Want to hit the ground running in 2015? Learn how Marketo can help drive your business in the coming year.
You will learn about:
- Ways to go to market with Marketo in 2015
- Marketing Nation Summit 2015 in San Francisco (April 13-15)
- Marketo Roadshow and virtual events details
- New ways to integrate with the Marketo platform
2. Webinar Speakers
Lou Pelosi
Senior Director
LaunchPoint
Travis Kaufman
Director, Platform &
Ecosystem
Erik Rehn
Director, Product
Management
Michael Powers
Event Marketing
3. Joined by LaunchPoint Teammates
Jane Truch
Project Manager, Web
Producer, Analytics
Mike Stocker
Director, B2C Technology
Partnerships
4. Housekeeping
• Chat box is available if you have any questions
• There will be time for a Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides in today’s
webinar
• Twitter hashtag: #LaunchPoint
11. Marketo Virtual Events 2014
• Two events: May & September
• Sep Event: >18K registered, > 4,500 attendees
• LaunchPoint partner vital!
12. Marketo Roadshow 2014
• 16 North American cities plus London, Paris, and Sydney
• 10 sponsors
• > 6,800 registrations; > 3,200 attendees
• 1,108 customers; 1,590 prospects
13. LaunchPoint Website
• Partner Portal launched
simplify listing creation and
updating
• Expanded from 11 to 15
categories
• Continue to promote
integrated applications with
top placement
• Improved search with auto-
complete feature
25. Going to Marketo with Marketo
• 1.2M Marketable lead database
• Marketo Blog: top 10 source for information among SMB & ENT
companies
• 50,000+ Marketing Nation community
• 3,500+ customers which includes half of the world’s 50 most
disruptive companies
• Social presence:
• 94.6K Twitter followers, 117K Facebook fans, 37K followers on LinkedIn
• Top 10 Best Company Pages on LinkedIn in 2014
26. Marketing Nation Summit 2015
• 6,000+ attendees; > 50% Growth
• 120+ sponsors
• Over 60 sponsors to date
• 110 Speaking Sessions
• Improved Experience on Mobile App
• Globally Recognized Keynote Speakers
Marketing Nation Gala at City Hall
31. Virtual Summit 2015
• Data Driven Marketing
• Online Marketing
• Consumer Marketing
• Content/ Social Marketing
Thought Leadership Tracks
September 2015
Sponsorships available soon
32. Marketo Roadshow 2015
• “Inspiration across the Nation”
• Taking Summit themes/initiatives on the road
• 10 city tour across North America
• Your city won’t be missed!
• Stay tuned for sponsorship
opportunities in the Spring!
33. Alliance Webinars
• The Art of Social Media- Power Tips for Power Users
• Guy Kawasaki & Peg Fitzpatrick
• January 21st, 2015
• 10AM PST
• November Webinar Results – Ann Handley
• 4,500 Registrants
• 1,500 Attendees
34. Field Marketing Events
• Executive Dinners
• Sporting Events
• Lunch & Learns
• Cocktail Receptions/Parties at Large Tradeshows
36. Safe Harbor Statement
Any discussions regarding Marketo’s product roadmap and product
features and functionality are for informational purposes only. This
information is current only as of this date; product plans are
constantly evolving and thus subject to change. The actual product
release content and schedule may differ materially from what is in
this presentation. Any purchasing decisions should not be contingent
on the delivery of any future functionality or features discussed or
otherwise presented.
37. Recent Releases
• June
• Get List by ID
• Add/Remove Leads from List
• Get Members of List
• Schedule Campaign
• Request Campaign
• July
• Import Lead
• Get Import Lead Status
• August
• Describe Lead
• Get Import Warning/Failure File
• October
• Get Activity Types
• Get Activities
• Get Lead Changes
• December
• Get Lead Partitions
• Associate Lead
• Merge Lead
• January
• Delete Lead
• Get Deleted Leads
• Get Leads by Program
38. What’s Coming – Lead & Activity APIs
• Parity with SOAP – Nearly there!
• Support for more objects:
• Custom Objects
• Opportunities
• Companies
• Lead Owner
• Membership APIs
• Customer Defined Marketo Custom Objects
Launched Developer Blog
Over 47 Scenario Based Code Samples covering topics form extracting data out of Marketo using REST APIs to customizing landing pages with JavaScript
11 guest posts from 7 authors like Hoosh Marketing & Perkuto
Adding to the Java SDK we’ve now curated a number of community supported client libraries to use
Ruby Gem’s / PHP / Node.js
Around the globe:
Japan
Australia
Europe
Israel
REST API SDKs & Tools
Code consultation sessions with Marketo experts
Best practices to employ when integrating your solution with Marketo.
As you heard from Erik – We’re releasing new APIs and integration options like they’re going out of style. Keep up to date by subscribing to the blog or follow us on Twitter
Let us know if you are interested in posting your integration scenario on the Developer Blog.