If you don't plan your marketing, what will happen? Nothing. Plan your work. Work your plan. All marketing is experimental and risky, Reduce the risk with a marketing plan. It will save you money and time. It will help to ensure your success. Follow these basic steps!
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Smart Marketing Planning: 10 Steps to Promoting Your Small Business Like a Pro
1. Smart Marketing
Planning:
10 Easy Steps to Promoting Your
Small Business Like a Pro
2. Step 1
Create a Marketing Plan
“If you don’t know where you’re going,
you’ll end up someplace else.” – Yogi Berra
How far out should you plan?
3. Step 1
Create a Marketing Plan
“If you don’t know where you’re going,
you’ll end up someplace else.” – Yogi Berra
It’s not a plan if...
4. Step 1
Create a Marketing Plan
“If you don’t know where you’re going,
you’ll end up someplace else.” – Yogi Berra
It’s not a plan if...it’s not in
writing
5. Step 1
Create a Marketing Plan
“If you don’t know where you’re going,
you’ll end up someplace else.” – Yogi Berra
It’s not a plan if...you don’t
make a commitment to it
6. Step 2
Take Stock of Your Strengths
& Weaknesses
“Progress is not made of doing one thing 100%
right, but by doing 10 things 10% better.”
7. Step 3
Set Your Goals
“Aim High! It’s no harder on your gun to shoot
the feathers off an eagle, than to shoot the fur
off a skunk.” –Troy Moore
8. Step 3
Set Your Goals
“Aim High! It’s no harder on your gun to shoot
the feathers off an eagle, than to shoot the fur
off a skunk.” –Troy Moore
Goals are...
9. Step 3
Set Your Goals
“Aim High! It’s no harder on your gun to shoot
the feathers off an eagle, than to shoot the fur
off a skunk.” –Troy Moore
Goals are...Measurable
10. Step 3
Set Your Goals
“Aim High! It’s no harder on your gun to shoot
the feathers off an eagle, than to shoot the fur
off a skunk.” –Troy Moore
Goals are...Time Based
11. Step 3
Set Your Goals
“Aim High! It’s no harder on your gun to shoot
the feathers off an eagle, than to shoot the fur
off a skunk.” –Troy Moore
Goals are...Realistic
12. Step 4
Check Out Your Competitors
“Never interrupt your enemy when he is making
a mistake.” Napoleon Bonaparte
13. Step 5
Target Your Market
“USA Today has come out with a new survey.
Apparently three out of every four people make
up 75% of the population.” - David Letterman
14. Step 5
Target Your Market
“USA Today has come out with a new survey.
Apparently three out of every four people make
up 75% of the population.” - David Letterman
Possibly the Most
Important Step in Your
Plan
36. Step 8
Branding
Pre-Selling &
Spin Doctoring
If you can’t get rid of the skeleton in your closet,
you’d best teach it to dance.” –
George Bernard Shaw