in a meeting
[00.00-00.19]
STILLS: Multiple shots of document J
Pegs: Chevrolet/Lacuna/Teamwork
karting/Twenty Twenty.
STUDIO: M/S of Blue with blue pill
[06.41-06.45]
STUDIO: M/S of Blue holding iPad.
[14.26 – 14.37]
STUDIO:C/U iPad
VIDEO: Montage of clips from
showreels x 3
1. [00.04-00.06]
2. [00.08-00.11]
3. [00.14-00.16]
STUDIO: C/S of Green [05.40-05.43]
STUDIO: M/S of Green with green pill
[06.04-06.10]
Yellow and Blue walk out of shot
leaving Green in shot.
Green: [16.32-16.41]
Yellow: [17.23-17.27]
Blue: [17.35-17.39]
STUDIO: M/S of Green [15.00-15.19]
GFX: Hello/ /Bonjour on
walls
…My passion is in digital marketing.
Here is some of my postgraduate
masters works for Chevrolet, Lacuna
Team work karting and Twenty Twenty !
Next.. Let’s take some blue pill!!
I LOVE to make creative content for
branded social video marketing! Here is
some of my works!!
What I can do more?
Let’s take Green pill!!
I’m multilingual!
I can speak read French, speak English
and Thai


VIDEO: Japanese wrestling clips.
[00.04-00.14]
STUDIO: L/S of Green, Yellow & Blue
holding pills
Green: [18.45-19.16]
Yellow: [18.05-18.28]
Blue: [19.19 – 19.45]
STUDIO: M/S zoom-in Green sitting
STUDIO: L/S of Green, Yellow & Blue
are sitting in the same chair.
Green: [11.20 – 11.31]
Yellow: [12.42-12.52]
Blue: [12.00 – 12.11]
GFX: Email:
Tobumbim@hotmail.com
marisa.selanon@gmail.com
Twitter: tobumbim
Facebook: MarisaSelanon
Linkedin: marisaselanon
Blog: marisaselanon.wordpress.com
… I also work as a translator… Here my
work in Japan!
Well this is me ! Digital marketer, TV
producer and multilingual translator.
Three in one. You could take the red
pill, the blue pill or the yellow pill… or all
3… it’s your choice.
You know where I am…

4
s
(
?,:
3!a
s(
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s
+)
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f,
s
5
a)
)-
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H
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)
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*;s+k
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ll.)
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aJC
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=<
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tA€-

Reference:

Agency2
(2011).Top
5
Video
Seeding
Tips
[online].
Available
from:

http://www.agency2.co.uk/top-‐5-‐video-‐seeding-‐tips/
[Accessed
14
August

2013]

KissMetrics
(2013).
The
science
of
social
timing
[online].
Available
from:

http://dashburst.com/report/best-‐time-‐to-‐blog/
[Accessed
16
August
2013]

Kasper.
K.
(2012).
2012
Social
Recruiting
Survey
Part
1:
In
5
Years
Social

Recruiting
Becomes
Nearly
Universal.
Available:

http://blog.jobvite.com/2012/07/2012-‐social-‐recruiting-‐survey-‐part-‐1-‐in-‐5-‐
years-‐social-‐recruiting-‐becomes-‐nearly-‐universal/.
Last
accessed
15th
February

2013.

Ondevice
(2012).
Nearly
two-‐thirds
of
mobile
phone
video
usage
happens

at
home
[online].
Available
from:
http://ondeviceresearch.com/blog/nearly-‐
two-‐thirds-‐of-‐mobile-‐phone-‐video-‐usage-‐happens-‐at-‐
home#sthash.M2n0YEjF.dpbs
[Accessed
12
August
2013]

Ondevice
(2012).
And
how
do
you
share
video
content
you
watch
on
your

mobile/smartphone
with
others?
[online].
Available
from:

http://ondeviceresearch.com/blog/nearly-‐two-‐thirds-‐of-‐mobile-‐phone-‐video-‐
usage-‐happens-‐at-‐home#sthash.pOjrIV0M.dpbs
[Accessed
12
August
2013]

Ondevice
(2012).
What
type
of
video
did
you
just
watch/see?
[online].

Available
from:
http://ondeviceresearch.com/blog/nearly-‐two-‐thirds-‐of-‐mobile-‐
phone-‐video-‐usage-‐happens-‐at-‐home#sthash.pOjrIV0M.dpbs
[Accessed
12

August
2013]

OOYALA
(2012).
Engagement
by
Device
Q3
2012,
Playthrough
by
Device
&

Video
Length
Q3
2012
[online].
Available
from:

http://go.ooyala.com/rs/OOYALA/images/Ooyala-‐Global-‐Video-‐Index-‐Q3-‐
2012.pdf
[Accessed
12
August
2013]

RedBee
(2012).
The
10
Principles
Of
An
Effective
Content
For
Brands

[online].
Available
from:

http://moodle.bcu.ac.uk/pme/mod/resource/view.php?id=51224
[Accessed
14

August
2013]

Unknown.
(2012).
Wordpress
Stats
Available:

www.en.wordpress.com/stats.
Last
accessed:
17th
February
2013.

Unruly
(2013).
Brand
Video
Shared
Performance
Q1
2013
vs
Q2
2013

[online]
.
Available
from:

http://www.unrulymedia.com/node/856/download/b124d3849a312550fa2bd
116908c2223
[Accessed
28
August
2013]

Unruly
(2013).
Social
Video
Ad
Shares,
by
Vertical
in
Q1
2013
[online].

Available
from:

http://www.marketingcharts.com/wp/interactive/entertainment-‐fmcg-‐brands-‐

dominated-‐viral-‐video-‐in-‐q1-‐28679/attachment/unruly-‐social-‐video-‐ad-‐shares-‐
by-‐vertical-‐in-‐q1-‐apr2013/
[Accessed
14
August
2013]

ZocialRank
(2013).
Thailand
Zocial
Award
2013[online].
Available
from:

http://blog.zocialinc.com/thailand-‐zocial-‐award-‐2013-‐summary/
[Accessed
16

August
2013]

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