Why NewVoiceMedia Use Marketo

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Marketo is used by NewVoiceMedia to evolve their lead acquisition strategy to generating qualified sales opportunities. Some key points: - Marketo allows NewVoiceMedia to automate customer journeys and score leads to better identify marketing qualified leads. - Since implementing Marketo in 2011, NewVoiceMedia has seen 100% year-over-year growth and a 20x increase in campaign productivity leading to a 10x growth in their qualified sales pipeline. - Features like scoring, automation, and analytics from Marketo provide insights to help NewVoiceMedia focus on ROI and improve productivity.

Why NewVoiceMedia use
Marketo
Mark Farnell, RVP Marketing Operations

Contact Centre Integration for
Salesforce
Inbound/Outbound
Dial, Route, Track, Record
UK Headquartered
San Francisco, New York, Sydney,
Europe
400+ customers in 30 countries
Marketo users since August 2011
Marketo Champion/Certified Expert
2

Evolving from lead
acquisition to qualified
pipe
ROI
New Sales Development
function
Scoring TrackingEmail limits
Headcount
100% YoY Growth

Whitepaper
s
Case
Studies
Data
Sheets
Email Webinars
PPC
SEO PR Video
Events
4

Automatio
n
Customer
Journey MQL
Budge
t!
Campaign
Growth
Small
Sales
Dev. team
Productivity
Insight &
Understandin
g
Focus
ROI
5

Analytics
Focus – MQL Scoring
Ease of Use – flows, lists, templates
Implementation – Customer Success team
6

2011
Implement
basic programs
2012
Scoring
2013
Revenue Model
2015
Engagement
Engine
2014
Revenue Cycle
Analytics
2016
RTP
7

14
VIP
2+/5+
SMB ENT

15
Campaign Productivity Qualified Pipeline
20x vs.
2011

Automatio
n
Customer
Journey MQL
Budge
t!
10x campaign
growth
Small
Sales
Dev. team
Productivity
Insight &
Understandin
g
Focus
ROI
16

QUESTIONS & ANSWERS
17

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Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time? Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel. You'll learn: -What mix of channels will help you see the most results -How marketing automation helps small teams scale -How to structure small teams in order to get the most done

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

Marketing Attribution: The Journey from Cost Center to Cash Cow

Marketing Attribution: The Journey from Cost Center to Cash Cow

Marketing Attribution: The Journey from Cost Center to Cash Cow

In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.

The Total Economic Impact of Marketo Engage

The Total Economic Impact of Marketo Engage

The Total Economic Impact of Marketo Engage

Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts. Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy. Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.

Art Meets Science: How Marketers Can Transform Their Results With Predictive ...

Art Meets Science: How Marketers Can Transform Their Results With Predictive ...

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Adobe marketo engage august 2021 release presentation slides

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Marketo Engage Innovationen in 2020

Marketo Engage Innovationen in 2020

Marketo Engage Innovationen in 2020

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Marketing Attribution: The Journey from Cost Center to Cash Cow

Marketing Attribution: The Journey from Cost Center to Cash Cow

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In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

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In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

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Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

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Why NewVoiceMedia Use Marketo

1. Why NewVoiceMedia use Marketo Mark Farnell, RVP Marketing Operations

2. Contact Centre Integration for Salesforce Inbound/Outbound Dial, Route, Track, Record UK Headquartered San Francisco, New York, Sydney, Europe 400+ customers in 30 countries Marketo users since August 2011 Marketo Champion/Certified Expert 2

3. Evolving from lead acquisition to qualified pipe ROI New Sales Development function Scoring TrackingEmail limits Headcount 100% YoY Growth

4. Whitepaper s Case Studies Data Sheets Email Webinars PPC SEO PR Video Events 4

5. Automatio n Customer Journey MQL Budge t! Campaign Growth Small Sales Dev. team Productivity Insight & Understandin g Focus ROI 5

6. Analytics Focus – MQL Scoring Ease of Use – flows, lists, templates Implementation – Customer Success team 6

7. 2011 Implement basic programs 2012 Scoring 2013 Revenue Model 2015 Engagement Engine 2014 Revenue Cycle Analytics 2016 RTP 7

8. 8 Lead Score Low Medium High High Profile Fit MQL MQL MQL Medium Profile Fit Nurture MQL MQL Low Profile Fit Nurture Nurture MQL

14. 14 VIP 2+/5+ SMB ENT

15. 15 Campaign Productivity Qualified Pipeline 20x vs. 2011

16. Automatio n Customer Journey MQL Budge t! 10x campaign growth Small Sales Dev. team Productivity Insight & Understandin g Focus ROI 16

17. QUESTIONS & ANSWERS 17