One of my first case studies during the Blogger Reps days. It showed people the exponential power of blogs to spread the word about a product - a concept that was new to the traditional PR set at the time. It also addressed relationship building between PR firms and bloggers.

1. Cover September 26 2007

5. Case Study - Damages Blogger Outreach Case Study: Damages on FX

10. Blogger Response to Show Blogger Response BLOGGER RESPONSE TO DAMAGES After viewing the pilot and second episode, bloggers’ excitement and anticipation of the show’s premiere increases dramatically “ I was lucky enough to get my hot little hands on a screener of the first episode of the show. As a fan of the extremely talented and multi-faceted Glenn Close, I had high hopes and was not disappointed.” – A Socialite’s Life “ Ultimately, Damages underscores FX's commitment to genre-breaking dramas and hard-hitting series that break the rules of network television. This is no exception, elevating the legal drama to a gripping, Dickensian story with a serpentine plot and characters that truly are snakes in every sense of the word. Damages is first-rate television that cannot, and should not, be missed.” – Televisionary “ In a recent interview with Entertainment Weekly, FX President John Landgraf proudly proclaimed that since his network can’t give a show a lead-in [like the broadcast networks], ‘It has to be appointment television for people to find it.’ Having recently finished the first episode of FX’s newest drama DAMAGES , this TV Addict has a message for Mr. Landgraf. Consider our appointment booked (for this Tuesday at 10PM on FX).” – The TV Addict “ Just when I think I couldn't be a bigger fan…” – AfterEllen

12. Readers Respond Fan Reaction to the Show THE MORNING AFTER Fans immediately flocked to their favorite blogs to discuss what they liked and didn’t like, to share conspiracy theories, and to express their appreciation for the recommendation

16. Blue Background Contact: Marjorie Kase, CEO Email: [email_address] Mobile: 415-238-8240