The document outlines three effective marketing approaches: online marketing which allows consumers to view products online at low cost for marketers through various digital channels; traditional marketing such as print, television, and press conferences; and word-of-mouth marketing where people trust recommendations from family and friends which can happen anywhere at low or no cost through online reviews.

1. Marketing Strategies
Information on three types of effective
marketing approaches

2. Three Types
O The three approaches are
O Online marketing
O Traditional marketing
O Word of mouth

3. Online Marketing
O Consumer can view products at a click
O Cost effective for marketers
O Different types of online marketing
O Performance Marketing
O Banner Marketing
O Email Marketing
O Social Networking marketing
O Affiliate marketing

9. Traditional Marketing
O Types of long term traditional
marketing
O Print
O Television and Radio
O Press Conferences

13. Word of Mouth Marketing
O People trust their family and friends
on their review of a product or
service
O Can be done anywhere, at anytime
O Cost effective (no or low cost)
O Companies can hire or pay websites
to advertise their product
O Online, review websites help a
potential customer buy