The Social Media Trends from Wimbledon 2013

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An overview of the key trends to emerge from Wimbledon 2013. Learn how to use social media monitoring effectively with our free ebook: http://mrkt.rs/18KDvW9

Technologie Business Sports

The Social Media Trends from
Wimbledon 2013
July 8, 2013

Cannes Lions 2013 – Total volume
Wimbledon generated over 5 million posts over the past two weeks.
That’s an average of 361,441 posts per day.
Conversation reached its peak at 5pm on Sunday, when Andy Murray ended Britain's 77-year
wait for a Wimbledon men’s champion, generating 515,845 posts that hour alone.
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Most Mentioned Player at Wimbledon 2013
Andy Murray’s win earned him the trophy for man of the match across online mentions,
soaring above his opponent Novak Djokovic with over 960,000 more posts.

Most Mentioned Celebrities at Wimbledon 2013
Bradley Cooper stole the show in the celebrity stakes, securing over 65,000 mentions through his appearance
at the men’s final – 13,400 more than Gerard Butler who sat next to him.
Meanwhile Pippa Middleton’s multiple appearances garnered 1,744 more online mentions than her royal
sister, with her outfits earning praise on fashion blogs and social media outlets.

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