Print and Outdoor Layout and Design

Techniques in Print & Broadcast Advertising Design and Layout for Print and Outdoor Ads

Basic Elements of a Print Ad ,[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object]

Basic Design Strategies ,[object Object],[object Object]

Basic Design Strategies ,[object Object],[object Object],[object Object],[object Object]

Advanced Design Strategies ,[object Object],[object Object],[object Object],[object Object]

Grouping Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Color Design Strategies ,[object Object],[object Object],[object Object]

Color Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Photo Design Strategies ,[object Object],[object Object],[object Object]

Photo Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Photo Design Strategies ,[object Object],[object Object],[object Object],[object Object]

Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object]

Headlines and Body Copy Design Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Headlines and Body Copy Design Strategies ,[object Object],[object Object]

[object Object],[object Object],[object Object],Headlines and Body Copy Design Strategies

Reminders ,[object Object],[object Object],[object Object]

Designing for Outdoor Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]

Designing for Outdoor Ads ,[object Object],[object Object],[object Object]

Guidelines for Legibility ,[object Object]

Guidelines for Legibility ,[object Object],[object Object]

Less is more 1 message, 41.1% awareness. 2 messages, 36.7% Awareness, a 5% decrease in awareness. 3 messages, 34.9% Awareness, a further 2% decrease. 4 messages, 33.8% Awareness, another 1% drop in awareness levels. 5 messages, 29.2% Awareness. A total decrease in awareness of 12% overall!

Print and Outdoor Layout and Design

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Print and Outdoor Layout and Design