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10 Examples of Social Media Command
Centers
Content & Community
Salesforce Marketing Cloud
March 2013
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, Inc. could
differ materially from the results expressed or implied by the forward-looking statements we make. All statements other
than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or
plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web
hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with
possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating
history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service
and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, Inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July
31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the
Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are
not currently available and may not be delivered on time or at all. Customers who purchase our services should make
the purchase decisions based upon features that are currently available. Salesforce.com, Inc. assumes no obligation
and does not intend to update these forward-looking statements.
Overview
A social media command center is simply a dedicated area where a
company’s social media team can monitor and engage social conversation
around their brand and market. It might be a state of the art showpiece, or
just a grouping of desks in a room. It enables:

•   Real-time monitoring
•   Executives to gauge the social health of the brand
•   Daily workflow and triage
•   Crisis management implementation
•   Internal coordination


Here are 10 examples of social media command centers from some of the
biggest brands.Read more about these brands in our free ebook.



3
Dell




4
Cisco




5
Clemson University




6
American Red Cross




7
Edelman Digital




8
Gatorade




9
Tampa Bay




10
2012 MLB All-Star Game




11
salesforce.com Dreamforce 2012




12
Movistar Colombia




13
Download the Full Ebook




     Want to learn more? Click here to read the full ebook.




14
Thank You!
Contact us at www.salesforce.com/marketing-cloud or:

     facebook.com/marketingcloud
     @MarketingCloud
     linkedin.com/company/marketing-cloud
     +MarketingCloud
     youtube.com/MarketingCloud

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10 Examples of Social Media Command Centers

  • 1. 10 Examples of Social Media Command Centers Content & Community Salesforce Marketing Cloud March 2013
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, Inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, Inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, Inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Overview A social media command center is simply a dedicated area where a company’s social media team can monitor and engage social conversation around their brand and market. It might be a state of the art showpiece, or just a grouping of desks in a room. It enables: • Real-time monitoring • Executives to gauge the social health of the brand • Daily workflow and triage • Crisis management implementation • Internal coordination Here are 10 examples of social media command centers from some of the biggest brands.Read more about these brands in our free ebook. 3
  • 11. 2012 MLB All-Star Game 11
  • 14. Download the Full Ebook Want to learn more? Click here to read the full ebook. 14
  • 15. Thank You! Contact us at www.salesforce.com/marketing-cloud or: facebook.com/marketingcloud @MarketingCloud linkedin.com/company/marketing-cloud +MarketingCloud youtube.com/MarketingCloud