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Turn browsers into buyers  with Expert Reviews February 2011
About alaTest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ What are Expert Reviews?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Why Do I Need Them?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Source: e-tailing group, April 2010
“ Where is my ROI?”  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Why do I need a partner?” ,[object Object],[object Object],[object Object],[object Object],One objective, global partner providing daily  updated, structured review content
“ What could it look like on my site?” Show Industry Awards Show alaTest Award incl. alaScore for the product (optional) or use own graphical representation  (ex. Stars) here – both used Show separate tab for Expert, User and Video Reviews Allow sorting by rating  Show review excerpts with rating and deep links to read full Review texts on original source page Show the alaTest Review Summary and alaScore  ” powered by” logo at the bottom of the review section *  = Reviews can also be integrated on category pages and alaTest also distributes user and video reviews http://www.your-shop.com
Filtering out Reviews ,[object Object],[object Object],[object Object],[object Object],[object Object],don't display display (  level set by client  )
“ When can I go live?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Products to alaTest •  Product name •  Product identifier •  EAN code •  Additional IDs ,[object Object],[object Object],[object Object],[object Object],Updated weekly alaTest Matching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automatic matching 2 work days  at startup, then daily Reviewfeed from alaTest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Updated daily with new reviews  and updated alaScores
“ Why alaTest?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
alaTest Partners (selection) Global Sources Brands E commerce/retailers Price Comparison & Portals and +1500 others…
alaTest UK The Media Village, 131-151 Great Titchfield Street,  London, England Tel: 020 3008 7310 Thank You !  Contact: Mark Elwig Title: Country Director, UK Phone: 020 3008 7311 [email_address]

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Turn browsers into buyers with expert product reviews

  • 1. Turn browsers into buyers with Expert Reviews February 2011
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. “ What could it look like on my site?” Show Industry Awards Show alaTest Award incl. alaScore for the product (optional) or use own graphical representation (ex. Stars) here – both used Show separate tab for Expert, User and Video Reviews Allow sorting by rating Show review excerpts with rating and deep links to read full Review texts on original source page Show the alaTest Review Summary and alaScore ” powered by” logo at the bottom of the review section * = Reviews can also be integrated on category pages and alaTest also distributes user and video reviews http://www.your-shop.com
  • 8.
  • 9.
  • 10.
  • 11. alaTest Partners (selection) Global Sources Brands E commerce/retailers Price Comparison & Portals and +1500 others…
  • 12. alaTest UK The Media Village, 131-151 Great Titchfield Street, London, England Tel: 020 3008 7310 Thank You ! Contact: Mark Elwig Title: Country Director, UK Phone: 020 3008 7311 [email_address]

Editor's Notes

  1. Optional
  2. No ideas here
  3. No funnel – new graphics...2/10 buying vs 5/20 buying so increased number of visitors AND improved conversion perhaps graphical little men in gray, where the green are the ones converted, so one immage with 10 and one with 20... Or something else.
  4. New graphics... 4 features.
  5. New numbering – existing
  6. Some sort of filter – coffe filter. Capping the alaScore if they client wants it. Perhaps graphics showing the scores/ratings below 75 as dimmed and anything above that not dimmed.
  7. Implementation Graphics – use latest version from Lico. Perhaps add a timeline as a background.