E Marketing Ch5 Ethical Legal

E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 5: Ethical and Legal Issues

Chapter 5 Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Software Piracy ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ethics and Legal Issues

[object Object],[object Object],[object Object],The Problem of Self-Regulation

[object Object],[object Object],[object Object],[object Object],[object Object],Privacy

Privacy Within Digital Contexts ,[object Object],[object Object],[object Object]

Privacy Within Digital Contexts, cont. ,[object Object],[object Object],[object Object]

The Privacy Debate ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The FTC and Privacy Norms

[object Object],[object Object],[object Object],[object Object],Protection of Digital Property

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright

[object Object],[object Object],[object Object],[object Object],Trademarks

[object Object],[object Object],[object Object],[object Object],Patents

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Licenses

Online Expression ,[object Object],[object Object],[object Object],[object Object],[object Object]

Emerging Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Emerging Issues, cont.

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