1. MEGA VOLUME MISS MANGA
Created by: Pantazidou Maria

2. L’OREAL PARIS recently
introduced to the market the
new line of mascara MISS
MANGA.
The product comes in an
one-piece package, with no
extra box.
Useful for cosmetic shops
due to the following reasons:
no extra storage space
needed
Easier to recycle
The actual shape can be seen

3. According to the theory, an effective package design
permits a good eye flow and provides the consumer
with a focus point (title or logo ).
The way a product is shaped also conveys different
feelings associated with the product. A product which
is round with curving lines such as the LOREAL
mascara is often associated with femininity.
Furthermore, irregular or unusual shapes are meant to
draw attention over a product.

4. Main Structure: 2 pieces and a
brush
Materials Used: hard plastic
(cannot be crushed)
Shape: Diamond , with more
round shape in the middle that
gives the impression of volume
(which originates from manga
design).
Characteristics: Nicely curved, feminine, girly, playful, easy to
carry ,fresh, youthful, with a variety of different colours.

5. Black:
Powerful,
Sophisticated,
Elegant
Mystery,
Depth and
Gloom
Pink: Femininity,
Love, Romance, Calm,
and Tenderness,
Blue:
Tranquility,
Depth, Honor,
Trust and
Productivity.

6. The brush as part
of the design of the
product is very
effective and
practical, and assures
a smooth application
of the mascara with a
360 degrees flexible
brush design.
Labeling: The label describes the product specifies the country of
production and the fact that the package is recyclable –Doesn’t
bombard the customer with information.

7. VIEW
COMPONENT
IMPORTANCE EVALUATION IxE
VISIBILITY 5 5 25
INFORMATION 3 2 6
EMOTIONAL
4 4 16
APPEAL
WORKABILITY 5 5 25
TOTAL SCORE N/A N/A 72

8. YES
!

9. WHO ARE WE?
WE ARE THE….

10. THANK YOU