Master these four fundamental steps to network marketing and be all but guaranteed both incredible wealth and great success. Fail to understand the importance of but one, and condemn your business to flounder and ultimately follow the path of so many eager, yet unprepared network marketing hopefuls. You may be thinking at this point, only four secrets to making millions and millions of dollars? Let’s hear it then. Actually, there is really only one. Time and time again, success story after success story; all have this one truth in common. So, this particular gem I’ll save for last.

1. 4 truths about direct marketing
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Master these four fundamental steps to network marketing and be all but guaranteed both
incredible wealth and great success. Fail to understand the importance of but one, and
condemn your business to flounder and ultimately follow the path of so many eager, yet
unprepared network marketing hopefuls.
You may be thinking at this point, only four secrets to making millions and millions of
dollars? Let’s hear it then. Actually, there is really only one. Time and time again,
success story after success story; all have this one truth in common. So, this particular
gem I’ll save for last.
If network marketing is all about networking and of course marketing, why do so many
network marketers continue to struggle to realize the infinite networking and lead
generating potential of the internet? Simply put, it’s being done all wrong. How’s that?
Network marketing (also known as “Multi-Level-Marketing” or MLM) depends most
heavily on…
- recruiting / lead generation / relationship-building
- sales conversion
- ongoing consumption

2. - replicating yourself through down line motivation and training
If your network marketing business fails to recognize the importance and any one of
these fundamental elements then quite simply, you won’t have much of a business at all.
Everything starts with recruiting and lead generation. No leads means no sales. No sales
means no down line. No down line means… I’m sure you get the idea here. The entire
process is built upon the foundation of recruiting and relationship-building with the
express intent of maximizing product consumption and the success of your down line.
Your bottom line is this. If you can’t replicate your success within your down line you
ultimately fail to realize the true income generating potential of network marketing.
That being said, I’ll take this opportunity to summarize my own cautionary tale for those
who are new to network marketing or who are just now thinking of taking the plunge. For
those who have been around the block a time or two please bear with me. Much of my
story may undoubtedly sound very much like your own.
When I first made the decision to start my network marketing business, I believed that
with a great product and an effective marketing system, enough hard work would
guarantee me success. I had the right attitude, but the wrong impression of what made
this business tick. I expected to have a great deal to learn and I was eager to do so. I
attended trainings, bought books, studied sales copy, purchased leads, ran ad campaigns,
the whole routine.
I managed to generate a fair number of leads, and only a few conversions. For me that
was fine. I assumed that if x amount of traffic equaled y amount of conversions, all I
needed to do was… You guessed it, drive more traffic. So, here I am grinding like a mad
man at driving traffic, and losing all but my shirt in the process. That’s when it dawned
on me. Sure things are a bit slow going, but if my real return on my investment comes
with creating a successful down line… How many members of my down line can I
honestly say would be willing to put in this much time, effort, and yes money, for the
same results. Not a single one…
I’ll say this once more just to be absolutely clear. If you can’t easily and effectively
replicate a reasonable measure of success in your network marketing down line, then you
are in effect spinning your wheels without going much of anywhere. If you assume that
replicated content and replicated sites are the same thing as replicated success, you may
want to think again.
Think of your business like a car and the content you provide your potential prospects as
the wheels. If you expect to move your business you need the content you provide about
your business to stand out. You need wheels that give your business traction. That
traction comes in the form of having a unique voice and providing your prospects unique
content about your business.

3. Well that about says it… Once you do your pre-selling and your marketing to generate
your leads make sure you can provide good quality content to convert those leads into
sales. Create an effective method to transfer some form of ownership to your down line
so that they can achieve their own unique voice and replicate your success for
themselves.
Oh and as for my million dollar secret… So, what is the secret that creates truly
successful businesses, not to mention truly wealthy people? Here it is…
Do what you love… If you can find a way to turn your passion, your interest, even your
favorite hobby into your business, then you will be in a much better position to achieve
true success. Turning an opportunity to make money into something you love is infinitely
more difficult that turning something you love into an opportunity to make money.
If this information helps even one person out there find a bit of the success that we all
seem to be searching for, then I’d say that this article has served it’s purpose very well.