SlideShare une entreprise Scribd logo

E Marketing Ch7 Consumer Behavior

•Télécharger en tant que PPT, PDF•
•
Largest Catholic University
Largest Catholic University

This chapter discusses consumer behavior in online exchanges. It outlines the technological, social/cultural, and legal context of internet exchanges. Individual characteristics like age, income, education, and goals affect online behavior. Consumers seek outcomes like connecting with others, enjoyment, learning, and trading when participating in online exchanges.

Technologie
1  sur  16
E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 7: Consumer Behavior
Chapter 7 Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Hanover Story
[object Object],[object Object],[object Object],Consumers in the 21 st Century
[object Object],[object Object],The Internet Exchange Process Technological, Social/Cultural and Legal Context Individual Characteristics Resources Internet Exchange Outcomes Connect Enjoy Learn Trade Marketing Stimuli
Technological Context ,[object Object],[object Object],[object Object],[object Object]
Top Broadband Country Markets
Social and Cultural Contexts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social and Cultural Contexts, cont. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Legal Context
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Individual Characteristics & Resources
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monetary Cost
[object Object],[object Object],[object Object],[object Object],Time Cost
Global Usage: 2002 to 2004 June 2004 April 2002 46 seconds 44 seconds Duration of page viewed 49 minutes 32 minutes Time spent per session n.a. 10 hours Time spent online for the month 24 hours n.a. PC time spent per month 34 43 Page views for each session 1,001 n.a. Web Pages per Person per Month 57 48 Number of domains visited 29 18 Number of sessions/visits for the month Quantity Metric
Energy and Psychic Costs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exchange Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommandé

Consumer behaviour towards online and traditional purchasing
Consumer behaviour towards online and traditional purchasingConsumer behaviour towards online and traditional purchasing
Consumer behaviour towards online and traditional purchasingGopal kumar
 
E Commerce Marketing Strategies
E Commerce Marketing StrategiesE Commerce Marketing Strategies
E Commerce Marketing StrategiesMrirfan
 
PROJECT REPORT ON “E-COMMERCE”
PROJECT REPORT ON “E-COMMERCE”PROJECT REPORT ON “E-COMMERCE”
PROJECT REPORT ON “E-COMMERCE”Amrendra Kumar Anand
 
E consumer behavior
E consumer behaviorE consumer behavior
E consumer behaviorSougataSarkar11
 
BB Chapter Four : Information Search
BB Chapter Four : Information SearchBB Chapter Four : Information Search
BB Chapter Four : Information SearchBBAdvisor
 
The Ecommerce Trends Every D2C Brand Needs to Know
The Ecommerce Trends Every D2C Brand Needs to KnowThe Ecommerce Trends Every D2C Brand Needs to Know
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
 
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)Joni Salminen
 
The rise-and-rise-of-e-commerce-in-india - ibef
The rise-and-rise-of-e-commerce-in-india - ibefThe rise-and-rise-of-e-commerce-in-india - ibef
The rise-and-rise-of-e-commerce-in-india - ibefAbhishek Kumar Shukla
 

Recommandé

Consumer behaviour towards online and traditional purchasing
Consumer behaviour towards online and traditional purchasingConsumer behaviour towards online and traditional purchasing
Consumer behaviour towards online and traditional purchasingGopal kumar
 
E Commerce Marketing Strategies
E Commerce Marketing StrategiesE Commerce Marketing Strategies
E Commerce Marketing StrategiesMrirfan
 
PROJECT REPORT ON “E-COMMERCE”
PROJECT REPORT ON “E-COMMERCE”PROJECT REPORT ON “E-COMMERCE”
PROJECT REPORT ON “E-COMMERCE”Amrendra Kumar Anand
 
E consumer behavior
E consumer behaviorE consumer behavior
E consumer behaviorSougataSarkar11
 
BB Chapter Four : Information Search
BB Chapter Four : Information SearchBB Chapter Four : Information Search
BB Chapter Four : Information SearchBBAdvisor
 
The Ecommerce Trends Every D2C Brand Needs to Know
The Ecommerce Trends Every D2C Brand Needs to KnowThe Ecommerce Trends Every D2C Brand Needs to Know
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
 
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)
Introduction to Digital Marketing (Digital Marketing '15 @ Oulu University)Joni Salminen
 
The rise-and-rise-of-e-commerce-in-india - ibef
The rise-and-rise-of-e-commerce-in-india - ibefThe rise-and-rise-of-e-commerce-in-india - ibef
The rise-and-rise-of-e-commerce-in-india - ibefAbhishek Kumar Shukla
 
PPT on mobile marketing
PPT on mobile marketingPPT on mobile marketing
PPT on mobile marketingSushmita R Gopinath
 
eCommerce Business Strategies
eCommerce Business StrategieseCommerce Business Strategies
eCommerce Business StrategiesUpekha Vandebona
 
ONLINE RETAILING OF FASHION CLOTHING
ONLINE RETAILING OF FASHION CLOTHINGONLINE RETAILING OF FASHION CLOTHING
ONLINE RETAILING OF FASHION CLOTHINGPrashant Kumar
 
Chapter 4/B2B E-Commerce – Technology of E-Business
Chapter 4/B2B E-Commerce – Technology of E-BusinessChapter 4/B2B E-Commerce – Technology of E-Business
Chapter 4/B2B E-Commerce – Technology of E-BusinessEyad Almasri
 
Project On Online grocery_MBA Marketing
Project On Online grocery_MBA MarketingProject On Online grocery_MBA Marketing
Project On Online grocery_MBA Marketingsagar reddy
 
Business to Business Electronic Commerce
Business to Business Electronic Commerce Business to Business Electronic Commerce
Business to Business Electronic Commerce Nurhazman Abdul Aziz
 
Divya E-commerce project
Divya E-commerce project Divya E-commerce project
Divya E-commerce project dezyneecole
 
e-Marketing Research
e-Marketing Researche-Marketing Research
e-Marketing ResearchUsman Tariq
 
Customer acquisition and retention
Customer acquisition and retentionCustomer acquisition and retention
Customer acquisition and retentionclicho
 
E-environment
E-environmentE-environment
E-environmentHem Pokhrel
 
Consumer’s choice & post purchase behavior
Consumer’s choice & post purchase behaviorConsumer’s choice & post purchase behavior
Consumer’s choice & post purchase behaviorPuspanjali Bhandari
 
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)Sadiq Shariff
 
BB Chapter Six: Outlet Selection and Purchase
BB Chapter Six: Outlet Selection and PurchaseBB Chapter Six: Outlet Selection and Purchase
BB Chapter Six: Outlet Selection and PurchaseBBAdvisor
 
S4 scm in e-commerce
S4 scm in e-commerceS4 scm in e-commerce
S4 scm in e-commerceOSM Club, IIM Kashipur
 
E commerce in India literature review
E commerce in India literature reviewE commerce in India literature review
E commerce in India literature reviewAbhishek Yadav
 
E-commerce in nepal
E-commerce in nepalE-commerce in nepal
E-commerce in nepalSunil Pandey
 
Consumer Buying behaviour
Consumer Buying behaviourConsumer Buying behaviour
Consumer Buying behaviourshwetarichharia
 
E-Commerce Basics
E-Commerce BasicsE-Commerce Basics
E-Commerce BasicsAl Muzahid
 
A comparative study on online and offline shopping
A comparative study on online and offline shoppingA comparative study on online and offline shopping
A comparative study on online and offline shoppingSumitKumar801561
 
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
 
Assingment on e commerce
Assingment on e commerceAssingment on e commerce
Assingment on e commerceomar ali anon
 
The Digital Consumer Guide to Online Shopping
The Digital Consumer Guide to Online ShoppingThe Digital Consumer Guide to Online Shopping
The Digital Consumer Guide to Online ShoppingSumit Roy
 

Contenu connexe

Tendances

eCommerce Business Strategies
eCommerce Business StrategieseCommerce Business Strategies
eCommerce Business StrategiesUpekha Vandebona
 
ONLINE RETAILING OF FASHION CLOTHING
ONLINE RETAILING OF FASHION CLOTHINGONLINE RETAILING OF FASHION CLOTHING
ONLINE RETAILING OF FASHION CLOTHINGPrashant Kumar
 
Chapter 4/B2B E-Commerce – Technology of E-Business
Chapter 4/B2B E-Commerce – Technology of E-BusinessChapter 4/B2B E-Commerce – Technology of E-Business
Chapter 4/B2B E-Commerce – Technology of E-BusinessEyad Almasri
 
Project On Online grocery_MBA Marketing
Project On Online grocery_MBA MarketingProject On Online grocery_MBA Marketing
Project On Online grocery_MBA Marketingsagar reddy
 
Business to Business Electronic Commerce
Business to Business Electronic Commerce Business to Business Electronic Commerce
Business to Business Electronic Commerce Nurhazman Abdul Aziz
 
Divya E-commerce project
Divya E-commerce project Divya E-commerce project
Divya E-commerce project dezyneecole
 
e-Marketing Research
e-Marketing Researche-Marketing Research
e-Marketing ResearchUsman Tariq
 
Customer acquisition and retention
Customer acquisition and retentionCustomer acquisition and retention
Customer acquisition and retentionclicho
 
Consumer’s choice & post purchase behavior
Consumer’s choice & post purchase behaviorConsumer’s choice & post purchase behavior
Consumer’s choice & post purchase behaviorPuspanjali Bhandari
 
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)Sadiq Shariff
 
BB Chapter Six: Outlet Selection and Purchase
BB Chapter Six: Outlet Selection and PurchaseBB Chapter Six: Outlet Selection and Purchase
BB Chapter Six: Outlet Selection and PurchaseBBAdvisor
 
E commerce in India literature review
E commerce in India literature reviewE commerce in India literature review
E commerce in India literature reviewAbhishek Yadav
 
E-commerce in nepal
E-commerce in nepalE-commerce in nepal
E-commerce in nepalSunil Pandey
 
Consumer Buying behaviour
Consumer Buying behaviourConsumer Buying behaviour
Consumer Buying behaviourshwetarichharia
 
E-Commerce Basics
E-Commerce BasicsE-Commerce Basics
E-Commerce BasicsAl Muzahid
 
A comparative study on online and offline shopping
A comparative study on online and offline shoppingA comparative study on online and offline shopping
A comparative study on online and offline shoppingSumitKumar801561
 
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
 

Tendances (20)

PPT on mobile marketing
PPT on mobile marketingPPT on mobile marketing
PPT on mobile marketing
 
eCommerce Business Strategies
eCommerce Business StrategieseCommerce Business Strategies
eCommerce Business Strategies
 
ONLINE RETAILING OF FASHION CLOTHING
ONLINE RETAILING OF FASHION CLOTHINGONLINE RETAILING OF FASHION CLOTHING
ONLINE RETAILING OF FASHION CLOTHING
 
Chapter 4/B2B E-Commerce – Technology of E-Business
Chapter 4/B2B E-Commerce – Technology of E-BusinessChapter 4/B2B E-Commerce – Technology of E-Business
Chapter 4/B2B E-Commerce – Technology of E-Business
 
Project On Online grocery_MBA Marketing
Project On Online grocery_MBA MarketingProject On Online grocery_MBA Marketing
Project On Online grocery_MBA Marketing
 
Business to Business Electronic Commerce
Business to Business Electronic Commerce Business to Business Electronic Commerce
Business to Business Electronic Commerce
 
Divya E-commerce project
Divya E-commerce project Divya E-commerce project
Divya E-commerce project
 
e-Marketing Research
e-Marketing Researche-Marketing Research
e-Marketing Research
 
Customer acquisition and retention
Customer acquisition and retentionCustomer acquisition and retention
Customer acquisition and retention
 
E-environment
E-environmentE-environment
E-environment
 
Consumer’s choice & post purchase behavior
Consumer’s choice & post purchase behaviorConsumer’s choice & post purchase behavior
Consumer’s choice & post purchase behavior
 
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
E business ,e-commerce, e-marketing (sadiq shariff10@hotmail.com)
 
BB Chapter Six: Outlet Selection and Purchase
BB Chapter Six: Outlet Selection and PurchaseBB Chapter Six: Outlet Selection and Purchase
BB Chapter Six: Outlet Selection and Purchase
 
S4 scm in e-commerce
S4 scm in e-commerceS4 scm in e-commerce
S4 scm in e-commerce
 
E commerce in India literature review
E commerce in India literature reviewE commerce in India literature review
E commerce in India literature review
 
E-commerce in nepal
E-commerce in nepalE-commerce in nepal
E-commerce in nepal
 
Consumer Buying behaviour
Consumer Buying behaviourConsumer Buying behaviour
Consumer Buying behaviour
 
E-Commerce Basics
E-Commerce BasicsE-Commerce Basics
E-Commerce Basics
 
A comparative study on online and offline shopping
A comparative study on online and offline shoppingA comparative study on online and offline shopping
A comparative study on online and offline shopping
 
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
 

Similaire à E Marketing Ch7 Consumer Behavior

Assingment on e commerce
Assingment on e commerceAssingment on e commerce
Assingment on e commerceomar ali anon
 
The Digital Consumer Guide to Online Shopping
The Digital Consumer Guide to Online ShoppingThe Digital Consumer Guide to Online Shopping
The Digital Consumer Guide to Online ShoppingSumit Roy
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
Customer attitudes and Perceptions of their Rights in Online Transactions- An...
Customer attitudes and Perceptions of their Rights in Online Transactions- An...Customer attitudes and Perceptions of their Rights in Online Transactions- An...
Customer attitudes and Perceptions of their Rights in Online Transactions- An...EECJOURNAL
 
How consumers use technology.pptx
How consumers use technology.pptxHow consumers use technology.pptx
How consumers use technology.pptxnicola793455
 
PoV Digital Mex retail
PoV Digital Mex retailPoV Digital Mex retail
PoV Digital Mex retailLuisa Calderon
 
E Marketing Lecture Part 2
E Marketing Lecture Part 2E Marketing Lecture Part 2
E Marketing Lecture Part 2Gerald Fricke
 
A Review of Factors Affecting Consumer Behavior towards Online Shopping
A Review of Factors Affecting Consumer Behavior towards Online ShoppingA Review of Factors Affecting Consumer Behavior towards Online Shopping
A Review of Factors Affecting Consumer Behavior towards Online ShoppingDr. Amarjeet Singh
 
H03202051073
H03202051073H03202051073
H03202051073theijes
 
PROSUMER REPORT DIGITAL AND THE NEW CONSUMER
PROSUMER REPORT DIGITAL AND THE NEW CONSUMERPROSUMER REPORT DIGITAL AND THE NEW CONSUMER
PROSUMER REPORT DIGITAL AND THE NEW CONSUMERHavasWWSpain
 
Canada Post 2013 eshopper white paper
Canada Post 2013 eshopper white paper Canada Post 2013 eshopper white paper
Canada Post 2013 eshopper white paper Rodrigo Padilla
 
Assignment_2 Technology!!.pdf (4).pdf
Assignment_2 Technology!!.pdf (4).pdfAssignment_2 Technology!!.pdf (4).pdf
Assignment_2 Technology!!.pdf (4).pdfmercyacheng
 
Consumer perception of online purchase about computer electronic devices
Consumer perception of online purchase about computer electronic devicesConsumer perception of online purchase about computer electronic devices
Consumer perception of online purchase about computer electronic devicesJitin Sharma
 
Chptr 10 retail logistics
Chptr 10 retail logistics Chptr 10 retail logistics
Chptr 10 retail logistics Jappreet Singh
 
The Evolution of The Internet
The Evolution of The InternetThe Evolution of The Internet
The Evolution of The InternetJosephAustin15
 

Similaire à E Marketing Ch7 Consumer Behavior (20)

Assingment on e commerce
Assingment on e commerceAssingment on e commerce
Assingment on e commerce
 
The Digital Consumer Guide to Online Shopping
The Digital Consumer Guide to Online ShoppingThe Digital Consumer Guide to Online Shopping
The Digital Consumer Guide to Online Shopping
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
Customer attitudes and Perceptions of their Rights in Online Transactions- An...
Customer attitudes and Perceptions of their Rights in Online Transactions- An...Customer attitudes and Perceptions of their Rights in Online Transactions- An...
Customer attitudes and Perceptions of their Rights in Online Transactions- An...
 
rupak
rupakrupak
rupak
 
E commerce
E commerceE commerce
E commerce
 
How consumers use technology.pptx
How consumers use technology.pptxHow consumers use technology.pptx
How consumers use technology.pptx
 
ecommerce
ecommerceecommerce
ecommerce
 
PoV Digital Mex retail
PoV Digital Mex retailPoV Digital Mex retail
PoV Digital Mex retail
 
E Marketing Lecture Part 2
E Marketing Lecture Part 2E Marketing Lecture Part 2
E Marketing Lecture Part 2
 
A Review of Factors Affecting Consumer Behavior towards Online Shopping
A Review of Factors Affecting Consumer Behavior towards Online ShoppingA Review of Factors Affecting Consumer Behavior towards Online Shopping
A Review of Factors Affecting Consumer Behavior towards Online Shopping
 
Technology & People
Technology & PeopleTechnology & People
Technology & People
 
H03202051073
H03202051073H03202051073
H03202051073
 
PROSUMER REPORT DIGITAL AND THE NEW CONSUMER
PROSUMER REPORT DIGITAL AND THE NEW CONSUMERPROSUMER REPORT DIGITAL AND THE NEW CONSUMER
PROSUMER REPORT DIGITAL AND THE NEW CONSUMER
 
Canada Post 2013 eshopper white paper
Canada Post 2013 eshopper white paper Canada Post 2013 eshopper white paper
Canada Post 2013 eshopper white paper
 
Assignment_2 Technology!!.pdf (4).pdf
Assignment_2 Technology!!.pdf (4).pdfAssignment_2 Technology!!.pdf (4).pdf
Assignment_2 Technology!!.pdf (4).pdf
 
Consumer perception of online purchase about computer electronic devices
Consumer perception of online purchase about computer electronic devicesConsumer perception of online purchase about computer electronic devices
Consumer perception of online purchase about computer electronic devices
 
Chptr 10 retail logistics
Chptr 10 retail logistics Chptr 10 retail logistics
Chptr 10 retail logistics
 
Global e Marketing
Global e MarketingGlobal e Marketing
Global e Marketing
 
The Evolution of The Internet
The Evolution of The InternetThe Evolution of The Internet
The Evolution of The Internet
 

Plus de Largest Catholic University

Plus de Largest Catholic University (20)

Adman lecture 10
Adman lecture 10Adman lecture 10
Adman lecture 10
 
Adman lecture 8
Adman lecture 8Adman lecture 8
Adman lecture 8
 
Adman Lecture 5
Adman Lecture 5Adman Lecture 5
Adman Lecture 5
 
Adman lecture 1
Adman lecture 1Adman lecture 1
Adman lecture 1
 
E Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation PositioningE Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation Positioning
 
E Marketing Ch8 Segmentation Targeting
E Marketing Ch8 Segmentation TargetingE Marketing Ch8 Segmentation Targeting
E Marketing Ch8 Segmentation Targeting
 
E Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical LegalE Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical Legal
 
E Marketing Ch4 Global Markets
E Marketing Ch4 Global MarketsE Marketing Ch4 Global Markets
E Marketing Ch4 Global Markets
 
E Marketing Ch2 Emktg Strat
E Marketing Ch2 Emktg StratE Marketing Ch2 Emktg Strat
E Marketing Ch2 Emktg Strat
 
E Marketing Ch1 Convergence
E Marketing Ch1 ConvergenceE Marketing Ch1 Convergence
E Marketing Ch1 Convergence
 
Burns And Bush Chapter 15
Burns And Bush Chapter 15Burns And Bush Chapter 15
Burns And Bush Chapter 15
 
Burns And Bush Chapter 16
Burns And Bush Chapter 16Burns And Bush Chapter 16
Burns And Bush Chapter 16
 
Adibp Ch1
Adibp Ch1Adibp Ch1
Adibp Ch1
 
Basic TV Ad Production
Basic TV Ad ProductionBasic TV Ad Production
Basic TV Ad Production
 
Radio Ad
Radio AdRadio Ad
Radio Ad
 
Adman Lecture 9
Adman Lecture 9Adman Lecture 9
Adman Lecture 9
 
Media Characteristics
Media CharacteristicsMedia Characteristics
Media Characteristics
 
Print and Outdoor Layout and Design
Print and Outdoor Layout and DesignPrint and Outdoor Layout and Design
Print and Outdoor Layout and Design
 
Guide to print ad visuals
Guide to print ad visualsGuide to print ad visuals
Guide to print ad visuals
 
Print Design Layout
Print Design LayoutPrint Design Layout
Print Design Layout
 

Dernier

08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 

Dernier (20)

08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 

E Marketing Ch7 Consumer Behavior

  • 1. E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 7: Consumer Behavior
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Global Usage: 2002 to 2004 June 2004 April 2002 46 seconds 44 seconds Duration of page viewed 49 minutes 32 minutes Time spent per session n.a. 10 hours Time spent online for the month 24 hours n.a. PC time spent per month 34 43 Page views for each session 1,001 n.a. Web Pages per Person per Month 57 48 Number of domains visited 29 18 Number of sessions/visits for the month Quantity Metric
  • 15.
  • 16.