1. Oportunidades de Publicidad 2009

2. Los anuncios en AA.com cautivan al viajero durante todo su trayecto Pre Boarding Pre-Embarque En Aeropuerto En vuelo AA.com 43 Admirals Club Worldwide Publicaciones: American Way, Celebrated Living , Nexos

12. Reportes Reporte de ejemplo Campaña: Admirals Club Membership For Life Fecha Vistas Seleccionadas CTR 08-27-2008 6,706 32 0.4772% 08-28-2008 15,787 54 0.3421% 08-29-2008 21,031 30 0.1426% 08-30-2008 13,461 26 0.1932% 08-31-2008 13,603 32 0.2352% 09-01-2008 22,375 15 0.0670% 09-02-2008 31,914 51 0.1598% 09-03-2008 25,938 25 0.0964% 09-04-2008 23,215 2 0.0086% 09-05-2008 19,277 15 0.0778% 09-06-2008 15,061 6 0.0398% 09-07-2008 18,606 5 0.0269% 09-08-2008 26,668 15 0.0562% 09-09-2008 30,596 18 0.0588% 09-10-2008 24,542 10 0.0407% 09-11-2008 23,136 11 0.0475% 09-12-2008 17,814 50 0.2807% 09-13-2008 12,681 33 0.2602% 09-14-2008 14,956 20 0.1337% 09-15-2008 7,397 11 0.1487% 09-16-2008 23,381 26 0.1112% 09-17-2008 26,490 75 0.2831% 09-18-2008 27,351 51 0.1865% 09-19-2008 22,315 62 0.2778% 09-20-2008 11,918 39 0.3272% 09-21-2008 15,859 54 0.3405% 09-22-2008 21,962 38 0.1730% 09-23-2008 21,551 33 0.1531% 09-24-2008 20,669 22 0.1064% Totals 505,672 687 0.3645%

13. Nivel 1 - $10k Componentes Pagos Valor Agregado * * Content & Images provided by ProChile Item Audiencia/ Impresiones Costo Unitario Costo Total AAirmail Article Less than 250k $4,000 $4,000 Targeted Bottom Banner 250,000 $22 CPM $5,500 Costo Total de Campaña $9,500 Item Tiempo Actualización Valor Unitario Valor Total AA.com/ Marketing Page 90 Dias Mensual* $10 CPM Expected Impressions of 250,000 - $2500

14. Nivel 2 - $25k Componentes Pagos Valor Agregado Item Audiencia/ Impresiones Costo Unitario Costo Total AAirmail Article (2x) Less than 250k each $4,000 $8,000 Targeted Top Banner 500,000 $35 CPM $17,500 Total Campaign Cost $25,500 Item Tiempo Actualización Valor Unitario Valor Total AA.com/ Marketing Page 90 Días Mensual* $10 CPM Expected Impressions of 500,000 - $5000 Interior Site Page Banner 90 Días Mensual $10 CPM Expected Impressions of 50,000 - $500 Total Added Value $5,500

15. Nivel 3 - $50k Componentes Pagos Valor Agregado * * Content & Images provided by ProChile Item Audiencia/ Impresiones Costo Unitario Costo Total AAirmail Article (4x) Less than 250k each $4,000 $16,000 Targeted Top Banner 750,000 $35 CPM $26,250 NetSAAver (1x) 5,500,000 $6,250 $6,250 Total Campaign Cost $48,500 Item Tiempo Actualización Valor Unitario Valor Total AA.com/Marketing Page 120 Dias Mensual* $10 CPM Expected Impressions of 750,000 - $7500 Interior Site Page Banner 120 Dias Mensual $10 CPM Expected Impressions of 75,000 - $750 Total Added Value $8,250

16. Nivel 4 - $75k Componentes Pagos Valor Agregado Item Audiencia/ Impresiones Costo Unitario Costo Total AAirmail Article (3x) 500,000 each $7,500 $22,500 Targeted Top Banner 1,000,000 $35 CPM $35,000 Targeted Home Page Text Link 750,000 $15 CPM $11,250 NetSAAver (1x) 5,500,000 $6,250 $6,250 Total Campaign Cost $75,000 Item Tiempo Actualización Valor Unitario Valor Total AA.com/ Marketing Page 90 Days Monthly* $10 CPM Expected Impressions of 1,000,000 - $10,000 Interior Site Page Banner 90 Days Monthly $10 CPM Expected Impressions of 100,000 - $1,000 Targeted Bottom Banner 250,000 N/A $22 CPM $5,500 Total Added Value $16,500

17. Nivel 5 - $100k Componentes Pagos Valor Agregado Item Audiencia/ Impresiones Costo Unitario Costo Total AAirmail Article (3x) 1,000,000 each $12,000 $36,000 Left Nav Banner Up to 40,000,000/month $50,000/Month $50,000 NetSAAver (2x) 5,500,000 each $6,250 $12,500 Total Campaign Cost $98,500 Item Tiempo Actualización Valor Unitario Valor Total AA.com/ Marketing Page 90 Days Monthly* $10 CPM Expected Impressions of 2,000,000 - $20,000 Interior Site Page Banner (2x) 90 Days Monthly $10 CPM Expected Impressions of 200,000 - $2,000 Targeted Bottom Banner 500,000 N/A $22 CPM $11,000 Total Added Value $33,000