SlideShare a Scribd company logo
1 of 23
© 2014 Marketo, Inc. Proprietary and Confidential
Michael Berger
Director, Product Marketing
Marketo
Choosing the Right Product, and Partner
© 2014 Marketo, Inc. Proprietary and Confidential
© 2014 Marketo, Inc. Proprietary and Confidential
© 2014 Marketo, Inc. Proprietary and Confidential
Why All The Confusion?
© 2014 Marketo, Inc. Proprietary and Confidential
Why All The Confusion?
All-wheel Drive48mpg
$16,995
© 2014 Marketo, Inc. Proprietary and Confidential
Marketing Automation Selection
Go beneath the surface!
• Simplicity vs. Speed
• Meaningless vs. Meaningful
• Test vs. Best
• Interruption vs. Intelligence
• Torture vs. Nurture
• Acquaintance vs. Partner
© 2014 Marketo, Inc. Proprietary and Confidential
Know What’s Important
Speedy
EasyPowerful
© 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine
Campaign Cloning
© 2014 Marketo, Inc. Proprietary and Confidential
Meaningful Reporting
Conversion-based
Win-based
Revenue-based (source)
Revenue-based (multi-touch)
MarketingEnlightenmentScale
© 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine
Revenue Reporting
© 2014 Marketo, Inc. Proprietary and Confidential
Meaningful Funnel Analytics
Visitors
Prospects
MQL
SQL
$
© 2014 Marketo, Inc. Proprietary and Confidential
Meaningful Funnel Analytics
Visitors
Prospects
MQL
SQL
$
© 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine
Funnel Analytics
© 2014 Marketo, Inc. Proprietary and Confidential
Test vs. Best
Happy Marketer
Email Clicks
© 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine
A/B Testing
© 2014 Marketo, Inc. Proprietary and Confidential
© 2014 Marketo, Inc. Proprietary and Confidential
Drip Torture
© 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine
Nurturing
© 2014 Marketo, Inc. Proprietary and Confidential
Sales Interruption vs. Sales Intelligence
Joe Smith
Opened Email
Beth Ray
Filled out Form
Glen Gary
4 Page Views
Jen Harvey
2 Page Views
Lisa Zhang
3 Page Views
Harold Samuel
Downloaded File
Lori Francis
Clicked Email Link
© 2014 Marketo, Inc. Proprietary and Confidential
and Prioritization
© 2014 Marketo, Inc. Proprietary and Confidential
Sales Interruption vs. Sales Intelligence
Jodi Fritz Visited
Pricing Page 3
times this week
© 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine
Sales Intelligence
© 2014 Marketo, Inc. Proprietary and Confidential

More Related Content

What's hot

Real-Time Personalization: Top 5 Use Cases to Boost Conversions
Real-Time Personalization: Top 5 Use Cases to Boost ConversionsReal-Time Personalization: Top 5 Use Cases to Boost Conversions
Real-Time Personalization: Top 5 Use Cases to Boost ConversionsMarketo
 
Marketo Ad Bridge: The Future of Ad Retargeting is Here
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo Ad Bridge: The Future of Ad Retargeting is Here
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo
 
Rev your Marketing Engine: Ensure Hyper-Efficient Marketing Performance with ...
Rev your Marketing Engine: Ensure Hyper-Efficient Marketing Performance with ...Rev your Marketing Engine: Ensure Hyper-Efficient Marketing Performance with ...
Rev your Marketing Engine: Ensure Hyper-Efficient Marketing Performance with ...Marketo
 
Ad Targeting for Your Key Accounts
Ad Targeting for Your Key AccountsAd Targeting for Your Key Accounts
Ad Targeting for Your Key AccountsMarketo
 
Deep Dive: Testing in an Automated World
Deep Dive: Testing in an Automated WorldDeep Dive: Testing in an Automated World
Deep Dive: Testing in an Automated WorldMarketo
 
Fill Your Funnel: Lead Gen with Web Personalization
Fill Your Funnel: Lead Gen with Web PersonalizationFill Your Funnel: Lead Gen with Web Personalization
Fill Your Funnel: Lead Gen with Web PersonalizationMarketo
 
Change the Face of B2C Marketing with Personalization
Change the Face of B2C Marketing with PersonalizationChange the Face of B2C Marketing with Personalization
Change the Face of B2C Marketing with PersonalizationMarketo
 
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketo
 
Coffee with Marketo: You Have Questions, We Have Answers
Coffee with Marketo: You Have Questions, We Have AnswersCoffee with Marketo: You Have Questions, We Have Answers
Coffee with Marketo: You Have Questions, We Have AnswersMarketo
 
Find Your Pot of Gold with Marketing Metrics that Matter
Find Your Pot of Gold with Marketing Metrics that MatterFind Your Pot of Gold with Marketing Metrics that Matter
Find Your Pot of Gold with Marketing Metrics that MatterMarketo
 
Transformational Marketing: Rethink, Reinvent, Reskill Your Marketing Organiz...
Transformational Marketing: Rethink, Reinvent, Reskill Your Marketing Organiz...Transformational Marketing: Rethink, Reinvent, Reskill Your Marketing Organiz...
Transformational Marketing: Rethink, Reinvent, Reskill Your Marketing Organiz...Marketo
 
Avoiding Lumps of Coal: Effective Email Marketing for the Holidays
Avoiding Lumps of Coal: Effective Email Marketing for the HolidaysAvoiding Lumps of Coal: Effective Email Marketing for the Holidays
Avoiding Lumps of Coal: Effective Email Marketing for the HolidaysMarketo
 
How Content Marketing Automation Can Boost ROI & Drive Growth
How Content Marketing Automation Can Boost ROI & Drive GrowthHow Content Marketing Automation Can Boost ROI & Drive Growth
How Content Marketing Automation Can Boost ROI & Drive GrowthMarketo
 
Dreamforce 2013 B2B Social Marketing
Dreamforce 2013 B2B Social MarketingDreamforce 2013 B2B Social Marketing
Dreamforce 2013 B2B Social MarketingMarketo
 
Attract and Convert More Top-of-Funnel Buyers
Attract and Convert More Top-of-Funnel BuyersAttract and Convert More Top-of-Funnel Buyers
Attract and Convert More Top-of-Funnel BuyersMarketo
 
Planning Strategy for 2015 - Heidi Bullock
Planning Strategy for 2015 - Heidi BullockPlanning Strategy for 2015 - Heidi Bullock
Planning Strategy for 2015 - Heidi BullockMarketo
 
Marketo Real-Time Personalization: Solving the Engagement Challenge - Mike Telem
Marketo Real-Time Personalization: Solving the Engagement Challenge - Mike TelemMarketo Real-Time Personalization: Solving the Engagement Challenge - Mike Telem
Marketo Real-Time Personalization: Solving the Engagement Challenge - Mike TelemMarketo
 
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified LeadsReal-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified LeadsMarketo
 
Beyond Clicks and Views: Measuring Content Performance
Beyond Clicks and Views: Measuring Content PerformanceBeyond Clicks and Views: Measuring Content Performance
Beyond Clicks and Views: Measuring Content PerformanceMarketo
 
Print is Not Dead: The Power of Multi-Channel Marketing
Print is Not Dead: The Power of Multi-Channel MarketingPrint is Not Dead: The Power of Multi-Channel Marketing
Print is Not Dead: The Power of Multi-Channel MarketingMarketo
 

What's hot (20)

Real-Time Personalization: Top 5 Use Cases to Boost Conversions
Real-Time Personalization: Top 5 Use Cases to Boost ConversionsReal-Time Personalization: Top 5 Use Cases to Boost Conversions
Real-Time Personalization: Top 5 Use Cases to Boost Conversions
 
Marketo Ad Bridge: The Future of Ad Retargeting is Here
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo Ad Bridge: The Future of Ad Retargeting is Here
Marketo Ad Bridge: The Future of Ad Retargeting is Here
 
Rev your Marketing Engine: Ensure Hyper-Efficient Marketing Performance with ...
Rev your Marketing Engine: Ensure Hyper-Efficient Marketing Performance with ...Rev your Marketing Engine: Ensure Hyper-Efficient Marketing Performance with ...
Rev your Marketing Engine: Ensure Hyper-Efficient Marketing Performance with ...
 
Ad Targeting for Your Key Accounts
Ad Targeting for Your Key AccountsAd Targeting for Your Key Accounts
Ad Targeting for Your Key Accounts
 
Deep Dive: Testing in an Automated World
Deep Dive: Testing in an Automated WorldDeep Dive: Testing in an Automated World
Deep Dive: Testing in an Automated World
 
Fill Your Funnel: Lead Gen with Web Personalization
Fill Your Funnel: Lead Gen with Web PersonalizationFill Your Funnel: Lead Gen with Web Personalization
Fill Your Funnel: Lead Gen with Web Personalization
 
Change the Face of B2C Marketing with Personalization
Change the Face of B2C Marketing with PersonalizationChange the Face of B2C Marketing with Personalization
Change the Face of B2C Marketing with Personalization
 
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...
 
Coffee with Marketo: You Have Questions, We Have Answers
Coffee with Marketo: You Have Questions, We Have AnswersCoffee with Marketo: You Have Questions, We Have Answers
Coffee with Marketo: You Have Questions, We Have Answers
 
Find Your Pot of Gold with Marketing Metrics that Matter
Find Your Pot of Gold with Marketing Metrics that MatterFind Your Pot of Gold with Marketing Metrics that Matter
Find Your Pot of Gold with Marketing Metrics that Matter
 
Transformational Marketing: Rethink, Reinvent, Reskill Your Marketing Organiz...
Transformational Marketing: Rethink, Reinvent, Reskill Your Marketing Organiz...Transformational Marketing: Rethink, Reinvent, Reskill Your Marketing Organiz...
Transformational Marketing: Rethink, Reinvent, Reskill Your Marketing Organiz...
 
Avoiding Lumps of Coal: Effective Email Marketing for the Holidays
Avoiding Lumps of Coal: Effective Email Marketing for the HolidaysAvoiding Lumps of Coal: Effective Email Marketing for the Holidays
Avoiding Lumps of Coal: Effective Email Marketing for the Holidays
 
How Content Marketing Automation Can Boost ROI & Drive Growth
How Content Marketing Automation Can Boost ROI & Drive GrowthHow Content Marketing Automation Can Boost ROI & Drive Growth
How Content Marketing Automation Can Boost ROI & Drive Growth
 
Dreamforce 2013 B2B Social Marketing
Dreamforce 2013 B2B Social MarketingDreamforce 2013 B2B Social Marketing
Dreamforce 2013 B2B Social Marketing
 
Attract and Convert More Top-of-Funnel Buyers
Attract and Convert More Top-of-Funnel BuyersAttract and Convert More Top-of-Funnel Buyers
Attract and Convert More Top-of-Funnel Buyers
 
Planning Strategy for 2015 - Heidi Bullock
Planning Strategy for 2015 - Heidi BullockPlanning Strategy for 2015 - Heidi Bullock
Planning Strategy for 2015 - Heidi Bullock
 
Marketo Real-Time Personalization: Solving the Engagement Challenge - Mike Telem
Marketo Real-Time Personalization: Solving the Engagement Challenge - Mike TelemMarketo Real-Time Personalization: Solving the Engagement Challenge - Mike Telem
Marketo Real-Time Personalization: Solving the Engagement Challenge - Mike Telem
 
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified LeadsReal-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads
Real-Time Personalization - Turn Your Anonymous Prospects into Qualified Leads
 
Beyond Clicks and Views: Measuring Content Performance
Beyond Clicks and Views: Measuring Content PerformanceBeyond Clicks and Views: Measuring Content Performance
Beyond Clicks and Views: Measuring Content Performance
 
Print is Not Dead: The Power of Multi-Channel Marketing
Print is Not Dead: The Power of Multi-Channel MarketingPrint is Not Dead: The Power of Multi-Channel Marketing
Print is Not Dead: The Power of Multi-Channel Marketing
 

Similar to Choose the Right Product & Partner: Tips for Evaluating Marketing Automation

How to Market and Measure Like Marketo
How to Market and Measure Like MarketoHow to Market and Measure Like Marketo
How to Market and Measure Like MarketoMarketo
 
How to Design a High Converting Landing Page
How to Design a High Converting Landing PageHow to Design a High Converting Landing Page
How to Design a High Converting Landing PageBryan Eisenberg
 
Happily Ever After: Choosing the Right Marketing Automation Solution
Happily Ever After: Choosing the Right Marketing Automation SolutionHappily Ever After: Choosing the Right Marketing Automation Solution
Happily Ever After: Choosing the Right Marketing Automation SolutionMarketo
 
Guide Prospects Through The Buying Journey With Better Tracking & Targeting
Guide Prospects Through The Buying Journey With Better Tracking & TargetingGuide Prospects Through The Buying Journey With Better Tracking & Targeting
Guide Prospects Through The Buying Journey With Better Tracking & TargetingG3 Communications
 
Don't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
Don't Let Bad Data Haunt You: An Expert Guide to Marketing MetricsDon't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
Don't Let Bad Data Haunt You: An Expert Guide to Marketing MetricsMarketo
 
Why Podcasting Needs to be Part of Your Content Marketing Strategy
Why Podcasting Needs to be Part of Your Content Marketing Strategy  Why Podcasting Needs to be Part of Your Content Marketing Strategy
Why Podcasting Needs to be Part of Your Content Marketing Strategy Marketo
 
Interactive Content Marketing: The Future of Your Funnel
Interactive Content Marketing: The Future of Your FunnelInteractive Content Marketing: The Future of Your Funnel
Interactive Content Marketing: The Future of Your FunnelMarketo
 
Metrics and Analytics Clinic
Metrics and Analytics ClinicMetrics and Analytics Clinic
Metrics and Analytics ClinicMarketo
 
How to Beat Your Bigger, Stronger Competitor at SEO
How to Beat Your Bigger, Stronger Competitor at SEOHow to Beat Your Bigger, Stronger Competitor at SEO
How to Beat Your Bigger, Stronger Competitor at SEOEhren Reilly
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Marketo
 
The Survivalist's Guide to Data-Driven Marketing
The Survivalist's Guide to Data-Driven MarketingThe Survivalist's Guide to Data-Driven Marketing
The Survivalist's Guide to Data-Driven MarketingMarketo
 
Marketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna ZhangMarketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna ZhangMarketo
 
On Being Human: The Importance of Writing More Engaging Emails
On Being Human: The Importance of Writing More Engaging EmailsOn Being Human: The Importance of Writing More Engaging Emails
On Being Human: The Importance of Writing More Engaging EmailsMarketo
 
How to Turn Your Reputation Around: Transformation at Work with Saba
How to Turn Your Reputation Around: Transformation at Work with SabaHow to Turn Your Reputation Around: Transformation at Work with Saba
How to Turn Your Reputation Around: Transformation at Work with SabaGlassdoor
 
Marketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael BergerMarketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael BergerMarketo
 
What B2B marketers know and B2C marketers need to learn…
What B2B marketers know and B2C marketers need to learn…What B2B marketers know and B2C marketers need to learn…
What B2B marketers know and B2C marketers need to learn…Marketo
 
Glassdoor Survey: How to Recruit Sales Professionals
Glassdoor Survey: How to Recruit Sales ProfessionalsGlassdoor Survey: How to Recruit Sales Professionals
Glassdoor Survey: How to Recruit Sales ProfessionalsGlassdoor
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...Marketo
 
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right NowThe Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right NowOptimizely
 
Customer Success Story: Slimband
Customer Success Story: SlimbandCustomer Success Story: Slimband
Customer Success Story: SlimbandMarketo
 

Similar to Choose the Right Product & Partner: Tips for Evaluating Marketing Automation (20)

How to Market and Measure Like Marketo
How to Market and Measure Like MarketoHow to Market and Measure Like Marketo
How to Market and Measure Like Marketo
 
How to Design a High Converting Landing Page
How to Design a High Converting Landing PageHow to Design a High Converting Landing Page
How to Design a High Converting Landing Page
 
Happily Ever After: Choosing the Right Marketing Automation Solution
Happily Ever After: Choosing the Right Marketing Automation SolutionHappily Ever After: Choosing the Right Marketing Automation Solution
Happily Ever After: Choosing the Right Marketing Automation Solution
 
Guide Prospects Through The Buying Journey With Better Tracking & Targeting
Guide Prospects Through The Buying Journey With Better Tracking & TargetingGuide Prospects Through The Buying Journey With Better Tracking & Targeting
Guide Prospects Through The Buying Journey With Better Tracking & Targeting
 
Don't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
Don't Let Bad Data Haunt You: An Expert Guide to Marketing MetricsDon't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
Don't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics
 
Why Podcasting Needs to be Part of Your Content Marketing Strategy
Why Podcasting Needs to be Part of Your Content Marketing Strategy  Why Podcasting Needs to be Part of Your Content Marketing Strategy
Why Podcasting Needs to be Part of Your Content Marketing Strategy
 
Interactive Content Marketing: The Future of Your Funnel
Interactive Content Marketing: The Future of Your FunnelInteractive Content Marketing: The Future of Your Funnel
Interactive Content Marketing: The Future of Your Funnel
 
Metrics and Analytics Clinic
Metrics and Analytics ClinicMetrics and Analytics Clinic
Metrics and Analytics Clinic
 
How to Beat Your Bigger, Stronger Competitor at SEO
How to Beat Your Bigger, Stronger Competitor at SEOHow to Beat Your Bigger, Stronger Competitor at SEO
How to Beat Your Bigger, Stronger Competitor at SEO
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - M...
 
The Survivalist's Guide to Data-Driven Marketing
The Survivalist's Guide to Data-Driven MarketingThe Survivalist's Guide to Data-Driven Marketing
The Survivalist's Guide to Data-Driven Marketing
 
Marketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna ZhangMarketo Secret Sauce - Shyna Zhang
Marketo Secret Sauce - Shyna Zhang
 
On Being Human: The Importance of Writing More Engaging Emails
On Being Human: The Importance of Writing More Engaging EmailsOn Being Human: The Importance of Writing More Engaging Emails
On Being Human: The Importance of Writing More Engaging Emails
 
How to Turn Your Reputation Around: Transformation at Work with Saba
How to Turn Your Reputation Around: Transformation at Work with SabaHow to Turn Your Reputation Around: Transformation at Work with Saba
How to Turn Your Reputation Around: Transformation at Work with Saba
 
Marketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael BergerMarketo's "Secret Sauce" Case Study - Michael Berger
Marketo's "Secret Sauce" Case Study - Michael Berger
 
What B2B marketers know and B2C marketers need to learn…
What B2B marketers know and B2C marketers need to learn…What B2B marketers know and B2C marketers need to learn…
What B2B marketers know and B2C marketers need to learn…
 
Glassdoor Survey: How to Recruit Sales Professionals
Glassdoor Survey: How to Recruit Sales ProfessionalsGlassdoor Survey: How to Recruit Sales Professionals
Glassdoor Survey: How to Recruit Sales Professionals
 
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...
Smarter Marketing for Better Results: Marketo's "Secret Sauce" Case Study - C...
 
The Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right NowThe Top 5 Ecommerce Tests You Should Run Right Now
The Top 5 Ecommerce Tests You Should Run Right Now
 
Customer Success Story: Slimband
Customer Success Story: SlimbandCustomer Success Story: Slimband
Customer Success Story: Slimband
 

More from Marketo

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesMarketo
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business GrowthMarketo
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationMarketo
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Marketo
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021Marketo
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021Marketo
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageMarketo
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
 

More from Marketo (20)

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slides
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release Presentation
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams Together
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM Strategy
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release Presentation
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That Scales
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash Cow
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
 

Recently uploaded

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...amitlee9823
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 

Recently uploaded (20)

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call đź‘— 7737669865 đź‘— Top Class Call Girl Service Bang...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 

Choose the Right Product & Partner: Tips for Evaluating Marketing Automation

  • 1. © 2014 Marketo, Inc. Proprietary and Confidential Michael Berger Director, Product Marketing Marketo Choosing the Right Product, and Partner
  • 2. © 2014 Marketo, Inc. Proprietary and Confidential
  • 3. © 2014 Marketo, Inc. Proprietary and Confidential
  • 4. © 2014 Marketo, Inc. Proprietary and Confidential Why All The Confusion?
  • 5. © 2014 Marketo, Inc. Proprietary and Confidential Why All The Confusion? All-wheel Drive48mpg $16,995
  • 6. © 2014 Marketo, Inc. Proprietary and Confidential Marketing Automation Selection Go beneath the surface! • Simplicity vs. Speed • Meaningless vs. Meaningful • Test vs. Best • Interruption vs. Intelligence • Torture vs. Nurture • Acquaintance vs. Partner
  • 7. © 2014 Marketo, Inc. Proprietary and Confidential Know What’s Important Speedy EasyPowerful
  • 8. © 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine Campaign Cloning
  • 9. © 2014 Marketo, Inc. Proprietary and Confidential Meaningful Reporting Conversion-based Win-based Revenue-based (source) Revenue-based (multi-touch) MarketingEnlightenmentScale
  • 10. © 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine Revenue Reporting
  • 11. © 2014 Marketo, Inc. Proprietary and Confidential Meaningful Funnel Analytics Visitors Prospects MQL SQL $
  • 12. © 2014 Marketo, Inc. Proprietary and Confidential Meaningful Funnel Analytics Visitors Prospects MQL SQL $
  • 13. © 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine Funnel Analytics
  • 14. © 2014 Marketo, Inc. Proprietary and Confidential Test vs. Best Happy Marketer Email Clicks
  • 15. © 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine A/B Testing
  • 16. © 2014 Marketo, Inc. Proprietary and Confidential
  • 17. © 2014 Marketo, Inc. Proprietary and Confidential Drip Torture
  • 18. © 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine Nurturing
  • 19. © 2014 Marketo, Inc. Proprietary and Confidential Sales Interruption vs. Sales Intelligence Joe Smith Opened Email Beth Ray Filled out Form Glen Gary 4 Page Views Jen Harvey 2 Page Views Lisa Zhang 3 Page Views Harold Samuel Downloaded File Lori Francis Clicked Email Link
  • 20. © 2014 Marketo, Inc. Proprietary and Confidential and Prioritization
  • 21. © 2014 Marketo, Inc. Proprietary and Confidential Sales Interruption vs. Sales Intelligence Jodi Fritz Visited Pricing Page 3 times this week
  • 22. © 2014 Marketo, Inc. Proprietary and Confidential© 2012 Marketo, Inc. Marketo Proprietary and Confidential#RevEngine Sales Intelligence
  • 23. © 2014 Marketo, Inc. Proprietary and Confidential