Matt Zilli Senior Director Product Marketing, Marketo

2. Marketo Products:
What’s New & What’s Next
Matt Zilli
Senior Director, Product Marketing

3. Marketers
do
*not*
create
journeys…
…customers
do

4. How to Succeed with Engagement Marketing
Listen Learn Speak

5. Marketo
Customer
Engagement
Engine

6. New Ways To Personalize
Web, Ads & Mobile
Real-­‐Time
Personalization Ad
Bridge Mobile
Engagement

7. Real-Time Web
Personalization

8. Default
View Personalized
for
US
Visitors
Visitors
presented
with
personalized
content
convert
5X
more
than
average.

12. Predictive
Content
Recommendations

13. Content Recommendation Results
201%
Content
specific
conversion
18%
Increase
in
content
consumption

14. Ad Bridge

15. $133B
Spend
in
2014
on
Digital
Ads
2%
Conversion
rate
average

16. (Other
Advertising
Platforms)

17. Targeting Known People with Ads
Your
Smart
List
in
Marketo
Facebook
&
LinkedIn
Lead
Accelerator
Match
Targeted
Audience

19. 79%
Decrease
in cost-­per
booking

20. Mobile
Engagement

21. Time Spent in Mobile Largely in Apps
127
Minutes
a
day
in
apps
on
average
85%
Time
spent
on
mobile
apps
65
Apps
installed
on
average
by
consumer

22. • Installs
your
app
• Opens
your
app
• Taps
on
a
push
notification
• Non-­‐behavior
on
app
or
notification
• Time
spent
in
app
• Location
based
activities
• Completing
custom
activity
in
app(e.g.,
abandoned
shopping
cart)
• Engagement
with
web,
email,
and
social
Listen to
Activities Across
Channels…

23. … and Respond via Mobile, Email, and Ads
Acme, Inc.
Hi David,
We haven’t seen you in a while. Here are some easy
ways to schedule your appointment and add it to your
calendar via our app or website
1. Go to www.acme.com/schedule or to our App
2. Pick the time and select schedule
3. Add to calendar from App or email confirmation
Acme, Inc.
Finish scheduling your
appointment for Monday.

24. Marketo
Revenue
Cycle
Analytics

25. Other New &
Upcoming Products

26. 100%
of
today’s
audience
are
currently
out-­‐of-­‐office
99%
Of
you
are
nervous
you’re
missing
something

27. Moments Calendar HD

28. Account-Based Marketing (ABM)
Coming Soon!
Focus
on
key
revenue
generating
accounts
Identify
and
target
accounts
based
on
vertical,
name
&
size
Align
with
Sales
to
support
strategic
goals
Measure
and
analyze
effectiveness
of
marketing
programs

29. Thank You!
Matt Zilli
@mattzilli
mzilli@marketo.com