TIM REDGATE - REDBERRY
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Tim Redgate - Co-Founder, Redberry Digital 'Three Men and a Baby' Digital Agencies Pitch Marketing Movies Online Conference 13th June 2012
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TIM REDGATE - REDBERRY
- 1. THREE MEN AND A BABY (1987) A creative pitch by Redberry Digital Ltd Tim Redgate
- 2. BACHELORS BABIES & CLASS-A DRUGS…
- 11. 20/80 20/20/60
- 12. www.redberrydigital.com @redberrydigital
Notes de l'éditeur
- About Redberry£250k budget
- recap of filmWe’re not focusing on last one…
- primary market - women 25+, mumssecondary market – couples – engage with men but woman instigates
- Teaser siteearly engagementtrailer breakintroduce social handles – maintain and support!
- also early, intro competition via targeted outreach20% budget early'human' elementfacebook tie-in with bump photos etc
- Begin seeding viral content'man's guide to baby care'outtake videos and made for web
- Step-up activity several weeks outmobile app/mobile web appchallenge your partner/bf/matesimpromptu messages and tasks
- Facebook gameChallenge partner/friendsbattle of the sexes / north v south etc via FB data
- Additional website features addedGames and features placed w/ 3rd party promo sites / relevant media
- Advertising push 2 weeks priorTargeted campaignsDisplay ads on main entertainment networks and relevant mediaMajority of budget
- Production / Media spend