Check out this presentation by Marketo experts to discover how you can earn your seat at the revenue table and increase your share of the budget next year!
4. How do you set your marketing budgets?
68%
28%
7%
Base budget decisions on historical
spending levels
Gut Instinct
Most or all spending decisions
aren't based on any metrics at all
Source: Columbia Business School Center on Global Brand Leadership and the New York American Marketing Association
19. Build durable relationships that drive long-term retention, loyalty, and advocacy
Lifelong relationships
Personalized conversations across channels
Continuous campaigns
Strategic Value
Engagement Marketing Maturity
A Partner Through the Complete Journey
Point in time single channel campaigns
Scale marketing efforts through automation
Quickly execute targeted campaigns
Communicate with people as individuals wherever they are