1. Finding timely,
relevant local news
Where do I find the best stuff based
on my interests, location and referrals

2. So much
information
So little bandwidth

3. THERE’S NO SUCH THING
AS INFORMATION OVERLOAD

4. ONLY FILTER FAILURE
- CLAY SHIRKY

5. FILTER FAILURE
How is that fire hose tasting?

6. FILTER FAILURE
How is that fire hose tasting?
LOCAL-MSM.COM
10-15

7. FILTER FAILURE
How is that fire hose tasting?
LOCAL-MSM.COM
10-15
LOCAL BLOGS
50-75

8. FILTER FAILURE
How is that fire hose tasting?
LOCAL-MSM.COM
10-15
LOCAL BLOGS
50-75
INDY PUBLISHERS
15-25

9. FILTER FAILURE
How is that fire hose tasting?
LOCAL-MSM.COM
10-15
LOCAL BLOGS
50-75
INDY PUBLISHERS
15-25
FACEBOOK
1,000’S

10. FILTER FAILURE
How is that fire hose tasting?
LOCAL-MSM.COM
10-15
LOCAL BLOGS
50-75
INDY PUBLISHERS TWITTER
15-25 1,000’S
FACEBOOK
1,000’S

11. FILTER FAILURE
How is that fire hose tasting?
LOCAL-MSM.COM
10-15
LOCAL BLOGS OTHER SO. MEDIA
50-75 1,000’S
INDY PUBLISHERS TWITTER
15-25 1,000’S
FACEBOOK
1,000’S

12. FILTER FAILURE
How is that fire hose tasting?
LOCAL-MSM.COM BIZ / GOVT SITES
10-15 100’S
LOCAL BLOGS OTHER SO. MEDIA
50-75 1,000’S
INDY PUBLISHERS TWITTER
15-25 1,000’S
FACEBOOK
1,000’S

13. Surfacing the best stuff
What’s going on around me?

14. Surfacing the best stuff
What’s going on around me?
ALL HEADLINES, TWEETS, COMMENTS

15. Surfacing the best stuff
What’s going on around me?
FAVORED SOURCES
ALL HEADLINES, TWEETS, COMMENTS

16. Surfacing the best stuff
What’s going on around me?
POPULAR, FEATURED
FAVORED SOURCES
ALL HEADLINES, TWEETS, COMMENTS

17. Surfacing the best stuff
What’s going on around me?
RELEVANT, TIMELY, REFERRED
POPULAR, FEATURED
FAVORED SOURCES
ALL HEADLINES, TWEETS, COMMENTS

18. It’s time to build
something new for news