1. INNOVATION & GAMIFICATION JAMES GARDNER MD, EUROPE

2. “What’s the newest thing I can think of today?”

4. Breakthroughs don’t pay

5. Desperately, I turned to the crowd

6. “Innovation is not my job”

9. “Where’smy breakthrough?”

10. Next Product £5202.00 Available Where you are: try things now 15/1 Opening Ceremony 16/2 Opening Run 17/1 Javelin Your purse: Next Product Your Olympics: Live from where you are LIVE NOW Next Product Your Transport Delays on Jubilee Line Delays on District Line All other services OK Balance £12.00

11. Lloyds TSB £502.21 Balance button Lloyds TSB

12. Achievers Bartle Test Explorers Socializers Killers

13. “Points-ificationis Rubbish” - Richard Bartle

14. Innovation games… … are platforms

15. Innovation crowds are different to gamers too.

16. Innovation crowdsform playful groups

18. The Magic Number

19. Fake it till you make it…

20. Permission

21. Innovation crowds are playfullyobservable

23. Expose the unexpected

24. Create Tipping Points

25. Shared Joy

26. Innovation crowds make expermentsa game

28. Change Behavior

29. New Knowledge

30. Big society…

31. Crowds… …or Mobs

32. TheCustard BathEffect

33. 33

34. In the end, the money made no difference.

35. Thank you