The document summarizes key points about outbound and inbound marketing. It notes that outbound marketing focuses on paying to broadcast messages to find consumers, but that many direct marketing tactics like mail and TV ads have low response rates. Inbound marketing instead focuses on consumers finding the company. The document provides statistics showing the higher cost and lower effectiveness of outbound marketing compared to inbound. It also includes facts about the importance of social media marketing, with LinkedIn generating more B2B leads than other platforms. The summary encourages marketers to be consistent and creative in their social media approaches.

1. SCORE District Meeting
Marketing in Today’s Economy
Jennifer Schnipper @JennSchnipper
Kate Volman @KateVolman
MarketingDivaz.com

3. Let’s Get Social

4. “If you have more money than brains,
you should focus on Outbound
Marketing. If you have more Brains
than money, you should focus on
Inbound Marketing.”
- Guy Kawasaki

5. Outbound vs. Inbound Marketing
OUTBOUND-Outbound marketing focuses on paying to broadcast
your message to find consumers who will listen to you..

6. Here’s the Truth
• 44% of direct mail is never opened
• 86% of people skip through television
• 91% of email users have opted out of
company email that they had previously
subscribed to.
• 84% of 25-to-34 year olds have left a favorite
website because of an “irrelevant or intrusive
ad”.
• The cost per lead in outbound marketing is
62% more than for inbound marketing.

7. Outbound vs. Inbound Marketing
Inbound: Inbound marketing focuses on consumers finding you

8. Outbound vs. Inbound Marketing

12. Don’t Be Scared to…

13. Fun Facts!
• Marketers rate social media as the second-most
important factor (64%) in search, behind only
strong content (82%). (BtoB Magazine)
• LinkedIn generates more leads for b2b
companies than Facebook, Twitter or blogs. Yet
only 47% of b2b marketers say they are actively
using LinkedIn vs. 90% on Facebook. (Social
Media B2B)
• One-third of global b2b buyers use social media
to engage with their vendors, and 75% expect to
use social media in future purchases processes.
(Social Media B2B)

14. Fun Facts!
• 77% of buyers say they are more likely to buy from a company whose CEO uses
social media. (emarketer)
• B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers)
• 95% of Facebook wall posts are not answered by brands. (Mindjumpers)
• Facebook is the leading source of referred social media traffic to websites, at 26%.
Twitter is second at 3.6%. (Pooky Shares)
• 34% of marketers have generated leads using Twitter, and 20% have closed deals.
(Mindjumpers)
• 55% of all Twitter users use the service to share links to news stories, and 53%
retweet others. (Jeff Bullas)
• Pinterest drives more referral traffic than Google+, LinkedIn & YouTube combined

15. Consistency & Creativity