1. The Elements and
Principles of Art and
Design

2. Form vs. Content
• Form is what we see
• Content is what it means (Function=what it
does, or is for)

5. TheVisual Elements
• Ingredients
• LINE, SHAPE (2D) & MASS (3D), LIGHT
(VALUE), COLOR,TEXTURE & PATTERN,
SPACE,TIME & MOTION (20C.)

6. LINE
• Path created by moving point
• Contour vs outline
• Direction and movement
• Actual vs Implied

8. Outlines vs.Contour
Lines

9. Direction and
Movement

10. Actual vs Implied

11. Shape and Mass
• shape= 2d form that has borders
• mass= 3d form with borders
• Figure/Ground
• Negative/Positive shapes

14. positive/negative shapes

15. Figure vs Ground

16. Light (Value)

17. Texture and Pattern
actual vs
visual

18. Space
Linear vs
atmospheric

19. Time and Motion

20. Formal Principles of
Design (composition)
• Unity andVariety
• Balance (Symmetry and Asymmetry)
• Emphasis and Subordination
• Scale and Proportion
• Rhythm
• Repetition

21. Unity andVariety
• Unity= oneness, wholeness, elements go
together
• Variety= difference, contrast, enlivens

23. Balance (Symmetrical)

24. Balance (Asymmetrical)

25. Emphasis and
Subordination

26. Scale and Proportion

27. Rhythm

28. Repetition