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11 OBVIOUS A/B TESTS YOU SHOULD TRY
Neil Patel
KISSmetrics
@neilpatel #KISSmetrics
DOING BUSINESS ON THE WEB FOR
11 YEARS
RUN AT LEAST 4 NEW A/B TESTS A MONTH
TEST #1
ADD THE WORD FREE IN YOUR ADS
RESULTS
CPA DECREASED FROM $60 TO $43
TEST #2
CREATE AN EXPLAINER VIDEO
RESULTS
INCREASED CONVERSIONS BY 64%
TEST #3
HAVE YOUR SIGNUP BUTTON SCROLL
RESULTS
INCREASED CONVERSIONS BY 138%
TEST #4
REMOVE FORM FIELDS
RESULTS
INCREASED CONVERSIONS BY 26%
TEST #5
TWO STEP CHECKOUT PROCESS
RESULTS
INCREASED CONVERSIONS BY 10%
TEST #6
SHOW OFF YOUR LIVE PRODUCT
RESULTS
INCREASED CONVERSIONS BY 38%
TEST #7
FREE TRIAL VS MONEY BACK GUARANTEE
RESULTS
INCREASED CONVERSIONS BY 116%
TEST #8
TRIAL LENGTH
RESULTS
INCREASED CONVERSIONS BY 102%
TEST #9
TIME BASED BONUSES
RESULTS
INCREASED CONVERSIONS BY 11%
TEST #10
ADDING DOLLAR VALUES TO FREE OFFERS
RESULTS
INCREASED CONVERSIONS BY 22%
TEST #11
BUTTON COLORS
RESULTS
INCREASED CONVERSIONS BY 21%
THANKYOU!
Neil Patel
quicksprout.com
npatel@kissmetrics.com

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