Learn how to discover, monitor and expand your keyword research for maximum SEO benefit. Presented at Pubcon Las Vegas 2013 by Mark Barrera (@mark_barrera) of @Buzzshift.
7. @mark_barrera
bit.ly/BuzzshiftPubcon2013
Align Your Data
• Know your conversion rates - via PPC
and/or other organic search keyword
data.
• Download all data into one Excel
workbook as separate sheets.
• Combine all metrics with a Pivot Table
9. @mark_barrera
bit.ly/BuzzshiftPubcon2013
Plan Your Content
• Have a plan for each keyword at the
top of your prioritized list
– Competitive keywords need more than one
page of content.
• Know how to interlink these supporting
content pieces to the page intended to rank.
• Use Google to see content ranking for
those keywords
15. @mark_barrera
bit.ly/BuzzshiftPubcon2013
Store Your GWT Data
– Download GWT data frequently
– Know your rankings
• Be aware of filters
– Are you US only?
– Is image search messing with avg position?
– 3 day delay for GWT data