Jean-Jacques Vandenheede, višji analitik maloprodajne industrije, ACNielsen Europe, je na 18. Slovenski marketinški konferenci predaval o nakupovalnem eko sistemu in razmišljanju potorošnikov.

1. Confidential & Proprietary
Copyright © 2013 The Nielsen CompanyJean-Jacques.Vandenheede@nielsen.com

2. Consumer Confidence Pilots Demand
100102
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95 98 100102
98
94
88
84
77
82
86 87
92 93 90 90 92 89 88 89
94 91 92 91
2005
Q1
2005
Q3
2006
Q1
2006
Q3
2007
Q1
2007
Q3
2008
Q1
2008
Q3
2009
Q1
2009
Q2
2009
Q3
2009
Q4
2010
Q1
2010
Q2
2010
Q3
2010
Q4
2011
Q1
2011
Q2
2011
Q3
2011
Q4
2012
Q1
2012
Q2
2012
Q3
2012
Q4

3. Consumer Confidence Index
90
100
110
120
130
140
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60
70
80
90
2005 2006 2007 2008 2009 2010
Q1
2010
Q2
2010
Q3
2010
Q4
2011
Q1
2011
Q2
2011
Q3
2011
Q4
2012
Q1
2012
Q2
2012
Q3
2012
Q4
2013
Q1
Global USA W. Europe China India

4. CCI scores by country
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5. What is your biggest + 2nd biggest concern?
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Source: Q3, 2012 Global Consumer Confidence, Concerns & Spending TOTAL EUROPE

6. Europe overview
Fast Moving Consumer Goods market dynamics (Weighted average)
2,9%
2,6%
0,4% 0,2%
0,6%
2,1%
0,6%
0,7%
0,2%
6,9%
8,9%
6,5%
6,6%
4,7%
3,1%
3,9%
2,6% 2,9% 2,6%
5,2%
4,5%
5,2%
4,7%
3,4% 3,1% 2,8%
3,3%4%
6%
8%
10%
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6
(*):Austria, Belgium, Czech Rep., Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, Turkey, UK.
4,0% 6,3% 6,1% 6,4% 4,1% 2,7% 2,2% 1,3% 1,3% 0,5% 0,8% 1,1% 1,5% 2,1% 3,1% 3,9% 4,5% 4,5% 4,2% 3,5% 3,0% 3,1%
0,6%
0,4%
1,7%
1,3% 1,6%
2,0%
0,1%
1,2%
1,1%
0,2%
0,6% 0,2%
-0,8% -0,4% -0,2%
0,2%
3,1%
2,6% 2,9%
2,5%
0,9%
2,3% 2,6% 2,3%
3,4% 3,1% 2,8%
3,3%
Q4'07Q1'08Q2'08Q3'08Q4'08Q1'09Q2'09Q3'09Q4'09Q1'10Q2'10Q3'10Q4'10Q1'11Q2'11Q3'11Q4'11Q1'12Q2'12Q3'12Q4'12Q1'13
-2%
0%
2%
4%
Unit value change Volume change Nominal Value Growth

7. 100
106
114 117 120
125
129
100 103 104 106 107 108 108
80
100
120
140
Development index Total Europe
Base 100 = 2006
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7
0
20
40
60
80
2006 2007 2008 2009 2010 2011 2012
Value Volume

8. SLOVENIA
Fast Moving Consumer Goods market dynamics
3,7%
1,0%
3,7%
1,2%
13,4%
9,2% 11,0%
6,4%
3,0% 2,3%4%
6%
8%
10%
12%
14%
16%
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9,7% 8,2% 7,3% 5,2% 2,5%
-3,6% -0,6%
0,3% 0,9%
-0,3%
0,0% 2,0% 1,1% 1,4%
-0,1%
0,5%
1,0%
-2,4%
0,7% -0,6%
2,6%
0,5% -0,9%
-1,6%
-1,0% 1,2%
3,0%
-2,6% -3,0%
0,9% 0,3%
2,3%
0,5% 1,1%
-0,5%
0,4% 1,1%
Dec-Apr
08
Apr-Aug
08
Aug-Dec
08
Dec-Apr
09
Apr-Aug
09
Aug-Dec
09
Dec-Apr
10
Apr-Aug
10
Aug-Dec
10
Dec-Apr
11
Apr-Aug
11
Aug-Dec
11
Dec-Apr
12
Apr-Aug
12
Aug-Dec
12
-6%
-4%
-2%
0%
2%
4%
Unit value change Volume change Nominal growth

9. Q1 2013 growth rates per country (versus Q1 2012)
Fast Moving Consumer Goods market dynamics
0,2%0,6% 1,1% 1,1% 1,4% 1,4% 1,5% 2,0% 2,1% 2,3% 2,8% 2,8% 2,9% 2,9%
3,9% 3,9% 3,9%
5,0% 5,2%
11,6%
0%
5%
10%
15%
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-2,3%-2,3%
-10%
-5%
0%
Unit value Volume growth Nominal Value Growth

10. Number of stores per million inhabitants
11
3
28
14
29
7
16
24
17
10
15
80
90
114
42
79
75
60
58
71
35
91
127
131
83
176
139
167
226
257
282
400
390
217
224
225
232
247
249
302
340
371
445
496
Spa
Ned
Fin
Ita
Swe
Bel
Slo
Ger
Den
Aus
Nor
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4
25
25
11
17
8
28
5
9
28
22
22
11
11
31
117
33
51
44
48
62
88
80
36
51
83
79
132
124
114
126
124
118
106
127
51
108
108
128
129
140
152
171
178
201
202
216
217
Tur
UK
Slk
USA
Hun
Pol
Cze
Gre
Por
Fra
Swi
Eir
Spa
>2500m2
1000-2500m2
400-1000m2