Marketing Machine powerpoint overview

1. Marketing has changed.

2. Selling has changed.

3. Success has changed.

4. Has your business changed?

5. Anatomy of a well connected profit center for business in 2010. Your Website Video Blogging Video SEO Intelligent Tagging and Keyword SEO Social Networking Automation Media Buys and Press Metrics, Measurement, Performance

6. Websites in 2010 REQUIRE to be… Searchable, FINDable, Likable, Expandable, Linkable, Tagged and Shared!

7. The big picture of a connected business in 2010 Metrics, Measurement, Performance SEO Social Networking Services SEM Video Blogging SEM Your Website

8. The big picture of a connected business in 2010 Metrics, Measurement, Performance SEO Social Networking Services SEM Video Blogging SEM Your Website

11. The big picture of a connected business in 2010 Metrics, Measurement, Performance SEO Social Networking Services SEM Video Blogging SEM Your Website

12. The big picture of a connected business in 2010 Metrics, Measurement, Performance SEO Social Networking Services SEM Video Blogging SEM Your Website

16. Extend your market reach beyond your banner ad. We can produce high impact commercials that will drive qualified traffic to your website from strategic directories that you already are doing business with. (Current ad in Palo Alto online.com)

17. We automate or synchronize your social bookmarks to Facebook, Twitter, LinkedIn, etc. making your most recent posts, video’s or product announcements available to your subscribers immediately!

18. The big picture of a connected business in 2010 Metrics, Measurement, Performance SEO Social Networking Services Video Blogging SEM Your Website

19. The big picture of a connected business in 2010 Metrics, Measurement, Performance SEO Social Networking Services Video Blogging SEM Your Website

20. Search Advertising or “Paid Search” is a smart and measurable way to direct quality web traffic to your site. This form of advertising is called “Pay Per Click” because it costs you each time a link is clicked that takes a viewer to your website. When combined with a strong optimization program, the two work hand in hand to bring you new customers already seeking out your specialty. The best part, you receive a monthly report on the effectiviness of your marketing campaign and can constantly make adjustments and improvements. Search Engine Marketing

22. Cost/Value/Acces Model of Yellow Pages vs. Search Engine Marketing None None Monthly (typically) Immediate to a few days Specific, helpful measurement & analysis Ability to vary budget Can stand apart from competitiors One click away from your Website or Blog One click away from your Media Proactive IN your market Access anywhere on handheld PDA’s or Cell Phones Used with more frequency today Printing Costs associated Mailing/Distribution Costs associated Commitment level = 1year! No changes to ad once printed No measurement of effectiveness No ability to vary budget Display’s next to competitiors Limited Information Does not contain media Reacts TO your market Must have book available Used with less frequency today Search Engines Yellow Pages

23. The Future Big Winner in Search ... Local Firms! The traditional success model for winning online has been the ability to sell your product or service nationally or internationally. However, local or regional firms could not leverage the national and international traffic that search engines brought because they were only licensed or had services available in a specific city, state or region.

24. New data provided by the Search Engine Marketing Professional Organization (SEMPO) , based on research conducted by Radar Research , sheds light on how search marketing dollars are being spent. In 2008, $13.5 billion was spent on search marketing. The space was mostly made up of paid placement and search engine optimization (SEO), with a sliver going to technology providers whose software assisted in the execution of search campaigns. Paid search ads saw 88% of the total pie, SEO only 11%. The ratio of paid placement to SEO will change in the future. “ Internet users prefer organic listings to paid search. They generally find them more relevant—or simply more acceptable—than advertising,” said eMarketer senior analyst David Hallerman. “Therefore, they tend to click on organic results more often than on paid search ads.”SEO is also cost-effective and works across all search engines. In addition, an optimized site doesn’t drop off the first results page even when a marketer’s spending slows or stops, as paid search does.“Marketers are realizing that even if optimization’s effects are not as obvious as paid search advertising,” added Mr. Hallerman, “SEO delivers longer-term results that support any search marketing campaign.”Search marketing spending will thrive in the coming years. SEMPO estimates that $14.7 billion will be spent in 2009.

25. “ Organic” or non-paid Search Optimization is the “Holy Grail” of on-line advertising because the advertising is free. We strive each day to improve your page ranking and page relancy in Google, Yahoo and MSN directories. Notice how our client, a local Law Firm has reached a #2 spot on page #1 on a Google search for “Marin DUI Lawyer. Being searchable by your business name is helpful and suggested, however, we work to get you ranking on the keyword customers generally use like “Florist in San Francisco” or “Dentist in Mill Valley” Local Search Engine Optimization

26. Another local search using “real world search keywords”. An optimized website should list you well under generic terms and not just your name. Our search terms include the words “SEO”, SEM, “Marin”, etc. Local Search Engine Optimization

27. Metrics, Measurement, Performance SEO Social Networking Services Video Blogging SEM Your Website

28. Now the dots are connected! Metrics, Measurement, Performance SEO Social Networking Services Video Blogging SEM Your Website