Sign up to receive the final SXSW data report here: http://www.salesforcemarketingcloud.com/sxsw-social-media-data-report/ A look at day 3 social media conversation from SXSW 2013. Featured participants include Cory Booker, 30 Seconds to Mars, Nate Silver and Rachel Maddow.

1. SXSW 2013: A Look at Day Three
Social Media Conversations
The Social buzz from Austin for Sunday, March 10
Jason Boies
Brand Journalist, Salesforce Marketing Cloud
@jasonboies
Monday, March 11, 13

2. 2013 SXSW Day 3: 230,877 Total Social Conversations
20000
15000 19,101
10000 Peak of social
conversations on Day
3. Once again, the
5000 afternoon sessions
and keynotes drew
0 the most amount of
8am social chatter, though
12pm Sunday saw a slight
3pm decline from Saturday
4pm
8pm
Social Media Conversation from Day 2 at SXSW 12am
Monday, March 11, 13

3. Tina Roth Eisenberg Gets a Huge Boost During Her
Keynote
Elon Musk
3,730
Julie Uhrman
Though Elon Musk still drove the
most conversation from his Day 2
Joshua Topolsky
keynote, Tina Roth Eisenberg saw
a huge spike in activity on the
Tina Roth Eisenberg heels of her Day 3 keynote.
Matthew Inman
0
1000
2000
3000
4000
Monday, March 11, 13

4. SXSW 2013 Conversation Drivers: 30SecondstoMars Gets
Some Serious Retweets
Jared Leto’s band 30SecondstoMars leads Retweeted SXSW accounts on
Day 3. Ebony Magazine and Paul Smalera, Tech Editor for Reuters, jumped 300
into the fold on Sunday.
225
150
75
@Mashable 0
@SXSW @30SecondsToMars @EbonyMag
@Smalera
Monday, March 11, 13

5. Most Mentioned Startups on SXSW Day 3: Hater Still
Dominates
Bloomfire
Hater
Glocal
Hater, an app which allows you to
Talentwire share all of the things you hate,
still dominated the conversation.
Not It Labs Not It Labs jumped in on the heels
0 of a write-up in Mashable.
37.5
75
112.5
*Based on companies listed in the 150
SXSW Startup Village Spotlight List
Monday, March 11, 13

6. SXSW Day 3: It’s All About Cory Booker
Cory Booker Newark, NJ Mayor
Cory Booker led the
Rachel Maddow social conversation
after his presentation
Amit Singhal
on Day 3. The star-
studded lineup also
included MSNBC host
Nate Silver
Rachel Maddow and
statistics star Nate
Guy Kawasaki
Silver, among others.
0
1000
2000
3000
4000
Monday, March 11, 13

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Monday, March 11, 13