Mark Reyes has created a 20-year marketing plan called "Passport to Success" to realize his full potential through a balanced approach. The plan involves pre-departure checks of his vision, roles, and brand. It analyzes leadership lessons from Colin Powell's book and compares his current and future states. Milestones ensure timely progress towards goals of a rewarding career, family, and children by his destination arrival in 20 years.

1. Passport to Success
Mark Reyes
20 Year Marketing Plan
for a Well-Balanced Mark
October 2012

2. Passport to Success:
The passport is stamped and I’m ready for departure
A. Pre-Departure Checks
1. Vision / Mission
2. Roles
3. The Brand
B. At the Airport and On-Board the Flight
1. It Worked for Me
2. Comparative Analysis
3. Immigration Check: Milestones for Winning
C. Arrival Stamps at the Destination

3. Pre Departure Checks
Vision / Mission
To be able to realize and maximize my full well-
rounded potential and use the same to improve
my life and the lives of my loved ones through a
well-balanced synergy of both individual capacity
and interpersonal interaction that would result to
opportunity creation and an enhanced life.

4. Pre Departure Checks
Roles
1. The Caring Son
2. The Helpful Brother
3. The Dependable Nephew
4. The Supportive Friend
5. The Responsible Manager
6. The Ambitious World Traveller

5. Pre Departure Checks
Roles
1. The Caring Son

6. Pre Departure Checks
Roles
2. The Helpful Brother

7. Pre Departure Checks
Roles
3. The Dependable Nephew

8. Pre Departure Checks
Roles
4. The Supportive Friend

9. Pre Departure Checks
Roles
5. The Responsible Manager

10. Pre Departure Checks
Roles
6. The Ambitious World Traveller

11. Well Balanced
Mark Reyes
emerald headway
BRAND LAUNCH

12. Once there was a WELL

13. Beside the WELL was a
BALANCE

14. My friend MARK wahlberg saw
the two and looked up…

15. saw the sun’s RAYs and said
YES! (Reyes)

16. I remember the EMERALD and
the HEADshot given to me…

17. when I was on my WAY home.

18. Well Balanced Mark
Reyes, Emerald Headway

19. At the Airport and On Board the Flight
It Worked For Me:
In Life and Leadership
By Colin Powell
It Worked For Me is filled with the vivid
experiences and lessons that have shaped
the career of the former General and US
Secretary of State Colin Powell. This book offers warm and
engaging stories with advise on how to succeed in the
workplace and beyond.

20. At the Airport and On Board the Flight
1. It aint as bad as you think, it will look better
in the morning.
• Most of the time I easily get dissuaded when things do
not go my way.
• I should not take these issues or concerns too
heavily, rather I need to take a step back and look at it
from another perspective.
• Enlightenment comes only to minds that are clear of
negativity.

21. At the Airport and On Board the Flight
2. Get mad, then get over it.
• My temper is a weakness that I have to work on.
• I have to learn to release the stress that accompanies
daily life.
• Learning how to move on is a key to my well-being.

22. At the Airport and On Board the Flight
3. It can be done!
• It can be done! I believe that if I can put my mind into
something, then what limits my success in that field is
simply myself.
• I have the potential to do more and I should nurture
this potential to make it work not just for me but for
my family.

23. At the Airport and On Board the Flight
4. You can’t make someone else’s choices. You
should not let someone else make yours.
• I am the driver of my life and I take charge of the things
that are involved in the same.

24. At the Airport and On Board the Flight
5. Have a vision. Be demanding.
• I have a vision and a goal in mind and I should demand
for things that would help me accomplish what I have
set out to do.
• Success does not come to those who simply sit around
and not ask for anything.

25. At the Airport and On Board the Flight
5. Don’t take counsel of your fears or naysayers.
• One of my weaknesses that I have to work on is
getting discouraged by fear.
• I should really realize that while fear may sometimes
be a great motivator, it can also hinder me from
moving forward.

26. At the Airport and On Board the Flight
6. Perpetual optimism is is a force multiplier.
• Believing in God and his blessings, and praying for the
best and what is good for us is a driving force for me.
• I also want to be able to infect others with this as it
improves the environment I am in and by the law of
attraction, my chances of getting what I want is
likewise improved.

27. At the Airport and On Board the Flight
Comparative Analysis
2012 2032
30 years old 50 years old
Single With Children
Managerial Position High-Level Rank / CEO
Limited Investments High Yielding Multiple Investments
World Traveller World Traveller with my children
Based in Manila Based in London with satellite homes
in the world’s key cities
Planning for the next 20 years Enjoying the fruits of my past plans

28. At the Airport and On Board the Flight
Immigration Check: Milestones for Winning
1. Habit Checks
- Making sure that every month, my mindset and character is
in top form and that I am psyched to achieve.
2. Quantitative Measures
- Setting measurable performance scales anchored on a
specific schedule or period.

29. At the Airport and On Board the Flight
Immigration Check: Milestones for Winning
3. Tactics Used
- An annual analysis of what works and what does not.
Improvement in Efficiency and Effectiveness rankings is a must
for one to proceed.
4. Checkpoints for Success
- Specific time period deadlines must be established in order
to ensure the timely delivery of oneself to the end
destination.

30. Arrival Stamps at the Destination
I have finally arrived at my destination when I am
finally content and satisfied with the end results of
what I worked hard for in the past years.
This means the realization of the goals I have set for
myself, my career, my family and my children.

31. Arrival Stamps at the Destination
I may reach my destination earlier if all goes well, but
if it doesn’t, then we shall strive harder to make
things materialize.
After reaching the destination however, the journey
does not stop. It is time to begin something new and
to look forward to fulfilling the same in the next
airport check-in.

32. Passport to Success
Mark Reyes
20 Year Marketing Plan
for a Well-Balanced Mark