This document discusses different types of music streaming services and provides details about Pandora. It summarizes that Pandora allows users to create personalised radio stations based on artists or songs, has over 200 million registered users with 75 million active monthly in the US, and 1 million registered users in Australia and New Zealand who each listen for over 2 hours daily. Pandora has been developing its music recommendation algorithm for 12 years using 25+ music analysts to classify over 450 musical attributes of more than 1 million songs based on the collective feedback of 40 billion thumbs up or down from listeners.
2. Music Consumption is Evolving
Physical
Ownership
Digital
Ownership
Rental
Streaming
2
3. Streaming Music Services
Streaming
Aggregators
On-Demand
Streaming
Tune into the streams of live radio
stations from Australia and around the
world - eg iHeartRadio
Play songs or albums on
demand, usually for a
subscription fee - eg Spotify
Personalised
Radio
Create your own personalised radio
station based around an artist name
or song title - eg Pandora
5. Pandora USA
Over 200 million registered users
75 million active monthly
72% of all internet radio listening is on
Pandora (7% total radio)
1 in 3 smartphones have accessed
Pandora Radio in the last 30 days…..
6. Pandora ANZ
1 Million registered users
A new user registers every
30 seconds
On average each user
listens for over
2 hours daily
6.1m listening hours per
month
7. Pandora is the best of breed in passive
listening experiences
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(How we are doing it)Pandora’s secret sauce is that our entire operation is powered by human intelligence and response, creating an emotional connection to listeners and the music they love. The MGP is the most sophisticated taxonomy of music available- powered by 25+ music analysts whose mission is to help listeners discover new music. Each song is hand coded with up to 450 musical attributes. Musical DNA and continuous listener and engagement and feedback (thumbing) crafts personalized stations from 900,000 songs.
(How we are doing it)Pandora’s secret sauce is that our entire operation is powered by human intelligence and response, creating an emotional connection to listeners and the music they love. The MGP is the most sophisticated taxonomy of music available- powered by 25+ music analysts whose mission is to help listeners discover new music. Each song is hand coded with up to 450 musical attributes. Musical DNA and continuous listener and engagement and feedback (thumbing) crafts personalized stations from 900,000 songs.
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