Looking to establish a baseline for measurement and reporting, so you can prove your programs' contribution to revenue pipeline?
Check out these slides from the Marketo webinar with Tim Kirby, Sr. Enterprise Solutions Consultant, for an overview of the optimal blend of analytics to implement to accelerate performance at your enterprise organization.
7. 1. Tactical KPI’s
2. Strategic KPI’s
3. Operational KPI’s
To better execute against performance initiatives,
Marketo recommends a series of KPI’s be created
that reflect accurate measurement within three
key areas: