As we come out of a post-recession luxury landscape, brands must adapt knowing that luxury’s future is sure to be very different than the past. Luxury Interactive 2010 is a fully interactive luxury conference designed with your specific needs in mind. Identify key actionable tactics in all areas of luxury brand marketing and e-commerce. This luxury conference presents workshops that allow you to deep dive into social media and mobile campaign development with a solution expert. Come together with e-commerce and luxury marketing executives for high-level idea exchange and relationship building.

1. Discounts Available For
Luxury Brand Executives…
see pg. 10 for details
June 28-29, 2010 | Sentry Centers, New York, NY | www.luxuryint.com
Luxury Interactive Is The One Event You Can’t Afford Miss:
Get Sales From Your Customers In Any And Every Channel:
Maximize Cross-Channel Strategies That Drive Loyalty, Engagement
With Your Brand And The Best Return On Investment
Multi-Channel Customers Are Your Best Customers:
Enhance The Multi-Channel Customer Experience To Acquire And
Retain Customers No Matter The Channel
Go To Where The People Are:
Create An Integrated Approach To Digital Media To Increase Sales And
Differentiate Your Brand Messaging
The Future Is Now:
Understand Technology Innovations That Generate Long-Term Growth
Featured Brands Include:
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com
Register Today! Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535
Sponsors: Organized By:

2. Who Should Attend?
CEO’s, Presidents, Chief Marketing Officers,
Vice Presidents, Heads of E-Commerce and
Interactive, Creative Directors and Heads of
Communication from all industries in the
luxury market searching for PRACTICAL AND
INNOVATIVE strategies to drive their business
for the future of the luxury market.
Dear Colleagues,
Last year was a year of great change. Now, as luxury marketers look ahead, we Featured Speakers Include:
must all adapt and manage thru the coming years knowing that luxury’s future is Gerald Barnes, President/CEO, Neiman
sure to be very different than the past. Join us in June for Luxury Interactive in Marcus Direct
New York to get solutions to your challenges at the one event that truly speaks to
John McDonnell, COO, Patron Spirits
our specific needs as luxury brand marketers in 2010.
Company
This year’s program includes content driven by not only the Luxury Interactive Parnell Eagle, SVP Marketing and
Merchandise Planning, Saks Inc Direct
Advisory Board, but months of research with your direct peers to ensure the
program provides the most timely, effective and relevant information to impact Milton Pedraza, CEO, Luxury Institute
your business today. Be proactive about the future of your luxury business and Marisa Thalberg, Vice President, Global
secure your seat at this year’s conference. Visit www.luxuryint.com to register Digital Marketing, The Estée Lauder
today. Companies, Inc.
Kerry Kennedy, Vice President E-Commerce,
With content spanning from cross-channel customer engagement, to the latest Omni Hotels
mobile technologies, receive two days of actionable information that will not only Hilary Donahue, Vice President, Michael C
drive revenues for your business, but provide competitive intelligence, Fina
benchmarking against best-in-class strategies and ensure buy-in from your senior
Russ Moorehead, Vice President Aveda
management to get initiatives completed immediately.
Online, Aveda
Additionally, how can you benefit from the 2010 event? Tom Davis, Vice President of Ecommerce,
Kenneth Cole
• Receive tactics from a diverse speaker faculty consisting of the top luxury Jeanette Garner, AVP Interactive
brands, and futurists, academics, retail guest speakers and many more Marketing/Ecommerce, Kerastase Paris &
• Meet, network and build relationships with key brands during the executive SHU UEMURA ART OF HAIR
roundtable discussions Patti Freeman Evans, Vice President, Research
• Hear from luxury consultancies, solution experts and agencies that are Director, Forrester
demonstrating best technologies to support your marketing efforts- all in one Cecilia Pagkalinawan, CEO, StyleTrek,
place, at one time Former Vice President E-Commerce & Direct
Marketing, Frette and La Perla
We look forward to seeing you in June. Leisa Glispy, Director Global eCommerce,
Waterford Wedgwood Royal Doulton
Luxury Interactive 2010 Advisory Council, Maryssa Miller, Director E-Commerce,
Lacoste
Felicity Lewis, Senior Global Manager,
Interactive & Direct Marketing, Jurlique
Jeri Ward, General Cecilia Pagkalinawan, Roxanne Ong, Maryssa Miller, Eric Sabo, E-Commerce Operations Manager,
Manager, Customer Former Vice President E- Exec. Director Director E- Theory
Advocacy and Launch Commerce & Direct Bobbi Brown Commerce, Julia Kung, Director Marketing, Moxsie, Inc.
Strategy, Audi of Marketing, Frette and eCommerce, Lacoste Kevin Keller, Online Manager, Del Sol
America, Inc. La Perla Estee Lauder
Mickey ALAM KHAN, Editor in Chief,
Mobile Marketer
Joe Skorupa, Editor-In-Chief, RIS News
Vic Drabicky, Director of Vertical Market
Sara Gergovich, Leisa Glispy, Director Global Milton Pedraza, Development, Range Online Media
Director of eCommerce, Waterford CEO, Luxury Check www.luxuryint.com for speaker
Internet Services, Wedgwood Royal Institute faculty updates
Hermes Doulton
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com
Register Today! Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535
2

3. Make Registering For Luxury Interactive The Next Thing You Do.
Here Are 8 Key Reasons Why Luxury Interactive Is The Must-Attend Event For You:
1. Make your business more efficient 6. Take-away cross-channel tactics to enhance the
overall shopping experience and enable a
2. Help gain buy-in with senior management broader consumer reach
3. Meet leaders in multi-channel luxury marketing who are offering 7. Allocate your marketing dollars most effectively to
solutions from every segment of the industry secure an ROI for your investments, and
4. Embrace the online channel to get the most money from maximize your budget and available resources
today’s luxury consumers 8. Leave with at least 3 key actionable solutions that
5. Receive strategies to tie digital media into your overall you can use TODAY
marketing mix
DAY ONE: Monday, June 28, 2010
7:30 Continental Breakfast And Workshop Registration 12:10 Luxury Innovation Spotlight: Luxury Ecommerce –
From Single Site To Cross Channel
8:00 Pre-Conference Concurrent Workshops Carsten Thoma, COO, hybris
Workshop A: Developing An All Encompassing View
12:30 Luxury Innovation Spotlight: How Mobile Shoppers
Of Social Media: Creating A Campaign From A To Z
Shop – Understanding How To Drive Online And In-
Workshop B: The Advancement Of Luxury Marketing Store Purchasing
Using Mobile Devices Scott Dunlap, CEO, NearbyNow, Inc.
8:45 Workshop C: The Cultural And Organizational 12:50 Networking Luncheon For All Attendees
Implications Of A Successful Luxury CRM
Implementation-How To Complement Your Multi- AFTERNOON SESSIONS
Channel Marketing Efforts
Milton Pedraza, CEO, Luxury Institute 1:50 Chairperson’s Afternoon Address
Felicity Lewis, Senior Global Manager, Interactive & Direct
Marketing, Jurlique 2:15 Assessing The Return On Investment Of Competing
Technologies To Save Budget And Resources
MORNING KEYNOTE SESSIONS Tom Davis, VP E-Commerce, Kenneth Cole
9:30 Conclusion of Pre-Conference Workshops/Welcome 2:50 ATG Executive Presentation
Remarks ATG Executive & Luxury Brand Client
Lori Hawthorne, Executive Director, Luxury Interactive 2010
3:25 Structuring Your Luxury eCommerce Organization For
9:35 Chairperson’s Opening Address Success
Leisa Glispy, Director Global E-Commerce, Waterford
9:50 KEYNOTE SESSION: Generating A Consistent Multi- Wedgwood Royal Doulton
Channel Contact Strategy To Drive Long-Term Growth
Your Luxury Brand 4:00 Afternoon Tea & Refreshments In The Solutions
Gerald Barnes, President and CEO, Neiman Marcus Direct Lounge
10:25 KEYNOTE PANEL DISCUSSION: Get Growing: 4:25 Luxury Guest Speaker Case Study: Focusing On Email
Opportunities For Your Brand Through An Design To Optimize Response Rates
Understanding Of The Future Of Luxury Kevin Keller, Online Manager, DelSol.com
Hilary Donahue, VP, Michael C Fina
Marisa F. Thalberg, VP Global Online Marketing, The Estée 5:00 Closing Afternoon Panel Discussion Session: Staying
Lauder Companies, Inc Up-To-Date On The Bleeding Edge Of Technology
Vic Drabicky, Director of Vertical Market Development, Range Innovations That Deliver An Immediate ROI
Online Media Parnell Eagle, SVP Marketing and Merchandise Planning, Saks
Fifth Avenue Direct
11:00 Coffee & Refreshment Break In The Solutions Lounge, Tom Davis, VP E-Commerce, Kenneth Cole
Hosted By Range Online Media Leisa Glispy, Director Global Ecommerce, Waterford Wedgwood
Royal Doulton
11:35 KEYNOTE SESSION: New Channel Dynamics:
Leveraging Customer Research, Data And Analytics To 5:45 Luxury Interactive Official Cocktail Reception For All
Grow Your Luxury Brand In 2010 Attendees
Felicity Lewis, Senior Global Manager, Interactive & Direct
Marketing, Jurlique
Milton Pedraza, CEO, Luxury Institute
Sponsors:
Go to www.luxuryint.com for complete information on each session and full speaker bios 3

4. DAY TWO: Tuesday, June 29, 2010
8:00 Registration & Continental Breakfast In The Solution Table 4: Identifying Cutting-Edge Social Media Strategies
Zone That Enhance Your Brand Image
Table 5: The Modernization Of Luxury: Gaining New Luxury
8:30 Chairperson Opening Remarks Customers In The Online Channel
8:45 KEYNOTE SESSION: Driving Customer Engagement 12:05 Maximizing Customer Loyalty Across The Luxury
Through Editorial Positioning Of Your Luxury Brand Segment
John McDonnell, COO, Patron Spirits Company
Joe Skorupa, Editor-In-Chief, RIS News
9:20 KEYNOTE PANEL DISCUSSION: The Mobile Wave Of 12:45 Networking Luncheon For All Attendees
The Future: Integrating Mobile Marketing To Drive
Revenues AFTERNOON SESSIONS
Russ Moorehead, VP Online, Aveda
Kerry Kennedy, VP E-Commerce, Omni Hotels
1:45 Panel Discussion: Combating Fraud Onilne In The
Mickey Khan, Editor-In-Chief, Mobile Marketer
Luxury Industry: What You Need To Know Now
Frederick Felman, Chief Marketing Officer, MarkMonitor
9:55 KEYNOTE SESSION: Embracing The Chaos: How Eric Sabo, E-Commerce Operations Manager, Theory
Luxury Brands Are Adapting To A Digital World
Patti Freeman Evans, Vice President, Research Director, Forrester
2:20 Social Media: The Most Impactful Way To Build And
Grow Your Brand
10:30 Pre-Lunch Refreshment Break In The Solutions
Cecilia Pagkalinawan, CEO, StyleTrek (Former VP E-Commerce,
Lounge La Perla and Frette)
11:05 Luxury Brand Idea Exchange & Executive
2:55 Luxury Guest Speaker Case Study: True Tale From The
Roundtables- JOIN THE DISCUSSION! Front: Leveraging The Social Internet For Branding
Table 1: Luxury Marketing In The Private Sale/In House Sale And Revenue
Era Julia Kung, Director Marketing, Moxsie
Jeanette Garner, AVP Interactive Marketing/E-Commerce,
Kerastase Paris & SHU UEMURA ART OF HAIR 3:30 Closing Session: Creating a 360 Degree
Comprehensive Mobile Commerce Strategy That
Table 2: Leveraging Your Digital Assets And Going Beyond
Supports Your Overall Brand Experience
The Basics To Increase Revenues Now
Maryssa Miller, Director E-Commerce, Lacoste
Table 3: Putting Online Products And Services In Place To
Revolutionize The Shopping Experience 4:05 Conclusion Of Conference
“You did a great job attracting top quality attendees. It was a terrific turnout and an excellent
cross section of the Luxury and Interactive communities”
Wendee Lunt, VP Global Marketing and Business Development, Tumi
“The crowd was just right…and so interesting. I thought it was a fantastic event that I was
honored to be a part of.”
Eva Jeanbart Lorenzotti, CEO, Vivre
100% Of Luxury Interactive Attendees Would Recommend The Event To A Colleague
(Based on the Luxury Interactive 2009 delegate survey)
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com
Register Today! Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535
4

5. DAY ONE: Monday, June 28, 2010
Meet leaders in luxury marketing from all segments of the industry, with a day full of keynote presentations, panel discussions and workshops.
Leave with realistic know-how in all areas of online marketing, cross-channel strategy development and digital media, in an interactive setting.
Reserve your space today using the registration form in this brochure.
7:30 Continental Breakfast And Workshop Registration order to improve top and bottom line results they need to
complement data, analytics, multi-channel marketing and
8:00 Pre-Conference Concurrent Workshops selling efforts with an equally powerful cultural and
organizational foundation. Successful Luxury CRM practitioners
Participate in focused, small group discussion with fellow
are taking on the challenge of cultural and organization
luxury brands. Get answers to your questions at Luxury
redesigns required in order to optimize results for shareholders,
Interactive. Select one of two workshops- and receive the third
employees and customers.
workshop ABSOLUTELY FREE- this is your chance to drill down •
Ten key steps for implementing a true Luxury CRM Culture
to the most critical challenges impacting your marketing •
An insider’s view of human resources issues, job functions,
strategy today and get the twice the value for free. Select the
roles and responsibilities that leading innovators are dealing
most appropriate topic for your current challenges. Check
with as they traverse their way through the Luxury CRM
www.luxuryint.com for updates on workshop moderators.
landscape
Workshop A: Developing An All Encompassing Milton is joined by Felicity Lewis of Jurlique for the Q & A
View Of Social Media: Creating A Campaign From session.
A To Z
MORNING KEYNOTE SESSIONS
Over the last twelve months, social media has transitioned into
a platform readily available for use by luxury brands. Yet many
9:30 Conclusion of Pre-Conference Workshops/Welcome
questions remain, such as: how can you effectively use social
Remarks
media to generate revenues? Which outlets will support your
brand messaging and awareness? How can you get an ROI? Lori Hawthorne, Executive Director, Luxury Interactive 2010
Leading social media experts will host an interactive workshop
to help luxury brands formulate the most effective strategy for 9:35 Chairperson’s Opening Address
their respective businesses. Secure your spot today.
•
Understanding the supporting technologies needed to 9:50 KEYNOTE SESSION: Generating A Consistent Multi-
execute your marketing campaign effectively Channel Contact Strategy To Drive Long-Term
•
Developing the mechanics for the formula to writing Growth Your Luxury Brand
effective copy in this medium?
Gerald Barnes, President and CEO, Neiman Marcus Direct
•
Determining which social media outlets work better for your
brand How you cultivate all of the different touch points with a
•
Influencing bloggers to expand your social reach customer is critical to managing the customer relationship in
•
Obtaining followers on social networks the future. This is an even larger consideration with online vs.
bricks and mortar retail. In this opening Keynote session, the
Workshop B: The Advancement Of Luxury President and CEO of Neiman Marcus Direct presents multi-
Marketing Using Mobile Devices channel contact strategies that enable deeper customer
relationships, increase revenues for your business, and
There are many unknowns in terms of mobile adoption for the
effectively manage your cross-channel budget and resources.
luxury consumer- yet many brands today aggressively foray into •
Carrying the same brand message through multiple online
the mobile marketing. What are the key elements of a
channels (web content, search, email, social media, etc.)?
successful mobile program that will increase revenues for your •
Moving towards a sustainable multi-channel approach that
business? What technologies generate a return? What should
generates revenue both short and long-term for your brand
be on your agenda, and what is unnecessary? Attend this •
Articulating the value of consistent multi-channel contact
workshop focused on your specific mobile needs, and get all of
strategies for long-term growth in the face of today’s economy
your most pressing mobile marketing questions answered. •
Understanding an effective multi-channel approach doesn’t
•
Creating a bridge between online and offline integration via
necessarily generate an immediate ROI for your business
handheld devices
•
Creating efficient consumer tracking methods
10:25 KEYNOTE PANEL DISCUSSION: Get Growing:
•
Using product offers, product specials, and a call to action
Opportunities For Your Brand Through An
on the web
Understanding Of The Future Of Luxury
•
Segmenting and targeting consumers using specific
messaging Hilary Donahue, VP, Michael C Fina
Marisa F. Thalberg, VP Global Online Marketing, The Estée
8:45 Workshop C: The Cultural And Organizational Lauder Companies, Inc
Implications Of A Successful Luxury CRM
Implementation-How To Complement Your Multi- Vic Drabicky, Director of Vertical Market Development, Range
Channel Marketing Efforts Online Media
Milton Pedraza, CEO, Luxury Institute The proliferation of the internet within the luxury industry has
fundamentally shifted the way many brands interact with their
Felicity Lewis, Senior Global Manager, Interactive & Direct
customers. Our panel of cross-industry luxury experts delves
Marketing, Jurlique
into specific growth opportunities given this changing
As luxury brands embrace customer-centric business models in landscape, as well as the impact on bricks and mortar retail in
years to come. Understand the next phase of luxury retail and
Sponsors:
Go to www.luxuryint.com for complete information on each session and full speaker bios 5

6. DAY ONE: ...continued
ecommerce after leaving this keynote panel discussion. means of loyalty programs, store events, vouchers, gift cards,
•
What will be the impact on retail due to the rapid adoption special channel specific promotions, and more. If a consistent
of luxury product purchases made online? multi-channel infrastructure is not in place it would only
•
How will luxury retail shopping experiences be influenced confuse consumers, due to disparate and often conflicting
due to the increase of digital media consumption and product information, availability, and pricing information.
internet shopping usage? Learn how to develop an infrastructure that enhances the
•
Is there a return to more “mainstream” shopping multi-channel customer experience and increases sales.
experiences (i.e. malls, etc.)?
•
Do you think luxury retail stores will see a retrenching in 12:30 Luxury Innovation Spotlight: How Mobile Shoppers
terms of growth and size? How will the “mall” landscape Shop – Understanding How To Drive Online And In-
potentially be impacted in the future? Store Purchasing
•
Will the internet have an impact on this? Positive or negative
Scott Dunlap, CEO, NearbyNow, Inc.
or not at all? Why or why not?
•
What is the next phase of bricks and mortar retail Did you know that mobile shoppers are 17x more likely to
considering the impact of the internet on your customers? purchase at a nearby store than online? NearbyNow will walk
•
Where are luxury retail stores going to thrive in the future through case studies from clients such as GQ Magazine, Brides
and what will they look like? Magazine, Cosmopolitan, Nike, Estee Lauder, and more to
demonstrate how to drive and track both in-store and online
11:00 Coffee & Refreshment Break In The Solutions shopping from a mobile device. Topics include the changing
Lounge, Hosted By Range Online Media demographics of smart phone buyers, how to achieve 5%
conversion to purchase and 28% ad click-through and identify
Not just a coffee break, but a time to dissect all of the
where luxury brands have been most successful with mobile.
information from the morning sessions, and evaluate the
cutting-edge solutions in the Solutions Lounge. Bring plenty of
12:50 Networking Luncheon For All Attendees
business cards!
AFTERNOON SESSIONS
11:35 KEYNOTE SESSION: New Channel Dynamics:
Leveraging Customer Research, Data And Analytics
1:50 Chairperson’s Afternoon Address
To Grow Your Luxury Brand In 2010
Felicity Lewis, Senior Global Manager, Interactive & Direct 2:15 Assessing The Return On Investment Of Competing
Marketing, Jurlique Technologies To Save Budget And Resources
Milton Pedraza, CEO, Luxury Institute Tom Davis, VP E-Commerce, Kenneth Cole
With the onslaught of an economic recession and changes in In the online world, identifying the correct technologies that
customer values and behaviors, luxury brands have come to truly support your commerce strategy is vital. With
embrace the concept of customer-centric, data-driven responsibility over the direction of all ecommerce efforts across
marketing. Such an environment has forced the retail channel multiple brands within the Kenneth Cole family, Tom Davis
to evolve with growing technological sophistication, expanding knows that technology implementation and selection are
consumer touch points from the store and call center/catalogue critical to the success of the brand. Tom walks through the
to the internet and mobile internet. technology adoption strategy that will catapult Kenneth Cole’s
growth path for years to come in this dynamic session.
Today, multichannel luxury retailers must adapt to the changing •
Understanding which technologies (SEO, Email, Internal
consumer and technological landscape and optimize their CRM
Search, and SEM) are applicable to your business model
efforts to provide cross-channel flexibility with the most •
Are there specific technologies that offer a lower cost
measurable and highly profitable results. Walk away from this
of entry to accommodate smaller marketing budgets?
session and be able to: •
Evaluating whether taking a risk with certain technologies
•
Discover the latest research on new channel dynamics
are worth risking a lack of return on investment
among luxury consumers •
Correctly forecasting your budgets for technology initiatives
•
Glean insights for consumer behavior particularly for online •
Determining the cost to your business to bring specific
and mobile commerce
initiatives in-house that you cannot outsource readily due to
•
Based on these findings, develop effective end-to-end multi-
cost
channel CRM campaigns to build ROI through Research,
Data Assessment, Analytics, Long-Term Planning and of
2:50 ATG Executive Presentation
course, Testing and Learning
ATG Executive & Luxury Brand Client
12:10 Luxury Innovation Spotlight: Luxury Ecommerce –
From Single Site To Cross Channel A trusted, global specialist in e-commerce, ATG (Art
Technology Group, Inc., NASDAQ: ARTG) has spent the last
Carsten Thoma, COO, hybris decade focused on helping the world's premier brands
maximize the success of their online businesses. ATG
Consumers tend to use all channels simultaneously, as a cross-
Commerce is the commerce platform and business user
channel approach supports and reinforces the natural behavior
application solution top-rated by industry analysts for powering
of customers and consumers. Based on a consistent multi-
highly personalized, efficient and effective e-commerce sites.
channel infrastructure, luxury retailers can start guiding
ATG's platform-neutral optimization services can be easily
consumers pro-actively from one channel to the other by
added to any Web site to increase conversions and reduce
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com
6
Register Today! Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535

7. DAY ONE: ...continued
abandonment. These services include ATG Recommendations session with the ability to immediately increase response levels
and ATG's live help services, including ATG eStara Click to Call, to your email communications.
and Instant Service live chat. ATG is headquartered in •
Current trends in email design
Cambridge, Massachusetts, with additional locations •
Best of the best: top email campaigns of leading retailers
throughout North America and Europe. For more information •
Design and tech tips for improved response rates
about the company, please visit http://www.atg.com. For
updated information about this session, and speakers, please 5:00 Closing Afternoon Panel Discussion Session: Staying
visit www.luxuryint.com. Up-To-Date On The Bleeding Edge Of Technology
Innovations That Deliver An Immediate ROI
3:25 Structuring Your Luxury eCommerce Organization
For Success Parnell Eagle, SVP Marketing and Merchandise Planning, Saks
Fifth Avenue Direct
Leisa Glispy, Director Global E-Commerce, Waterford
Tom Davis, VP E-Commerce, Kenneth Cole
Wedgwood Royal Doulton
Leisa Glispy, Director Global Ecommerce, Waterford
E-commerce has emerged as the bright spot in retail. Many Wedgwood Royal Doulton
luxury retailers are now turning their attention to the
development and expansion of their online channel. However, Once you’ve mastered the basics of providing an e-commerce
traditional retail organizational models and thinking will be website, what is coming down the pike that will generate
challenged by the transformation needed for online success. revenue for your brand? Our group of senior executives tackle
Find out how leading retailers are breaking out of the questions surrounding effectively supporting a multi-channel
traditional retail box and building technology-focused and online shopping experience using specific technologies
organizations of the future. Whether you are just launching available today. Sorting through the “must-haves” and
your e-commerce channel or positioning for growth, learn how removing the “nice to-haves” is top of mind for luxury
to structure your organization to meet complex needs of this marketers in all industry segments. Return to the office with a
rapidly maturing channel and deliver a competitive luxury list of innovative tactics to support your marketing strategy
brand experience. after this closing panel discussion.
•
What trends/technologies are coming down the pike in the
4:00 Afternoon Tea & Refreshments In The Solutions next few years that will influence your marketing strategies?
Lounge •
What technologies are working for you brand? What are
you currently testing? Which technologies offer the most
4:25 Luxury Guest Speaker Case Study: Focusing On effective return on your spend?
Email Design To Optimize Response Rates •
Where are people spending their time in terms of digital
media consumption?
Kevin Keller, Online Manager, DelSol.com •
What are people doing about Facebook considering their
Luxury Interactive welcomes specially invited guests focusing level of traffic?
on key areas of your acquisition and retention strategy. As the •
How does this impact your business?
online manager for DelSol, a retailer of products spanning
multiple categories, Kevin is focused on email day in and day 5:45 Luxury Interactive Official Cocktail Reception For
out. A leading email expert and online campaign manager, he All Attendees
presents a graphic designer’s insight on optimal email design After a day of solutions-focused sessions, relax with all of your
to increase revenues for your business. In this unique fellow executive attendees. Take advantage of the opportunity
presentation, Kevin showcases current trends in email creative, to speak to peers and speakers off-line. Leave with contacts
a survey of widths, optimal time to benchmark, strategies to from the most forward-thinking and innovative heads of luxury
present clear promotions, text and image duality, ideas for marketing today.
motivating continued readership, and much more. Leave this
“I had a wonderful time at my first luxury interactive conference.”
Mark Lynton, Director e-Commerce, Tumi
Sponsors:
Go to www.luxuryint.com for complete information on each session and full speaker bios 7

8. DAY TWO: Tuesday, June 29, 2010
As marketing budgets and resources continue to be strained, take advantage of untapped opportunities in luxury today. With a mix of
research-based presentations, case studies, panel discussions and interactive roundtables, get actionable strategies and benchmark against
cutting-edge brands only at Luxury Interactive 2010.
8:00 Registration & Continental Breakfast In The This session, led by one of Forrester’s leading research
Solution Zone directors, outlines the current state of online affluent users as
well as addresses strategies luxury brands are trying in order to
8:30 Chairperson Opening Remarks reach them. During the presentation, attendees examine
proprietary consumer survey data as well as case study
8:45 KEYNOTE SESSION: Engaging Editorial = Engaged examples from the marketplace to illustrate the current state of
Consumers affairs.
•
Discover the means by which affluent consumers use digital
John McDonnell, COO, Patron Spirits Company
technologies to engage with brands and buy products
The Patrón Spirits Company continues to grow the sales and •
Developing best practices to enable these customers across
influence of Patrón Tequila, the number one ultra-premium channels
luxury tequila brand in the world. An important part of its •
Identify how luxury brands can adapt to this new scenario
ongoing marketing strategy is the cultivation of a strong, active
and personalized relationship with many of the brand’s 10:30 Pre-Lunch Refreshment Break In The Solutions
consumers. The Patrón Social Club uses customized editorial Lounge
and experiential content to engage its consumers and foster
Not just a coffee break, but a time to dissect all of the
their loyal involvement with the brand in the digital medium.
information from the morning sessions, and evaluate the
This presentation will share insights into how Patrón has
cutting-edge solutions in the Solutions Lounge. Bring plenty of
created and is maintaining a thriving interactive relationship
business cards!
with consumers.
•
Providing substantial information that is applicable to your
11:05 Luxury Brand Idea Exchange & Executive
customer’s lifestyle
Roundtables- JOIN THE DISCUSSION!
•
Identifying an area of common interest with your customers
to engage them editorially Drill down to the specific challenges impacting your business
•
Relating this common interest to your designer, specific today. Select the most appropriate topic and enjoy an hour of
product or customer’s experience with your brand senior-level relationship-building and knowledge share. Each
•
Focusing on editorial positioning within your merchandising table is hosted by a luxury brand expert.
strategies to drive engagement and customer loyalty
Our table experts tackle the toughest questions and offer
9:20 KEYNOTE PANEL DISCUSSION: The Mobile Wave Of tangible, free advice to solve your multi-channel, digital media
The Future: Integrating Mobile Marketing To Drive and e-commerce challenges. Check www.luxuryint.com for
Revenues updates on moderators.
Russ Moorehead, VP Online, Aveda Table 1: Luxury Marketing In The Private Sale/In House
Sale Era
Kerry Kennedy, VP E-Commerce, Omni Hotels Jeanette Garner, AVP Interactive Marketing/E-Commerce,
Mickey Khan, Editor-In-Chief, Mobile Marketer Kerastase Paris & SHU UEMURA ART OF HAIR
Developing a dynamic mobile campaign for your luxury brands Table 2: Leveraging Your Digital Assets And Going
involves multiple elements- an understanding of the mobile Beyond The Basics To Increase Revenues Now
consumer, user expectations, building your competencies,
Table 3: Putting Online Products And Services In Place To
emerging platforms, technology support, and device strategy
Revolutionize The Shopping Experience
(to name a few). Our group of e-commerce heads from luxury
brands, as well as industry experts tackle these areas, and offer Table 4: Identifying Cutting-Edge Social Media Strategies
insight into the mobile wave of the future. Stay on the cusp of That Enhance Your Brand Image
leading technology by attending this panel discussion.
Table 5: The Modernization Of Luxury: Gaining New
•
How do you market to mobile customers (how often)?
Luxury Customers In The Online Channel
•
How do you ensure your customers return to interact with
your brand via mobile devices? If you are an innovative solutions provider looking to take part
•
How can you integrate mobile marketing into your cross- in the Brand Idea Exchange & Executive Roundtables, contact
channel strategy? Alice Ann Zaslavsky at 646-200-7475, or email her at
•
What technologies are available to support a mobile aliceann.zaslavsky@wbresearch.com.
marketing campaign?
•
How can you incorporate social media into your mobile 12:05 Maximizing Customer Loyalty Across The Luxury
strategy? What are the benefits of doing so? Segment
•
How can you use mobile marketing to drive traffic in-store?
Joe Skorupa, Editor-In-Chief, RIS News
What strategies have you used that have been successful?
RIS News will be releasing the results of its Maximizing
9:55 KEYNOTE SESSION: Embracing The Chaos: How Customer Loyalty Across The Luxury Segment research report
Luxury Brands Are Adapting To A Digital World designed specifically for the Luxury Interactive Conference. It is
no secret that with “The Great Recession”, a loyal customer
Patti Freeman Evans, Vice President, Research Director,
base within the luxury segment can make the difference
Forrester
between survival and ‘sayonara’ for the business.
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com
8
Register Today! Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535

9. DAY TWO: ...continued
•
Learn what luxury retailers and service providers are doing to 2:55 Luxury Guest Speaker Case Study: True Tale From
guarantee their customers are not only satisfied, but are The Front: Leveraging The Social Internet For
loyal to their luxury brands Branding And Revenue
•
Discover the tools and processes your peers are using to
Julia Kung, Director Marketing, Moxsie
develop cross-channel loyalty programs
•
Educate associates and call centers to ensure success Luxury Interactive welcomes specially invited guests focusing on
•
Determine the metrics required to ensure your program’s key innovation areas for your business. The boom in consumer
success usage of the social internet, from social network sites,
community and social media, has created a unique opportunity
12:45 Networking Luncheon For All Attendees for retailers and brands to reach prospective customers, drive
brand awareness and revenue. Moxsie.com (a year and a half
AFTERNOON SESSIONS old online retailer) has leveraged the internet's many social tools
and resources to do just that. From its company blog to Twitter,
Focus on today’s leading technology innovations-
Polyvore contests and Facebook pages, Moxsie has benefitted
including a special focus on mobile and social media, during the
sales and traffic through a unique approach to cross platform
afternoon sessions on June 29th.
marketing and promotions. During this session, Moxsie’s
Director of Marketing Julia Kung shares real world examples
1:45 Panel Discussion: Combating Fraud Onilne In The
and insight from Moxsie's social internet efforts, share best
Luxury Industry: What You Need To Know Now
practices, campaign implementation, crisis control and more.
Frederick Felman, Chief Marketing Officer, MarkMonitor •
Key strategies to driving revenue via social platforms -- what
platforms exist, determining which is right for you, and how
Eric Sabo, E-Commerce Operations Manager, Theory
to engage with users
Luxury ecommerce has soared in the last several years, and •
50 followers and failing -- how to make the most of a new
with this brings new challenges as online fraud has also been social network account including driving followers, when
catapulted. With apparel brands such as Theory, understanding and what to share and more
how to protect not only your products, but your brand, is •
Learning the components of social branding -- community,
critical as online continues to be a growing sales channel. customer service, and crisis control
What are the key initiatives that must be in place to combat •
Tying it all together -- how to integrate the social internet
fraud today? The head of e-commerce operations Theory into other marketing and promotional efforts to create a
presents comprehensive insight into the best practices to single, synergistic effort that drives results
combat fraud for your business.
•
What kinds of online scams and fraud target the luxury 3:30 Closing Session: Creating a 360 Degree
industry? Comprehensive Mobile Commerce Strategy That
•
Which strategies are most effective in defending luxury Supports Your Overall Brand Experience
brands from online scams?
Maryssa Miller, Director E-Commerce, Lacoste
•
What techniques do the best job of preventing paid search
scams that target luxury brands, driving costs up and traffic Do you know how many potential customers you are losing
down? every day because of a non-effective mobile strategy? Lacoste
•
How far do you need to take fraud reporting? has developed a three-prong approach to tackle mobile head-
•
Is it actionable? Is it taken seriously? on, and has reaped the rewards. From an iPhone app that
•
Are there other actions you can take with reporting? simplifies the overall Lacoste e-commerce experience, to
•
Are there interfaces that can be put into your website to creating a mobile version of their website, to integration with
help combat fraud? their email program, they are converting customers that want
to interact with their brand via mobile devices. Hear a dynamic
2:20 Social Media: The Most Impactful Way To Build And case study that answers your most pressing mobile challenges
Grow Your Brand in this final presentation.
•
Thinking about mobile applications as a simplification of the
Cecilia Pagkalinawan, CEO, StyleTrek (Former VP E-
online experience for your customers
Commerce, La Perla and Frette) •
Creating a mobile version of your website that is formatted
Nielsen Online shows that people continue to spend more time to mobile devices
on social networking and blog sites than ever before, with •
Allowing easy browsing of your website
total minutes increasing 82 percent year-over-year and the •
Taking advantage of mobile-specific incoming traffic to your
average time per person increasing 67 percent year-over-year in website
May 2009. Everyone is doing it. But is everyone doing it well? •
Offering convenient in-store experiences for your customers
Has anyone measured the ROI from social media? Attend this with listings of product information on mobile devices
session and receive not only an overview of Twitter, Facebook •
Supporting your mobile programs through marketing
and Social Commerce but impactful campaign results from promotions
social media. •
Revamping your email campaign to capitalize on immediate
conversion of mobile traffic and visitors
•
Enhancing the cross-channel customer experience with
mobile applications and websites
4:05 Conclusion Of Conference
Sponsors:
Go to www.luxuryint.com for complete information on each session and full speaker bios 9

10. Registration Information
Luxury Interactive 2010: Conference Pricing
Luxury Brand Executives Others
Packages Dates Register and Pay Register and Pay Full Price Register and Pay Full Price Full Price
in Full by in Full by in Full by in Full by
April 30th to May 31st to April 30th to May 31st to
Receive $200 OFF Receive $100 OFF Receive $200 OFF Receive $100 OFF
PACKAGE A
2 Day Main Conference June 28-29, 2010 $1,998 $2,098 $2,198 N/A N/A N/A
+ Workshops
PACKAGE B
2 Day Main Conference Only June 28-29, 2010 $1,899 $1,999 $2,099 $3,599 $3,699 $3,799
PACKAGE C
1 Day Main Conference Only June 28 or 29, 2010 $1,199 $1,299 $1,399 $1,799 $1,899 $1,999
PACKAGE D
Workshops Only June 28, 2010 N/A N/A $299 N/A N/A N/A
VIP Package: $250 - (Select any package above and for an additional $250 gain access to select audio presentations* from this event)
CD ROM ONLY: $580 - (Gain access to select audio presentations* from this event)
PURCHASE SELECT AUDIO PRESENTATIONS* FROM THIS EVENT! For every registration received
Can’t make it to Luxury Interactive 2010 or worried that there is too much for Luxury Interactive 2010,
information to digest in a few short days at the event? No need to worry. You can WBR will donate a portion of
purchase select audio presentations to share with your entire team.
the registration fee to Smile
Register for the event today and get your VIP package for an extra $250! That’s a Train. For more information
savings of over 40% for the CD ROM!
about WBR’s involvement
*Presentations available are at the approval of conference speakers. Allow 3-4 weeks after with Smile Train, please visit
event date for shipping.
www.luxuryint.com.
Team Discounts For Luxury Brand Executives
Valid on PACKAGES A and B ONLY Luxury Interactive 2010 Solutions
Number of Delegates Discount Lounge
2 15% Off Each Pass Check the Luxury Interactive 2010 agenda for multiple
3-4 20% Off Each Pass opportunities to find all of the solutions for your
marketing, sales and business development challenges in
5+ 25% Off Each Pass our exclusive Solutions Lounge. Secure all of your
technology needs – all in one place, at one time.
Please Note:
• To secure your team discount, register online at www.luxuryint.com or contact Bill
• The Solutions Lounge is easily accessible. You don’t
Penney at 1-866-691-7771 or bill.penney@wbresearch.com have to seek out industry leaders that offer leading
edge communications solutions, as they will all be
• Team discounts must be booked and paid for at the same time. Team discounts do not centrally located in one place at the event. The
apply to sponsoring or exhibiting companies or non luxury brand executives. Solutions Lounge not only features companies on the
• All discounts are taken off the full conference price. No two discounts or offers can be bleeding-edge of technological and brand innovation,
combined. but companies that understand your core brand
• Payment is due in full at the time of registration. Your registration will not be confirmed values while providing optimal customer service.
until payment is received and may be subject to cancellation
• Find complete solutions for brand management and
• A qualified luxury executive is not: Any service provider to business to consumer
marketing, sales strategy, interactive advertising,
organizations - Including software vendors, internet developers, technology vendors,
solution providers, third party logistics providers, consultants or companies with primary customer relationship management, loyalty
revenues resulting from commissions, subscriptions and/or advertising. Worldwide marketing, visualization technologies, merchandising,
Business Research reserves the right to enforce the rate for non-luxury executives. payment processing, point of sale solutions, anti-
counterfeiting, and content management. All
participating companies in the Solutions Lounge offer
VENUE INFORMATION the latest in solutions, as well as product
management and implementation.
Sentry Centers
730 Third Ave, 17th Floor (Between E 45th St & E. 46th St) • All coffee breaks and breakfast will be easily located
New York, NY 10017 in the Solutions Lounge
888.7307307
If you are an innovative solutions provider looking to
take part in the Solutions Lounge, contact Alice Ann
Sentry Center Midtown East is Manhattan’s newest meeting and event facility, specifically Zaslavsky at 646-200-7475, or email her at
designed to provide a distraction-free setting and meticulously controlled environment for aliceann.zaslavsky@wbresearch.com.
group events. Sentry Center Midtown East offers a state of the art sanctuary in the midst
of midtown’s hustle and bustle.
Call: 1-888-482-6012 or 1-646-200-7530 Web: www.luxuryint.com
10
Register Today! Email: luxuryinteractive@wbresearch.com Fax: 1-646-200-7535

11. About Our Sponsors
A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., space since the emergence of the internet. Well-recognized brands such as Reebok, Adidas,
NASDAQ: ARTG) has spent the last decade focused on helping the world's Sephora, L'Oréal, Estée Lauder, Dior, TaylorMade, AshworthGolf, and many more trust in our
premier brands maximize the success of their online businesses. ATG services and expertise.
Commerce is the commerce platform and business user application solution
top-rated by industry analysts for powering highly personalized, efficient and effective e- MarkMonitor, the global leader in enterprise brand protection,
commerce sites. ATG's platform-neutral optimization services can be easily added to any Web offers comprehensive solutions and services that safeguard brands,
site to increase conversions and reduce abandonment. These services include ATG reputation and revenue from online risks. With end-to-end
Recommendations and ATG's live help services, including ATG eStara Click to Call, and Instant solutions that address the growing threats of online fraud, brand abuse and unauthorized channels,
Service live chat. ATG is headquartered in Cambridge, Massachusetts, with additional locations MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive
throughout North America and Europe. For more information, please visit http://www.atg.com. access to data combined with its patented real-time prevention, detection and response capabilities
provide wide-ranging protection to the ever-changing online risks faced by brands today. For more
hybris is a software vendor and specialist in multichannel information, visit www.markmonitor.com.
communication and commerce solutions, especially in the area of e-
commerce, product content management and automated publishing NearbyNow develops mobile shopping applications for clients such as
processes. hybris has been a dynamic player in the market for more than GQ, Cosmopolitan, Brides, Estee Lauder, and more. NearbyNow’s
twelve years, with an impressive balance sheet in terms of growth and technology allows shoppers to enter their size and find the closest
returns. Amongst Europe’s key industries, hybris is well established, possessing valuable best store that has it in stock, providing a unique way to track both online and in-store purchasing from
practice experience from hundreds of projects. The company makes use of this momentum of mobile devices. The NearbyNow Ad Network allows brands to advertise across magazine
success and following a highly triumphant entrance into the US market, further international applications and reach an audience in excess of 2 million.
expansion is planned to extend the existing hybris presence. Whether you want to expand your
Internet marketing, centrally manage data or automate the publication of product catalogues Range Online Media is a leading search and interactive marketing
in various languages, hybris is the only provider that can unite all applications on one platform agency that delivers measurable success through comprehensive,
for all output channels. The number of channels will continue to increase in coming years, with online marketing services, including paid search marketing, search
m-commerce (mobile commerce) and TV shopping soon to make an appearance. hybris is engine optimization (SEO), online media placement and social media, strategic planning,
flexible and easily expandable software represents real investment in the future success of your performance optimization and more. Range Online Media currently offers strategic leadership and
company. campaign management services to Neiman Marcus, Gap Inc., Accor Hotels North America,
L'Occitane en Provence, Hermes of Paris, Cole Haan, The Container Store, Godiva, Burberry,
arvato systems is a platinum partner of hybris. arvato and hybris joined forces to offer a full- Wyndham Hotels & Resorts and many other smart clients. They have received the highest average
service eCommerce solution that integrates a leading multichannel solution, provided by hybris client satisfaction rating in the paid search industry by Jupiter Research for the last four consecutive
and the premier end-to-end supply chain services of arvato - the services arm of Bertelsmann years and were recently awarded with a 2009 OMMA Award for online advertising creativity in
AG, the world’s leading media supplier. Arvato has a unique experience in implementing, search marketing for Cole Haan. Range Online Media also won two SES Awards; in 2009 for Best
managing and enhancing eCommerce technology, having played an important role in this Use of Local Search for their work with Reliant Energy and 2008 for Innovative Use of SEO with
Nike. They are an iProspect company and a member of the Aegis family of agencies.
About Our Media Partners
The New York American Marketing Association is the principal community for LUXURY TRAVEL MAGAZINE is the ultimate resource to discover the world's best travel
marketing professionals across all industries and marketing disciplines in the New York experiences. Sophisticated world travelers find inspiring articles, destination guides, the
area. Through programs, events, and interaction with the chapter we look to provide world’s best luxury hotels and resorts, and simply the most trusted travel recommendations – The A-
marketers with an opportunity to increase their knowledge and reach in the marketing List of Travel®
community.
Mobile Marketer is the leading trade publication covering mobile
The eec, the email marketing arm of the Direct Marketing Association, is a marketing, media and commerce. The daily targets brands, agencies,
global professional organization that strives to enhance the image of email publishers, retailers and mobile marketing service providers. The address is
marketing and communications, while celebrating and actively advocating its critical http://www.mobilemarketer.com.
importance in business, and its ROI value. The members of our organization are representative
of other trade organizations, agencies, advertisers, technology partners, clients and companies PWF, an online publication from Focus Point Press, covers what’s new
focused on the potential of email marketing. within private banks, family offices and wealth management firms—with
a particular eye on growth in regional U.S. and international markets as well as New York-area firms.
GoingToMeet.com is your preferred website for it is an efficient guide to the most In addition to delivering breaking news in the space, Private Wealth Focus aims to analyze market
relevant, recent global events. It links you to the event's website, thus letting you know trends to allow industry pros to stay ahead of the curve and serve their clients better.
how you may participate (e.g. speaker, presentor, exhibitor). And a contact us menu
allowing you to communicate with event organizer or GTM. RetailWire is a unique online discussion forum that goes beyond conventional
headline reporting. Each business morning, RetailWire editors pick topics worthy of
Luxuo.com is a blog about luxury and everything encompassing it we bring news, commentary by its "BrainTrust" panel of industry experts. The results are virtual round tables of
events, press releases and product announcements spreading the blogosphere with industry opinion and advice covering key dynamics affecting the retailing industry.
a wealth of luxury, from grand estates, fancy automobiles and yachts, intricate RIS News advises retailers on how to improve their business performance through the use of
diamond encrusted watches — anything which exudes affluence in the upmost grandest form. information technologies, thus generating greater productivity, profitability and competitive
Visit the exceptional at LUXURYCULTURE.COM, the internet’s first high gloss window into the advantages. In each monthly issue and through exclusive research and other topical supplements, its
world of luxury, designed to please and surprise the discriminating traveler, dreamer and readers find the most current ideas on how to use technology to improve operating efficiencies,
connoisseur. customer service, competitiveness and the overall profitability of brick, click and/or catalog operations.
Visit the exceptional at LUXURYCULTURE.COM, the internet’s first high RIS News advises retailers on how to improve their business performance through
gloss window into the world of luxury, designed to please and surprise the the use of information technologies, thus generating greater productivity, profitability
discriminating traveler, dreamer and connoisseur. and competitive advantages. In each monthly issue and through exclusive research and other topical
supplements, its readers find the most current ideas on how to use technology to improve operating
Founded in 2005, Luxury-Insider.com is Asia’s leading online luxury magazine. It efficiencies, customer service, competitiveness and the overall profitability of brick, click and/or catalog
is the flagship media of the Luxury Insider Group, an integrated luxury media operations.
company, which comprises of the online publications Luxury-Insider.com and
InLuxe.cn, and the print magazines Baccarat Magazine Hong Kong and Ultima Magazine. SEMPO (Search Engine Marketing Professional Organization) is a non-profit
association representing thousands of members globally. SEMPO works to increase
The Luxury Institute is the uniquely independent and impartial ratings and awareness and promote search engine marketing worldwide.
research institution that is the trusted and respected voice of the high net worth
consumer.The Institute provides a portfolio of proprietary publications and Travel Onion is a consumer web site which allows travelers to enhance their trip planning
research that guides and educates high net-worth individuals and the companies that cater to experience by reading from the best blogs in the world - indexed by destination.
them on leading edge trends, high net worth consumer rankings and ratings of luxury brands,
and best practices. Since 2000, The Web Host Industry Review (www.thewhir.com) has made a name for itself
as the foremost authority of the Web host industry providing reliable, insightful and
Luxury Society is a private business network and social platform for comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs
luxury industry professionals around the world. Luxury Society (www.thewhir.com/blogs) provides a community of expert industry perspectives. The Web
informs and connects key players from CEOs to designers, Host Industry Review Magazine (www.thewhir.com/magazine) also offers a business-minded, issue-
entrepreneurs to journalists, and provides them with an effective networking platform where driven perspective of interest to executives and decision-makers. WHIR TV (www.thewhir.com/tv)
they can forge productive relationships, find great people and come away with strong ideas, offers on demand web hosting video interviews and web hosting video features of the key persons
innovative strategies and new business opportunities. and events of the web hosting industry. WHIR Events (http://www.whirevents.com) brings together
like-minded hosting industry professionals and decision-makers in local communities.
Sponsors:
Go to www.luxuryint.com for complete information on each session and full speaker bios 11