Rtp customer workshop webinar march 19 2015 final
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45 minute Marketo Real-Time Personalization (session) reviewing all the best practices, use cases, how-to's and examples to create and execute optimal real-time campaigns on your web and mobile site.
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Rtp customer workshop webinar march 19 2015 final
- 1. © 2014 Marketo, Inc. Marketo Proprietary and Confidential David Myers Product Manager, Marketo Yanir Calisar Tier 3 Support, Marketo
- 2. Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Overview • Top 5 Use Cases • New and Advanced Features • Account-Based • A/B Testing • Known Leads • B2B Analytics • Remarketing • Upcoming Feature Releases • Resources
- 3. Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Top 5 Use Cases • Location • Vertical • Account-Based • Behavioral • Individual (Known Lead)
- 4. Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 • Vertical Target Segments Anonymous 1st-2nd visit Anonymous 3rd-5th Visit Known Lead Score > 75 HealthCare Company Intro for Healthcare Specialists Intro Video 1. Public Hospital 2. Private Hospital Testimonial How Video Boosts Health Services by 45% White Paper Annual Executive Healthcare Summit Conference Web Nurturing
- 5. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 • Persona Target Segments Anonymous 1st-2nd visit Anonymous 3rd-5th Visit Known Lead Score > 75 CEO / Decision Maker State of the Video Conferencing Infographic 1. Top Customer A 2. Top Customer B Case Study Making the right Video Conf. decisions Data Sheet Why our solutions trump the others Comp. Comparison Web Nurturing
- 6. Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 • Account-Based Target Segments Anonymous 1st-2nd visit Anonymous 3rd-5th Visit Known Lead Score > 75 Top 100 East Coast Banks State of the Economy OR 10 Top Banks Blog Post Bank of America Success Story How Video Conf. can Help You Live Demo Advanced Solutions User Group Web Nurturing
- 7. New and Advanced Features Account-Based A/B Testing Individual Based Analytics Ad Remarketing
- 9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Account-Based Marketing (ABM) “Focus on those accounts most likely to generate revenue.” Target prospects based on Industry, Revenue and Named Accounts.
- 10. Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Financial SAP Users High Schools Your Customized Named Account List • Mid-West Target Accounts • Top 50 Retail Accounts • Key Enterprise Accounts • Existing Customers • Prospects using Specific Technology Account-Based Marketing
- 11. Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Uploading a Named Account
- 12. Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Segmenting a Named Account
- 13. Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Creating a Campaign
- 14. A/B Testing and Auto-Tune
- 15. Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 A/B Testing and Auto-Tune • Optimize site content and landing pages by A/B testing different CTA’s per targeted segment • Auto-Tune to automatically identify and accelerate the most effective CTA or content
- 16. Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 A/B Testing and Auto-Tune
- 17. Known Leads 1:1 Individual-Based Personalization
- 18. Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Segmenting Known Lead Data
- 19. B2B Analytics
- 20. Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 B2B Analytics • Append RTP data to web analytics platforms • Organizations, Industry, Segments, Campaign Performance Data • See best performing channels per vertical/organizations • Compare RTP campaign performance to site averages
- 21. Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 B2B Analytics Dashboard – Organizations, Industry, Segment, Account-Based
- 22. Remarketing
- 23. Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Prospect Prospect Returns to your site Your Site Prospect is Tracked Prospect Leaves Your Ad on Other Sites Remarketing • Show ads to people who have visited your website
- 24. Page 24Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Remarketing (General)
- 25. Page 25Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Personalized Remarketing (Enterprise)
- 26. Page 26Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Personalized Remarketing (General)
- 27. Page 27Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Personalized Remarketing (Higher Education)
- 28. Page 28Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Remarketing
- 29. Page 29Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Remarketing – Segmented Audience
- 30. Page 30Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Remarketing in Google and Facebook
- 31. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Recap
- 32. Page 32Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Recap • Account-Based Lists • A/B Testing and Auto-Tune • Known Leads • Analytics • Remarketing Ads
- 33. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Upcoming Features
- 34. Page 34Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Upcoming Features • Email/Program campaign Segmentation • Manage your Lead Data Fields in RTP • Graphical Enhancements to the Content Recommendation Engine • and more…
- 35. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Resources
- 36. Page 36Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Resources docs.marketo.com
- 37. Page 37Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Resources Discussions / Ideas - community.marketo.com
- 38. Page 38Marketo Proprietary and Confidential | © Marketo, Inc. 3/19/2015 Resources Webinars / Resources - Marketo.com/targeting-and-personalization/
- 39. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Q and A
- 40. © 2014 Marketo, Inc. Marketo Proprietary and Confidential Thank you Real-Time Personalization Hands-On Workshop dmyers@marketo.com / ycalisar@marketo.com marketo.com/personalization @marketo
Editor's Notes
- Update with new cover from visual brand deck.
- Image – Dimensions
- Image – Dimensions
- Image – Dimensions
- Focus on companies that are likely customers Personalize on site Retarget through display (google + FB) Targeted advertising (IP list targeting) (Kwanzoo) Track key account through the funnel + engagement levels Show analytics of key account / behavior / metric / segment CEO from microsoft
- Show Segmentations Campaigns
- Focus on companies that are likely customers Personalize on site Retarget through display (google + FB) Targeted advertising (IP list targeting) (Kwanzoo) Track key account through the funnel + engagement levels Show analytics of key account / behavior / metric / segment CEO from microsoft
- Focus on companies that are likely customers Personalize on site Retarget through display (google + FB) Targeted advertising (IP list targeting) (Kwanzoo) Track key account through the funnel + engagement levels Show analytics of key account / behavior / metric / segment CEO from microsoft