The New Trends in Metrics & Analytics

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Marketo

Technologie Formation

Metrics: I have all this data, now what?
Nemo Chu, Director, Customer Success, KISSmetrics

Doug Camplejohn, CEO and Founder, Fliptop

Chris Kilkes, Product Marketing, Demandbase

Marketers have more data than ever
before, what are some of the critical
metrics to watch and what business
results can I drive?

I need one simple thing to start doing
today, what should it be?

What trends do you see in…
– Personalization?
– Predictive analytics?
– Machine learning?

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The New Trends in Metrics & Analytics

2. Metrics: I have all this data, now what? Nemo Chu, Director, Customer Success, KISSmetrics Doug Camplejohn, CEO and Founder, Fliptop Chris Kilkes, Product Marketing, Demandbase

3. Marketers have more data than ever before, what are some of the critical metrics to watch and what business results can I drive?

4. What are the data pitfalls to avoid?

5. I need one simple thing to start doing today, what should it be?

6. What trends do you see in… – Personalization? – Predictive analytics? – Machine learning?

7. Thank You!