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Redefining Radio
Discovery, Personalisation
and Connection
Music Consumption is Evolving

Physical
Ownership

Digital
Ownership

Rental
Streaming

2
Streaming Music Services
Streaming
Aggregators

On-Demand
Streaming

Tune into the streams of live radio
stations from Australia and around the
world - eg iHeartRadio

Play songs or albums on
demand, usually for a
subscription fee - eg Spotify

Personalised
Radio
Create your own personalised radio
station based around an artist name
or song title - eg Pandora
Pandora is the best of breed in passive listening
4
Pandora USA
Over 200 million registered users
75 million active monthly
72% of all internet radio listening is on
Pandora (7% total radio)

1 in 3 smartphones have accessed
Pandora Radio in the last 30 days…..
Pandora ANZ
1 Million registered users
A new user registers every
30 seconds
On average each user
listens for over
2 hours daily
6.1m listening hours per
month
Pandora is the best of breed in passive
listening experiences
7
Powered by People, Technology,
and Participation
12 YEARS in the making
25+ music analysts
Up to 450 MUSICAL attributes

More than ONE MILLION songs

Collective feedback: 40B THUMBS
Pandora is part of our listeners daily routine

6:30am: Waking Up

8pm: Evening at Home

9-5pm: Workplace
6pm: On the Go

8am: Commuting
Thankyou.
Please contact us to arrange a discussion about
opportunities or for more information

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Agency Symposium Jane Huxley, Pandora Presenation

Notes de l'éditeur

  1. Watch in animation mode. Click to play video [MM ENVYISBACK.wmv], click again to show follow-on ad
  2. (On a global stage…)Watch in animation mode. Click to play video [MM ENVYISBACK.wmv], click again to show follow-on ad
  3. Watch in animation mode. Click to play video [MM ENVYISBACK.wmv], click again to show follow-on ad
  4. (How we are doing it)Pandora’s secret sauce is that our entire operation is powered by human intelligence and response, creating an emotional connection to listeners and the music they love.  The MGP is the most sophisticated taxonomy of music available- powered by 25+ music analysts whose mission is to help listeners discover new music.  Each song is hand coded with up to 450 musical attributes. Musical DNA and continuous listener and engagement and feedback (thumbing) crafts personalized stations from 900,000 songs.  
  5. (How we are doing it)Pandora’s secret sauce is that our entire operation is powered by human intelligence and response, creating an emotional connection to listeners and the music they love.  The MGP is the most sophisticated taxonomy of music available- powered by 25+ music analysts whose mission is to help listeners discover new music.  Each song is hand coded with up to 450 musical attributes. Musical DNA and continuous listener and engagement and feedback (thumbing) crafts personalized stations from 900,000 songs.  
  6. Over 20 manufacturersOver 100 models1000 CE Devices