Current Mobile Proposition Slide Deck for TwentyCI Ltd.

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Mobile Proposition
Mark Godfrey - September 2012

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Market Analysis – The Price
Challenge
45% of all consumers use 39% of walkouts were as a
smartphones for in-store research and result of smartphone usage
browsing
53% of men use smartphones in- 12% checked other online
store to check prices at other stores retailers
38% of women use smartphones 8% checked availability at other
in-store to check prices at other stores stores

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Market Analysis – The Local User
94% of
70% called 90% of
smartphone
66% visited a business these users
users have
in person after acted within
searched
searching 24 hours
for local info

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Proposition – Mobile Optimised
Web Sites
 57% of users say they will not recommend a brand based on a
poor mobile experience
 40% of users have gone to the competition after a poor mobile
experience
 A great mobile experience leads to an average of 25% more
time spent on your web platforms
 50% of mobile searches lead to purchase

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Proposition - Apps
• As of May 2012 over 30 Billion App downloads
• Current rate of 50 Million per day
Popular
• Smartphone users spend 47% more time on apps versus email, web and
SMS combined
• Users spend 94 minutes on average per day on apps versus 72 minutes
Usable on the Web
• 91% of Interbrand’s Best Global Brands 2011 have a presence in at least
one App Store
Essential • This is a 51% increase during the previous 18 months

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Proposition – Mobile Web versus
Apps
 HTML 5 makes mobile web completely cross-browser
compatible
 Mobile web is scalable across device screen-sizes
 Apps are platform specific so more than one is required
achieve great coverage
 Apps can better utilise the in-built features of the device
 Both can utilise existing back-end commerce platforms

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Proposition – Marketing & Search
 Mobile specific marketing
 Delivery of a Mobile Engagement Programme
 Capability for mobile-specific product and offers
 Experts in User Experience design

8. + UK 2011/12
3.4%
13.1% Android
Proposition – Device 36.9% iOS
18.1% Symbian
Distribution
RIM
• By 2015 there will be the same
number of devices as people on Other
the planet
28.5%
• Mobile searches have grown 400%
since 2010
• By 2013 more people with use
mobile to get online than PCs

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Proposition – 10 Great User
Experience Features
Keep it Quick Make it Easy to Convert
Simplify Navigation Make it Local
Be Thumb Friendly Make it Seamless
Use Mobile Site
Design for Visibility Redirects
Make it Accessible Listen, Learn & Iterate

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Proposition – Reasons to Migrate to
HTML 5
Cross
Mobile
Browser
Optimised
Support
Better User Video & Audio
Interaction Support
Accessibility Simpler
Support Code
Client-side
Storage

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Twenty Proposition – Key Market
Sectors
 Mobile Commerce  Mobile Analytics
 Mobile Advertising  Mobile CRM
 Mobile Affiliate Marketing  Mobile Search
 Tablet Publishing  iPhone Apps
 Mobile Websites  Tablet Apps
 Mobile NFC & Payments  Android Apps
 Mobile Email  Mobile Web
 Location-based Services  Augmented Reality / QR Code

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Twenty Proposition – What We Can
Offer?
 Extend existing web presence  iPhone Apps
 Extending brand onto mobile  Tablet Apps
 Localisation  Android Apps
 SEO & CRM  Mobile Web
 Design  Mobile Commerce
 Data Analytics  Segmentation
 PCI-DSS Compliance

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Twenty Proposition – Native Apps
 iOS, Android and Windows  API integration
Phone covering 85% of
Smartphone market
 Your brand in App stores
 Device Specific features
 Mobile Payments under an
industry standard framework

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Twenty Proposition – HTML 5 Apps
 Multi-platform Apps
 Device independent
 Rapid deployment
 Your brand in App stores
 Cost effective vs native apps
 Single Channel working
alongside your existing desktop
services

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Twenty Proposition – Mobile Web
 HTML 5 and CSS 3  Single Channel Architecture
 .mobi standard  Secure hosting and support in
Tier 1 data centre
 Extending the desktop to all
browser enabled devices  Tablet-specific UX
 Consistent URL  Mobile Payments
 Pages served from existing web  Industry standard payment
servers gateway

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Next Steps?
 Make Contact – We’re always happy to have open
conversations about industry trends, our services, what we can
offer you.
 Questions?
 Have you a strategy we can help you deliver?
 Want to extend your brand to mobile?

17. +
Thank You
 Mark Godfrey – Head of Digital Development & eCommerce at
TwentyCI Limited
 http://www.twentyci.co.uk
 LinkedIn: http://uk.linkedin.com/in/markbgodfrey
 Email: mark.godfrey@twentyci.co.uk
 Mobile: +44 (0) 7738 474447