These are the slides of the presentation I delivered at the Greater Western Sydney Business Growth Conference, sponsored by My Business Magazine.

1. Boosting Online Sales In A Slower Economy Presented by Will Swayne, Managing Director, www.Marketing-Results.com.au “ There’s a recession on, but I’m refusing to participate…”

4. What’s Stopping You?

6. Start by tracking how visitors are using your website...

7. Boosting Website Traffic

8. Break The Traffic Drought (Before)

9. Break The Traffic Drought (During)

10. Break The Traffic Drought (After)

11. Core Strategy #1: Pay Per Click Advertising With Google Adwords

15. Step #1: Add KEYWORDS (Thousands, Not Dozens) Use Google Keyword Tool (FREE) OR HexaTrack.com.au, WordTracker (PAID)

16. Step #2: TEST Ads (Two Ads Per “Adgroup”)

17. Step #3: TRACK Keywords

18. Core Strategy #2: Search Engine Optimisation (FREE Traffic)

22. How To Do SEO: ‘On-Page’ Optimisation

23. How To Do SEO: ‘Off-Page’ Optimisation = LINKS www.LinkDiagnosis.com  FREE Tool

25. Core Strategy #3: Boost Website Conversion

26. Conversion Tool #1: Web Traffic “Heatmaps” www.CrazyEgg.com

30. Conversion Tool #2: Google Website Optimiser

31. Testing New Sales Copy Produces NET Gains Of 57.7%

32. Putting It All Together: Your Online Strategy

34. It’s All About Results . “ We doubled monthly lead flow via our website and generated triple the leads from Google for 60% less marketing spend .” Paul Strahl National E-Business Manager Fuji Xerox Australia

35. It’s All About Results . “ Revenue increases of X,XXX%” Anthony Khoury CustomizedStickers.com

36. It’s All About Results . “ We have clients lined up for everything we can find” Colin Ferguson Investment House

37. What’s Stopping You?

39. Marketing Results www.Marketing-Results.com.au Tel:1300 799 737 “ There’s a recession on, but I’m refusing to participate… You don’t have to participate either…”