The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business.
http://www.communitymediaworkshop.org/training
9. a social media policy defines and sets guidelines for… who is communicating online what is to be communicated how and where organizational messages are communicated what is NOT to be communicated demonstrating and strengthening the organizational voice, it s values and over all brand preventing communications crisis or procedures for handling crisis much more…
11. elements of a social media plan … People Objectives & Goals Strategies Technology, Tools & Tactics
12. elements of a social media plan … people Creators Conversationalists Critics Collectors Joiners Spectators In-Actives
13. elements of a social media plan … objectives To research in order to inform organization & projects To position organization in social conversations To inform supporters to increase attendance, support and donations To provide support To develop and improves projects and services
14. elements of a social media plan … strategies Listening for research Conversing to create market buzz Rally Your Key Supporters Online community development Include people in development of projects
24. Let’s connect! Demetrio Maguigad New Media Manager, Community Media Workshop [email_address] @dmaguigad or @npcommunicator Marissa Wasseluk New Media Associate, Community Media Workshop [email_address] @marissapaige or @npcommunicator www.communitymediaworkshop.org www.facebook.com/communitymediaworkshop www.twitter.com/npcommunicator
Notes de l'éditeur
Introduction Demetrio Maguigad
Who is CMW? Who we are What we do
Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement
Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
Survey the room regarding what they learned about Soc med policy and planning
Have them work on the social media game worksheet Share their results
Exercise using the Social Media Policy Worksheet Have a few people read their policy Show them the Social Media Policy Generator