Live Demo: Transform Your Marketing with Marketo
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This document summarizes Marketo's marketing automation platform and capabilities. It provides an overview of how Marketo enables personalized, multi-channel marketing across the entire customer lifecycle from awareness to loyalty. Key capabilities highlighted include tools for digital advertising, mobile marketing, account-based marketing, sales enablement, and team alignment. The platform aims to help transform marketing through integrated data, personalized engagement, and multi-touch attribution across online and offline channels.
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Live Demo: Transform Your Marketing with Marketo
- 1. Transform Your Marketing with Marketo: Live Demo May 21, 2015 Julie Norris Sr. Solutions Consultant, Enterprise jnorris@marketo.com
- 2. Listen Respond Engage Everywhere Transform Your Marketing with Marketo
- 3. Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015 Most Innovative Marketing Platform Integrations CRM ERP E-Commerce Other data sources PersonalizationSocial Marketing Revenue Analytics Customer System of Record Marketing Automation Events Engine Orchestration Engine Analytics Engine Integration Engine Applications Platform Marketing Calendar Sales Insight Marketing Ecosystem (400+ Partners) One solution, regardless… (SMB, B2B, or B2C)
- 4. Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015 PERSONA MARKETO ENABLED FUNNEL Why We’re Different – Top of the Funnel CHANNEL Awareness to Interest Marketing Qualified Lead (MQL) Anonymous Lead Sales Qualified Lead (SQL) Opportunity Closed Won Renewal Loyal Internal Sales Accepted (SAL)Top of the Funnel: Convert External Internal Prospect: Sally Website Anonymous IP lookup data Email Real-time Personalization 80%Of a customer’s journey today is self directed2 2900Marketing messages per day vying for your customer’s attention1 1. SuperProfile 2. Forrester Ads
- 5. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015 Personalized Ad Remarketing Google and Facebook
- 6. Marketo Ad Bridge Connect offline conversion data from Marketo with Google AdWords Facebook Google AdWordsMarketo
- 7. Account-Based Marketing Analytics Real-time visibility of buying stage for each Named Account Total # of visits from target accounts per stage in the journey Overall site trends
- 8. Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015 PERSONA MARKETO ENABLED FUNNEL Why We’re Different – Customer Engagement Engine CHANNEL Awareness to Interest (MAL) Marketing Qualified Lead (MQL) Anonymous Lead Sales Qualified Lead (SQL) Opportunity Closed Won Renewal Loyal Internal Sales Accepted (SAL) Middle of Funnel: Engage External Internal Event Contact Email Mobile or In-App Messages Prospect: Sally 87% Of people demand a meaningful experience with a brand3 3. Edelman Research Ads
- 9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015 PERSONA MARKETO ENABLED FUNNEL Why We’re Different – Multi-Touch Revenue Attribution CHANNEL Awareness to Interest (MAL) Marketing Qualified Lead (MQL) Anonymous Lead Sales Qualified Lead (SQL) Opportunity Closed Won Renewal Loyal Internal Sales Accepted (SAL) Up-Sell & Renew: Re-Engage External Internal Event Contact Email Mobile or In-App Messages Website SMS Content Prospect : Sally Ads
- 10. Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 5/21/2015 Marketo Mobile Sales Insights for Salesforce1 • Marketo Sales Insight at a sales reps fingertips • Built natively in Salesforce1 • Supports 4 key MSI features: (1) Best Bets, (2) Lead Feed, (3) Interesting Moments and (4) Add to Marketo Campaign • Convenient way to take action on a lead after an in-person visit (e.g. send collateral, add to nurture)
- 11. • Coordinate teams like never before with full HD views of your calendar on office walls • Includes: • Rotating calendar views • Goals & progress • Custom background image • Works with Marketing Calendar • Align teams to bigger picture goals • Provide visibility to sales, C-suite and others Marketo Calendar HD
- 12. Listen Respond Definitive Guide to Mobile Marketing http://www.marketo.com/definitive-guides/mobile-marketing
- 13. Thank You! Questions and Answers
Notes de l'éditeur
- Enhanced Advertising opportunities with RTP’s data Personalize Ads based on Industry, Size, Revenue, Named Account List, Known Lead Data Included in new Marketo Ad Bridge solution
- Details: https://docs.marketo.com/display/DOCS/Google+AdWords+Conversions+in+the+Revenue+Model
- Earn the right to be the third screen Start with digital demand gen. Long journey over the next decade. We plan to be the trusted tool for marketers, much the way Bloomberg is in financial services.
- An extension of Marketo Calendar, Marketo Calendar HD helps marketers to display their plans and programs in a format suitable for large-screen wall-mounted TV displays, opening up a new channel for marketing team coordination and communication. With the new Calendar HD feature, marketing teams can now align to bigger picture goals and provide program visibility to the C-suite, sales or other company stakeholders for more cross-functional alignment.
- Update with new cover from visual brand deck.