SlideShare a Scribd company logo
1 of 1
Download to read offline
Digital influencers are leaders within their communities, with powerful social networks and industry-wide
credibility. That means they can be a critical part of your marketing strategy. If you’re a brand looking to
connect with one, you’re in the right place.
Getting In With The “In Crowd”
Digital Influencer Marketing for Brands
DIGITAL INFLUENCE IS THE ABILITY TO CREATE AN EFFECT, CHANGE OPINIONS AND BEHAVIORS, AND
DRIVE MEASURABLE OUTCOMES ONLINE, AND IS LARGELY THE RESULT OF SOCIAL NETWORKING.
Seek relevant influencers in the field you want to reach, and build a relationship
that outlasts the brand campaign.
Connecting Your Brand with Digital Influencers
Coinciding with the new Wizarding World of
Harry Potter park opening, Universal Studios
hosted a private screening with the park
developers, inviting seven of the series’ most
influential bloggers and fan site owners.
Those seven influencers sparked conversation
among an estimated 350 million people through
their fan sites and blogs.
A Leadtail and PunchTab report notes Twitter’s top marketing influencers most
retweeted by digital marketers. Check out the top 8, ordered by number of Twitter
followers at time of publishing:
Dozens of “mommy bloggers” decorated
Chicken Nuggets as Christmas trees, reindeer,
and snowmen during the holidays, sharing the
creations across their social networks.
The nugget-decorating extravaganza garnered
8.8 million social impressions, beating the initial
goal by 70%.
Influencers and Brands Join Forces
Top Digital Marketing Influencers
UNIVERSAL STUDIOS TYSON FOODS
Your brand has enormous potential for successful digital influence. Reach out to digital marketing
influencers in the social spheres you want to engage with, and start building relationships today.
SOURCES: Mashable.com, Forbes.com, Technorati.com, Nielson.com, Briansolis.com, Huffingtonpost.com,
Techopedia.com, Leadtail, Punchtab
65% of brands
participate in digital
influencer marketing.65%
92% of consumers trust their
friends and family more than ads,
and they’re much more likely to
make purchases based on
recommendations than billboards.
92%
Reach:
Note an influencer’s popularity or number of
followers on social networks. How far will the
information he or she disseminates go, and
which particular audiences will he or she reach?
Relevance:
Examine an influencer’s expertise and the types
of social communities this influencer is a part of.
How does his or her expertise align with your
own positioning?
Resonance:
Observe the typical duration, rate, and level of
interactivity around an influencer’s content or
conversations. How long do his or her posts stay
alive in social streams?
Target relevant influencers based on the three R’s.
Partner with influencers the right way.
61%
50%
of influencers say
brands contact them
for their access to
certain audiences.
of influencers report
irrelevant pitches cause
most unsuccessful
branding opportunities.
Once you’ve built a
relationship, trust your
influencers to tell your
brand’s story in their
own words.
According to the 2013 Technorati report, 86% of digital influencers also have a blog.
Where do you find influencers? Here's where influencers are most socially active:
Has account
Posts more than
once per week
Facebook
92%
83%
Twitter
88%
71%
LinkedIn
76%
27%
YouTube
74%
7%
Google+
74%
26%
Pinterest
50%
18%
Instagram
37%
14%
Work closely with influencers
to create a message that is tailored
for both your and their audience.
Compensate your influencers
for their time.
Treat your influencers
with respect and maintain
your relationship with them.
@GuyKawasaki
Guy Kawasaki
Chief Evangelist of Canva
1.4M followers
@MarketingProfs
Ann Handley
Chief Content Officer at MarketingProfs
238K followers
@jaybaer
Jay Baer
President of Convince & Convert
119K followers
@ValaAfshar
Vala Afshar
Chief Marketing Officer at Extreme Networks
32.6K followers
@chrisbrogan
Chris Brogan
CEO of Human Business Works
282K followers
@jowyang
Jeremiah Owyang
Founder of Crowd Companies of Canva
150K followers
@leeodden
Lee Odden
CEO of TopRank Online Marketing
68.6K followers
@briansolis
Brian Solis
Principal at Altimeter Group
23K followers
of influencers express frustration when brands ignore their
ideas about content that works for their audience.
of influencers report that brands expect them to donate
their time for free. Even if you aren't paying your
influencers money, find other ways to incentivize
the partnership.
of influencers state it is a major pain point when brands do
not come through with the negotiated payments or products.
38%
68%
24%

More Related Content

What's hot

Six Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessSix Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessMargaret Donnelly
 
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...SocialMedia.org
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn
 
The Rise of the Social Customer and Thier Impact on Business - Meltwater Group
The Rise of the Social Customer and Thier Impact on Business - Meltwater GroupThe Rise of the Social Customer and Thier Impact on Business - Meltwater Group
The Rise of the Social Customer and Thier Impact on Business - Meltwater GroupMichael Brito | Zeno Group
 
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksSocial Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksMatthew Knell
 
Most effective types of social media advertising
Most effective types of social media advertisingMost effective types of social media advertising
Most effective types of social media advertisingadinnservices
 
5 Reasons You Should Avoid Social Media
5 Reasons You Should Avoid Social Media5 Reasons You Should Avoid Social Media
5 Reasons You Should Avoid Social MediaScott Eggert
 
L'Oréal Awareness Case Study
L'Oréal Awareness Case StudyL'Oréal Awareness Case Study
L'Oréal Awareness Case StudySocial Soup
 
Social Media - Presentation for the NC Tourism Leadership Conference 2010
Social Media - Presentation for the NC Tourism Leadership Conference 2010Social Media - Presentation for the NC Tourism Leadership Conference 2010
Social Media - Presentation for the NC Tourism Leadership Conference 2010Tracy Tuten
 
Social media in E-Marketing
Social media in E-MarketingSocial media in E-Marketing
Social media in E-MarketingIES MCRC, Bandra
 
Social Media marketing and child care
Social Media marketing and child careSocial Media marketing and child care
Social Media marketing and child carehalfacat
 
Social Media For Business: 31 Stats and Anecdotes
Social Media For Business: 31 Stats and AnecdotesSocial Media For Business: 31 Stats and Anecdotes
Social Media For Business: 31 Stats and AnecdotesAdam Schoenfeld
 
Marketing mix dsa_master_-_12.6.11[1]
Marketing mix dsa_master_-_12.6.11[1]Marketing mix dsa_master_-_12.6.11[1]
Marketing mix dsa_master_-_12.6.11[1]bdunc1
 
How to measure and improve your social media roi
How to measure and improve your social media roiHow to measure and improve your social media roi
How to measure and improve your social media roiJeraldine Phneah
 
Measuring the impact of social media brand aid
Measuring the impact of social media   brand aidMeasuring the impact of social media   brand aid
Measuring the impact of social media brand aidBrandAidConference
 

What's hot (20)

Six Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessSix Steps to Develop Your Social Business
Six Steps to Develop Your Social Business
 
2014 Social CEO Report by CEO.com
2014 Social CEO Report by CEO.com2014 Social CEO Report by CEO.com
2014 Social CEO Report by CEO.com
 
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...
 
Heartland deck
Heartland deckHeartland deck
Heartland deck
 
eCairn, Social Media Marketing Platform
eCairn, Social Media Marketing PlatformeCairn, Social Media Marketing Platform
eCairn, Social Media Marketing Platform
 
The Rise of the Social Customer and Thier Impact on Business - Meltwater Group
The Rise of the Social Customer and Thier Impact on Business - Meltwater GroupThe Rise of the Social Customer and Thier Impact on Business - Meltwater Group
The Rise of the Social Customer and Thier Impact on Business - Meltwater Group
 
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksSocial Fresh 2012: Fragmentation: The Future of Social Media Networks
Social Fresh 2012: Fragmentation: The Future of Social Media Networks
 
Most effective types of social media advertising
Most effective types of social media advertisingMost effective types of social media advertising
Most effective types of social media advertising
 
Digital Age 2.0 - Andrea Harrison
Digital Age 2.0 - Andrea HarrisonDigital Age 2.0 - Andrea Harrison
Digital Age 2.0 - Andrea Harrison
 
5 Reasons You Should Avoid Social Media
5 Reasons You Should Avoid Social Media5 Reasons You Should Avoid Social Media
5 Reasons You Should Avoid Social Media
 
L'Oréal Awareness Case Study
L'Oréal Awareness Case StudyL'Oréal Awareness Case Study
L'Oréal Awareness Case Study
 
Social Media - Presentation for the NC Tourism Leadership Conference 2010
Social Media - Presentation for the NC Tourism Leadership Conference 2010Social Media - Presentation for the NC Tourism Leadership Conference 2010
Social Media - Presentation for the NC Tourism Leadership Conference 2010
 
Social media in E-Marketing
Social media in E-MarketingSocial media in E-Marketing
Social media in E-Marketing
 
Social Media marketing and child care
Social Media marketing and child careSocial Media marketing and child care
Social Media marketing and child care
 
Jesse Catlin
Jesse CatlinJesse Catlin
Jesse Catlin
 
Social Media For Business: 31 Stats and Anecdotes
Social Media For Business: 31 Stats and AnecdotesSocial Media For Business: 31 Stats and Anecdotes
Social Media For Business: 31 Stats and Anecdotes
 
Marketing mix dsa_master_-_12.6.11[1]
Marketing mix dsa_master_-_12.6.11[1]Marketing mix dsa_master_-_12.6.11[1]
Marketing mix dsa_master_-_12.6.11[1]
 
Beyond likes, fans and followers: The new social measurement | Ben Cathers | ...
Beyond likes, fans and followers: The new social measurement | Ben Cathers | ...Beyond likes, fans and followers: The new social measurement | Ben Cathers | ...
Beyond likes, fans and followers: The new social measurement | Ben Cathers | ...
 
How to measure and improve your social media roi
How to measure and improve your social media roiHow to measure and improve your social media roi
How to measure and improve your social media roi
 
Measuring the impact of social media brand aid
Measuring the impact of social media   brand aidMeasuring the impact of social media   brand aid
Measuring the impact of social media brand aid
 

Viewers also liked

Becoming a Cohesive Unit - Caleb Trecek
Becoming a Cohesive Unit - Caleb TrecekBecoming a Cohesive Unit - Caleb Trecek
Becoming a Cohesive Unit - Caleb TrecekMarketo
 
Making the Marketing and Sales High Five a Reality: A Marketo Use Case
Making the Marketing and Sales High Five a Reality: A Marketo Use CaseMaking the Marketing and Sales High Five a Reality: A Marketo Use Case
Making the Marketing and Sales High Five a Reality: A Marketo Use CaseMarketo
 
Trends In Search - Danny Sullivan
Trends In Search - Danny SullivanTrends In Search - Danny Sullivan
Trends In Search - Danny SullivanMarketo
 
Marketo@Marketo: Advanced Report Builder
Marketo@Marketo: Advanced Report BuilderMarketo@Marketo: Advanced Report Builder
Marketo@Marketo: Advanced Report BuilderMarketo
 
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid ThemMarketo
 
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
 

Viewers also liked (6)

Becoming a Cohesive Unit - Caleb Trecek
Becoming a Cohesive Unit - Caleb TrecekBecoming a Cohesive Unit - Caleb Trecek
Becoming a Cohesive Unit - Caleb Trecek
 
Making the Marketing and Sales High Five a Reality: A Marketo Use Case
Making the Marketing and Sales High Five a Reality: A Marketo Use CaseMaking the Marketing and Sales High Five a Reality: A Marketo Use Case
Making the Marketing and Sales High Five a Reality: A Marketo Use Case
 
Trends In Search - Danny Sullivan
Trends In Search - Danny SullivanTrends In Search - Danny Sullivan
Trends In Search - Danny Sullivan
 
Marketo@Marketo: Advanced Report Builder
Marketo@Marketo: Advanced Report BuilderMarketo@Marketo: Advanced Report Builder
Marketo@Marketo: Advanced Report Builder
 
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
 
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...
 

Similar to Digital Influencer Marketing for Brands infographic

The CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingThe CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingHarsha MV
 
Got Clout? Social Influence for the International Executives Association Lea...
Got Clout?  Social Influence for the International Executives Association Lea...Got Clout?  Social Influence for the International Executives Association Lea...
Got Clout? Social Influence for the International Executives Association Lea...Lisa McKenzie ★
 
Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Lisa McKenzie ★
 
WordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphxWordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphxAshten Fizer
 
2015 Influencer Marketing Guide
2015 Influencer Marketing Guide2015 Influencer Marketing Guide
2015 Influencer Marketing GuideMohamed Mahdy
 
Intelligent content2011
Intelligent content2011Intelligent content2011
Intelligent content2011Marisa Peacock
 
WordPress Rules of Engagement wcphx16
WordPress Rules of Engagement wcphx16WordPress Rules of Engagement wcphx16
WordPress Rules of Engagement wcphx16Ashten Fizer
 
Social Impact Media
Social Impact MediaSocial Impact Media
Social Impact MediaRalph Paglia
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-mediaAngus Fox
 
Inbound marketing influencer_marketing qube
Inbound marketing influencer_marketing qubeInbound marketing influencer_marketing qube
Inbound marketing influencer_marketing qubeHarsha MV
 
Integrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessIntegrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessWhite Horse
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
 
The definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketoThe definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketoTara Boras
 
The definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketoThe definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketoYING LUI ALAN SIU
 
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
 
Influencer Marketing, A Journey To A New World
Influencer Marketing, A Journey To A New WorldInfluencer Marketing, A Journey To A New World
Influencer Marketing, A Journey To A New WorldEdward Kitchingman
 
How to create a Viral campaign?
How to create a Viral campaign?How to create a Viral campaign?
How to create a Viral campaign?Simplify360
 

Similar to Digital Influencer Marketing for Brands infographic (20)

The CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer MarketingThe CMO's Guide to Influencer Marketing
The CMO's Guide to Influencer Marketing
 
Got Clout? Social Influence for the International Executives Association Lea...
Got Clout?  Social Influence for the International Executives Association Lea...Got Clout?  Social Influence for the International Executives Association Lea...
Got Clout? Social Influence for the International Executives Association Lea...
 
Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011Got Clout - GCC Global Coaches Conference October 2011
Got Clout - GCC Global Coaches Conference October 2011
 
WordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphxWordPress: Rules of Engagement #wcphx
WordPress: Rules of Engagement #wcphx
 
Tip sheet Influencer marketing
Tip sheet Influencer marketingTip sheet Influencer marketing
Tip sheet Influencer marketing
 
Dirk Singer - #SocialCloud Presentation on Social Media and ROI
Dirk Singer - #SocialCloud Presentation on Social Media and ROIDirk Singer - #SocialCloud Presentation on Social Media and ROI
Dirk Singer - #SocialCloud Presentation on Social Media and ROI
 
2015 Influencer Marketing Guide
2015 Influencer Marketing Guide2015 Influencer Marketing Guide
2015 Influencer Marketing Guide
 
Intelligent content2011
Intelligent content2011Intelligent content2011
Intelligent content2011
 
WordPress Rules of Engagement wcphx16
WordPress Rules of Engagement wcphx16WordPress Rules of Engagement wcphx16
WordPress Rules of Engagement wcphx16
 
Social Impact Media
Social Impact MediaSocial Impact Media
Social Impact Media
 
Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media
 
Inbound marketing influencer_marketing qube
Inbound marketing influencer_marketing qubeInbound marketing influencer_marketing qube
Inbound marketing influencer_marketing qube
 
Integrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessIntegrating Social Media Across Marketing Channels: 9 Rules for Success
Integrating Social Media Across Marketing Channels: 9 Rules for Success
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
 
The definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketoThe definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketo
 
The definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketoThe definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketo
 
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
 
Influencer Marketing, A Journey To A New World
Influencer Marketing, A Journey To A New WorldInfluencer Marketing, A Journey To A New World
Influencer Marketing, A Journey To A New World
 
How to create a Viral campaign?
How to create a Viral campaign?How to create a Viral campaign?
How to create a Viral campaign?
 

More from Marketo

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesMarketo
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business GrowthMarketo
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationMarketo
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Marketo
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021Marketo
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021Marketo
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageMarketo
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
 

More from Marketo (20)

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slides
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release Presentation
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams Together
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM Strategy
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021
 
What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021What's in Store for Marketing Operations in 2021
What's in Store for Marketing Operations in 2021
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release Presentation
 
Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021Demand Generation New Year Planning Session: How to Stand Out in 2021
Demand Generation New Year Planning Session: How to Stand Out in 2021
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That Scales
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
 
Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash Cow
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
 
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...
 

Recently uploaded

AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxYounusS2
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncObject Automation
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 

Recently uploaded (20)

AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptx
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation Inc
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 

Digital Influencer Marketing for Brands infographic

  • 1. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. That means they can be a critical part of your marketing strategy. If you’re a brand looking to connect with one, you’re in the right place. Getting In With The “In Crowd” Digital Influencer Marketing for Brands DIGITAL INFLUENCE IS THE ABILITY TO CREATE AN EFFECT, CHANGE OPINIONS AND BEHAVIORS, AND DRIVE MEASURABLE OUTCOMES ONLINE, AND IS LARGELY THE RESULT OF SOCIAL NETWORKING. Seek relevant influencers in the field you want to reach, and build a relationship that outlasts the brand campaign. Connecting Your Brand with Digital Influencers Coinciding with the new Wizarding World of Harry Potter park opening, Universal Studios hosted a private screening with the park developers, inviting seven of the series’ most influential bloggers and fan site owners. Those seven influencers sparked conversation among an estimated 350 million people through their fan sites and blogs. A Leadtail and PunchTab report notes Twitter’s top marketing influencers most retweeted by digital marketers. Check out the top 8, ordered by number of Twitter followers at time of publishing: Dozens of “mommy bloggers” decorated Chicken Nuggets as Christmas trees, reindeer, and snowmen during the holidays, sharing the creations across their social networks. The nugget-decorating extravaganza garnered 8.8 million social impressions, beating the initial goal by 70%. Influencers and Brands Join Forces Top Digital Marketing Influencers UNIVERSAL STUDIOS TYSON FOODS Your brand has enormous potential for successful digital influence. Reach out to digital marketing influencers in the social spheres you want to engage with, and start building relationships today. SOURCES: Mashable.com, Forbes.com, Technorati.com, Nielson.com, Briansolis.com, Huffingtonpost.com, Techopedia.com, Leadtail, Punchtab 65% of brands participate in digital influencer marketing.65% 92% of consumers trust their friends and family more than ads, and they’re much more likely to make purchases based on recommendations than billboards. 92% Reach: Note an influencer’s popularity or number of followers on social networks. How far will the information he or she disseminates go, and which particular audiences will he or she reach? Relevance: Examine an influencer’s expertise and the types of social communities this influencer is a part of. How does his or her expertise align with your own positioning? Resonance: Observe the typical duration, rate, and level of interactivity around an influencer’s content or conversations. How long do his or her posts stay alive in social streams? Target relevant influencers based on the three R’s. Partner with influencers the right way. 61% 50% of influencers say brands contact them for their access to certain audiences. of influencers report irrelevant pitches cause most unsuccessful branding opportunities. Once you’ve built a relationship, trust your influencers to tell your brand’s story in their own words. According to the 2013 Technorati report, 86% of digital influencers also have a blog. Where do you find influencers? Here's where influencers are most socially active: Has account Posts more than once per week Facebook 92% 83% Twitter 88% 71% LinkedIn 76% 27% YouTube 74% 7% Google+ 74% 26% Pinterest 50% 18% Instagram 37% 14% Work closely with influencers to create a message that is tailored for both your and their audience. Compensate your influencers for their time. Treat your influencers with respect and maintain your relationship with them. @GuyKawasaki Guy Kawasaki Chief Evangelist of Canva 1.4M followers @MarketingProfs Ann Handley Chief Content Officer at MarketingProfs 238K followers @jaybaer Jay Baer President of Convince & Convert 119K followers @ValaAfshar Vala Afshar Chief Marketing Officer at Extreme Networks 32.6K followers @chrisbrogan Chris Brogan CEO of Human Business Works 282K followers @jowyang Jeremiah Owyang Founder of Crowd Companies of Canva 150K followers @leeodden Lee Odden CEO of TopRank Online Marketing 68.6K followers @briansolis Brian Solis Principal at Altimeter Group 23K followers of influencers express frustration when brands ignore their ideas about content that works for their audience. of influencers report that brands expect them to donate their time for free. Even if you aren't paying your influencers money, find other ways to incentivize the partnership. of influencers state it is a major pain point when brands do not come through with the negotiated payments or products. 38% 68% 24%